The document discusses the diffusion of innovation, which is the process by which a new product or idea is adopted by consumers over time. It covers key aspects of diffusion including the innovation itself, communication channels, characteristics of innovations that influence adoption rate, the adoption process, and categories of adopters. The adoption process involves innovators, early adopters, early majorities, late majorities, and laggards. Product characteristics like relative advantage, compatibility, complexity, trialability, and observability impact diffusion. Communication channels between marketers and consumers also impact the speed of adoption.
The event will introduce Jotun's new Majestic Quality Paint that is free of APEO, educate guests on the harmful effects of APEO through interactive displays and performances, and recognize Jotun's contributions to delivering safe, high quality products through speeches and a ceremonial toast.
This document discusses diffusion of innovation and adoption. It defines diffusion as the process by which an innovation spreads among a social system over time through communication channels. There are varying perspectives on defining innovation, including firm-oriented, product-oriented, market-oriented, and consumer-oriented. Adoption refers to the stages an individual passes through from awareness to accepting or rejecting an innovation. Consumers are classified into adopter categories like innovators, early adopters, early majority, late majority, and laggards based on when they adopt. The rate of adoption and average time to adopt impact diffusion.
The document provides guidelines for students to analyze and evaluate the marketing strategies of two competing products in their project report. It outlines the key areas to compare in terms of the current marketing approaches, how the marketing mix supports positioning, and recommendations for improvement. Students are advised to apply consumer behavior concepts to explain how the marketing strategies influence purchase decisions and brand success. The last section involves assessing each brand's strategy effectiveness and providing a justified recommendation for the most impactful campaign.
Cb unit-viii (consumer influence & diffusion of innovation)Revisiting Strategy
This document outlines the course units for a Consumer Behavior course taught by Prof. Amit Kumar at IILM Graduate School of Management. The 8 units cover: 1) the consumer marketplace, 2) models of consumer behavior, 3) cultural influences, 4) sociological influences, 5) personal influences, 6) psychological influences, 7) the consumer decision making process, and 8) consumer influence and diffusion of innovation. The document also provides examples of innovations that did and did not diffuse effectively in the Indian market and potential reasons for their success or lack thereof.
BB Project Guidelines (Part Three : Consumer Decision Process) BBAdvisor
This document provides guidelines for a marketing project on consumer decision making. It outlines 6 sections to be addressed: (1) the level of consumer involvement and information search; (2) how consumers evaluate brands based on important attributes; (3) factors that influence shopping behavior; (4) how consumers experience post-purchase satisfaction or dissonance; (5) how the product is disposed of after use; and (6) differences in loyalty between consumer segments and ways to encourage brand loyalty. The guidelines reference chapters 2-7 and provide interpretations of the tasks based on concepts from the course textbook.
BB Exam Revision and Specimen Questions (April 2011)BBAdvisor
The document provides an overview and guidelines for studying different chapters in the Buyer Behaviour textbook that will be covered on the upcoming exam. It summarizes key topics and concepts from each chapter that students should focus on revising, including the decision making process, information search, alternative evaluation, influences on perception and attitudes, and strategies for marketing to different consumer segments. The document also provides examples of the type of exam questions that may be asked, focusing on applying concepts from the chapters to case studies and marketing strategies.
This document summarizes several models of consumer decision making:
1. The Stimulus-Response Model of Buyer Behavior focuses on motivators, determinants, and the effects of communication channels on consumer buying processes.
2. The Sheth-Newman Gross Model of Consumption Values proposes that functional, social, conditional, emotional, and epistemic values influence consumer choices.
3. Additional models discussed include the Solomon Model of Comparison Process, Nicosia Model of firm-consumer interactions, Howard-Sheth Model of extensive, limited, and habitual problem solving, and the Engel-Kollat-Blackwell Model of information input, processing, decision stages, and decision variables.
The document discusses consumer decision making and relationship marketing. It covers levels of consumer decision making from extensive problem solving to routinized response behavior. It also discusses four models of consumer decision making: economic, passive, cognitive, and emotional views. Finally, it discusses relationship marketing, which aims to create strong relationships between customers and businesses.
The event will introduce Jotun's new Majestic Quality Paint that is free of APEO, educate guests on the harmful effects of APEO through interactive displays and performances, and recognize Jotun's contributions to delivering safe, high quality products through speeches and a ceremonial toast.
This document discusses diffusion of innovation and adoption. It defines diffusion as the process by which an innovation spreads among a social system over time through communication channels. There are varying perspectives on defining innovation, including firm-oriented, product-oriented, market-oriented, and consumer-oriented. Adoption refers to the stages an individual passes through from awareness to accepting or rejecting an innovation. Consumers are classified into adopter categories like innovators, early adopters, early majority, late majority, and laggards based on when they adopt. The rate of adoption and average time to adopt impact diffusion.
The document provides guidelines for students to analyze and evaluate the marketing strategies of two competing products in their project report. It outlines the key areas to compare in terms of the current marketing approaches, how the marketing mix supports positioning, and recommendations for improvement. Students are advised to apply consumer behavior concepts to explain how the marketing strategies influence purchase decisions and brand success. The last section involves assessing each brand's strategy effectiveness and providing a justified recommendation for the most impactful campaign.
Cb unit-viii (consumer influence & diffusion of innovation)Revisiting Strategy
This document outlines the course units for a Consumer Behavior course taught by Prof. Amit Kumar at IILM Graduate School of Management. The 8 units cover: 1) the consumer marketplace, 2) models of consumer behavior, 3) cultural influences, 4) sociological influences, 5) personal influences, 6) psychological influences, 7) the consumer decision making process, and 8) consumer influence and diffusion of innovation. The document also provides examples of innovations that did and did not diffuse effectively in the Indian market and potential reasons for their success or lack thereof.
BB Project Guidelines (Part Three : Consumer Decision Process) BBAdvisor
This document provides guidelines for a marketing project on consumer decision making. It outlines 6 sections to be addressed: (1) the level of consumer involvement and information search; (2) how consumers evaluate brands based on important attributes; (3) factors that influence shopping behavior; (4) how consumers experience post-purchase satisfaction or dissonance; (5) how the product is disposed of after use; and (6) differences in loyalty between consumer segments and ways to encourage brand loyalty. The guidelines reference chapters 2-7 and provide interpretations of the tasks based on concepts from the course textbook.
BB Exam Revision and Specimen Questions (April 2011)BBAdvisor
The document provides an overview and guidelines for studying different chapters in the Buyer Behaviour textbook that will be covered on the upcoming exam. It summarizes key topics and concepts from each chapter that students should focus on revising, including the decision making process, information search, alternative evaluation, influences on perception and attitudes, and strategies for marketing to different consumer segments. The document also provides examples of the type of exam questions that may be asked, focusing on applying concepts from the chapters to case studies and marketing strategies.
This document summarizes several models of consumer decision making:
1. The Stimulus-Response Model of Buyer Behavior focuses on motivators, determinants, and the effects of communication channels on consumer buying processes.
2. The Sheth-Newman Gross Model of Consumption Values proposes that functional, social, conditional, emotional, and epistemic values influence consumer choices.
3. Additional models discussed include the Solomon Model of Comparison Process, Nicosia Model of firm-consumer interactions, Howard-Sheth Model of extensive, limited, and habitual problem solving, and the Engel-Kollat-Blackwell Model of information input, processing, decision stages, and decision variables.
The document discusses consumer decision making and relationship marketing. It covers levels of consumer decision making from extensive problem solving to routinized response behavior. It also discusses four models of consumer decision making: economic, passive, cognitive, and emotional views. Finally, it discusses relationship marketing, which aims to create strong relationships between customers and businesses.
Wave Social Media Quarterly Q2 2011 (Wavemetrix) -OCT11Retelur Marketing
Informe realizado por Wavemetrix perteneciente al segundo trimestre de 2011, el cual analiza el uso de los medios sociales por parte de las marcas y sus sinergias en el camino a la conversión a compra. (inglés). "Puedes descargar este informe desde la docuteca digital del blog de Retelur: http://bit.ly/Retelur_Informes"
Understanding consumer behavior as a foundation for your marketing craft Ban Mittal
An “outside-the-box” exposition of the basics of consumer behavior. Offers marketers a perspective on the consumption value consumers seek from market offerings and the exchange resources they have at their command. It also presents a debate on a fundamental question: Does marketing create consumer needs (or can it)? It challenges readers to choose a side and then reflect on how it will influence their every act as a marketer. And in turn their personal satisfaction from their creative work.
How Legrand is engaging its partners and customers to build the best products...OpenKnowledge srl
Legrand is engaging partners and customers in open innovation through its My Open Community platform. The platform allows customers to develop new home automation solutions, share ideas through forums and social media, and access an app gallery of third-party innovations. It has grown from an experiment to an asset for Legrand, engaging over 10,000 users in developing new opportunities through an open ecosystem approach.
Unilever is a global consumer goods company with 2010 turnover of 44.3 billion Euro. It has nearly 167,000 employees worldwide operating out of 270 manufacturing sites. Unilever invests nearly 1 billion Euro annually in research and development conducted across 6 strategic R&D laboratories and 31 major development centers. Unilever partner Aviance offers prestige personal care, cosmetics, weight management, and nutrition products developed using Unilever's global R&D network and ingredients like French caviar. Aviance's business model empowers associates with international business opportunities and compensation plans to become multi-millionaires.
Next Level in Online Banking:Users to the CORE OF THINKINGTommi Pelkonen
The document provides an overview of trends in online banking and opportunities for innovation from a user-centered perspective. It discusses:
1) The evolution of online banking from basic transactional services to a focus on understanding user needs and designing services accordingly.
2) Trends seen both within traditional banking as well as from new entrants, such as simplicity/budget banking and personal finance management tools.
3) The importance of designing services from a "users first" angle by understanding who they are, what they want and need, and how to help them succeed financially through intuitive, easy to use services.
The document discusses European living labs and open innovation ecosystems. It notes that global challenges require diverse knowledge and mass collaboration. Living labs are open, user-driven ecosystems that engage stakeholders to stimulate collaboration and co-create solutions. The European Network of Living Labs (ENoLL) connects over 300 living labs across Europe and beyond to support open innovation.
1. The document provides an economic and market overview as of August 1st 2010, including key economic data on inflation, employment, interest rates, and house prices.
2. It discusses the importance of innovation for competitive advantage and success, noting examples where innovation drove growth for Apple, Google, and in food packaging and distribution. However, innovation must be meaningful and successfully implemented to provide benefits.
3. The document raises questions about how to identify meaningful innovations, develop and launch them successfully, manage risks, and realize benefits, offering the author's expertise to help organizations innovate.
DuPont India Innovation Center: Inclusive Innovation in ActionDuPont
DuPont is opening an Innovation Center in Pune, India focused on developing automotive technologies. The Center will fuel local collaboration with customers and connect to DuPont's global R&D network. It will focus on developing solutions in six key areas: light-weighting, improved performance, alternative drive systems, sustainability, safety, and comfort/design. The goal is to meet India's growing automotive needs through open innovation.
The presentation discusses Agile Contents' multimedia solutions for content production and audience engagement. It provides an overview of the enterprise content management, web content management, and online video platform markets. Agile Contents aims to be among the top 10 technology providers in digital media worldwide and has expanded internationally through organic growth and acquisitions to diversify geographically and resume growth.
Diffusion and Adoption of Innovations (1).pdfAyzaFatima1
This topic is belong consumer behavior. This presentation describe diffusion process & innovation of adoption process. This presentation describe types of innovation, meaning of new products. This topics also describe the product feature that describes innovation.
The document discusses Living Labs and the European Network of Living Labs (ENoLL). It describes Living Labs as user-driven open innovation ecosystems where users help develop new technologies, products, and services. ENoLL aims to foster collaboration between public organizations, businesses, and users to accelerate innovation and address global challenges through open innovation. The network promotes cooperation between its members and helps position them internationally.
The document discusses two important dimensions for mobile broadband services:
1) The level of integration of a "factory" or operations, ranging from high to low integration.
2) The level of customer centricity of an organization and its product portfolio, ranging from high to low centricity.
These two dimensions can be used to categorize approaches to transformation in the industry as front runners with high integration and centricity, selective transformers, or integration skeptics with low levels of both.
Megatrends boosting imagination and innovationGloria Alvarez
How to use megatrends to trigger innovations, select strategic opportunities and define future visions
Presentación sobre el uso de megatendencias para fomentar la innovación, ayudar a definir estrategias y visiones futuras. Congreso "Creatividad y Crisis" 16 de Noviembre 2012. Asocrea y Universidad Complutense de Madrid
Presentation by Alvaro de Oliveira, Chairman of the European Network of Living Labs, at the Promoting Innovation through Public Procurement: Best Practice & Networking event on- 23-24 March 2010.
Living Labs Methodologies provide a new way for public procurement in innovation areas.
Philips is a Dutch multinational conglomerate founded in 1891 headquartered in Amsterdam. In 2011, Philips reported sales of €22.6 billion and employed 122,000 people worldwide across its three main divisions of Healthcare, Consumer Lifestyle, and Lighting. Philips' mission is to improve people's lives through meaningful innovation in health technology and sustainable solutions.
The document is a presentation from MediaCom Lithuania that identifies 12 trends for the year 2012 based on a blend of consumer, media, and technological expectations. It provides brief descriptions and examples for each trend, which include screen culture, cashless payments, deal-finding as a lifestyle, sharing access over ownership, embracing flaws in brands, eco-friendly recycling, DIY health tracking, augmented reality, crowdsourcing spare resources, both the democratization and polarization of information, maturation of consumers, and predictions for various media in the coming year. Sources for further trend information are also listed.
The document discusses how living labs in Europe foster innovation through collaboration and diversity. It provides an overview of the European Network of Living Labs (ENoLL) which connects various living lab organizations across different countries and domains to drive open innovation. The virtuous innovation circle model is presented as emphasizing reconciliation of realities, enrichment through interaction, and generating energy through complementary collaboration between diverse actors.
Optism Presentation IIR Mobile Marketing Conference - How Permission Mobile M...Optism
The document discusses how permission mobile marketing can power brand engagement through ongoing dialogues between brands and consumers. It provides examples of campaigns run by Adidas, British Council, and Visa that obtained high response rates by targeting relevant interests, sending timely and valuable messages, and demonstrating incentives for consumers to engage. The key is to continually refine consumer preferences to keep messages relevant and provide value in exchange for ongoing engagement.
This document discusses different definitions of innovation from economists and organizations. It provides Joseph Schumpeter's definition from the 1930s that innovation includes new products, production methods, markets, supply sources, and forms of competition. The OECD's 1981 definition included scientific, technical and commercial steps for new products and processes. The document argues that innovation is more than words - it is a mindset and culture of willingness to take risks and celebrate failure. Effective innovation requires new ideas, motivated employees and understanding customer wants.
The document discusses how marketing is becoming more like publishing, with an increased focus on creating engaging content across multiple media channels. It notes that customers spend more time on social networks than reading emails, so content marketing through platforms and communities is key to survival. Marketers are now focused on creating accountable platforms of user-generated content and digital utilities in order to build engagement. Cross-media and interactive networked communication is the future of marketing.
As we navigate through the ebbs and flows of life, it is natural to experience moments of low motivation and dwindling passion for our goals.
However, it is important to remember that this is a common hurdle that can be overcome with the right strategies in place.
In this guide, we will explore ways to rekindle the fire within you and stay motivated towards your aspirations.
Wave Social Media Quarterly Q2 2011 (Wavemetrix) -OCT11Retelur Marketing
Informe realizado por Wavemetrix perteneciente al segundo trimestre de 2011, el cual analiza el uso de los medios sociales por parte de las marcas y sus sinergias en el camino a la conversión a compra. (inglés). "Puedes descargar este informe desde la docuteca digital del blog de Retelur: http://bit.ly/Retelur_Informes"
Understanding consumer behavior as a foundation for your marketing craft Ban Mittal
An “outside-the-box” exposition of the basics of consumer behavior. Offers marketers a perspective on the consumption value consumers seek from market offerings and the exchange resources they have at their command. It also presents a debate on a fundamental question: Does marketing create consumer needs (or can it)? It challenges readers to choose a side and then reflect on how it will influence their every act as a marketer. And in turn their personal satisfaction from their creative work.
How Legrand is engaging its partners and customers to build the best products...OpenKnowledge srl
Legrand is engaging partners and customers in open innovation through its My Open Community platform. The platform allows customers to develop new home automation solutions, share ideas through forums and social media, and access an app gallery of third-party innovations. It has grown from an experiment to an asset for Legrand, engaging over 10,000 users in developing new opportunities through an open ecosystem approach.
Unilever is a global consumer goods company with 2010 turnover of 44.3 billion Euro. It has nearly 167,000 employees worldwide operating out of 270 manufacturing sites. Unilever invests nearly 1 billion Euro annually in research and development conducted across 6 strategic R&D laboratories and 31 major development centers. Unilever partner Aviance offers prestige personal care, cosmetics, weight management, and nutrition products developed using Unilever's global R&D network and ingredients like French caviar. Aviance's business model empowers associates with international business opportunities and compensation plans to become multi-millionaires.
Next Level in Online Banking:Users to the CORE OF THINKINGTommi Pelkonen
The document provides an overview of trends in online banking and opportunities for innovation from a user-centered perspective. It discusses:
1) The evolution of online banking from basic transactional services to a focus on understanding user needs and designing services accordingly.
2) Trends seen both within traditional banking as well as from new entrants, such as simplicity/budget banking and personal finance management tools.
3) The importance of designing services from a "users first" angle by understanding who they are, what they want and need, and how to help them succeed financially through intuitive, easy to use services.
The document discusses European living labs and open innovation ecosystems. It notes that global challenges require diverse knowledge and mass collaboration. Living labs are open, user-driven ecosystems that engage stakeholders to stimulate collaboration and co-create solutions. The European Network of Living Labs (ENoLL) connects over 300 living labs across Europe and beyond to support open innovation.
1. The document provides an economic and market overview as of August 1st 2010, including key economic data on inflation, employment, interest rates, and house prices.
2. It discusses the importance of innovation for competitive advantage and success, noting examples where innovation drove growth for Apple, Google, and in food packaging and distribution. However, innovation must be meaningful and successfully implemented to provide benefits.
3. The document raises questions about how to identify meaningful innovations, develop and launch them successfully, manage risks, and realize benefits, offering the author's expertise to help organizations innovate.
DuPont India Innovation Center: Inclusive Innovation in ActionDuPont
DuPont is opening an Innovation Center in Pune, India focused on developing automotive technologies. The Center will fuel local collaboration with customers and connect to DuPont's global R&D network. It will focus on developing solutions in six key areas: light-weighting, improved performance, alternative drive systems, sustainability, safety, and comfort/design. The goal is to meet India's growing automotive needs through open innovation.
The presentation discusses Agile Contents' multimedia solutions for content production and audience engagement. It provides an overview of the enterprise content management, web content management, and online video platform markets. Agile Contents aims to be among the top 10 technology providers in digital media worldwide and has expanded internationally through organic growth and acquisitions to diversify geographically and resume growth.
Diffusion and Adoption of Innovations (1).pdfAyzaFatima1
This topic is belong consumer behavior. This presentation describe diffusion process & innovation of adoption process. This presentation describe types of innovation, meaning of new products. This topics also describe the product feature that describes innovation.
The document discusses Living Labs and the European Network of Living Labs (ENoLL). It describes Living Labs as user-driven open innovation ecosystems where users help develop new technologies, products, and services. ENoLL aims to foster collaboration between public organizations, businesses, and users to accelerate innovation and address global challenges through open innovation. The network promotes cooperation between its members and helps position them internationally.
The document discusses two important dimensions for mobile broadband services:
1) The level of integration of a "factory" or operations, ranging from high to low integration.
2) The level of customer centricity of an organization and its product portfolio, ranging from high to low centricity.
These two dimensions can be used to categorize approaches to transformation in the industry as front runners with high integration and centricity, selective transformers, or integration skeptics with low levels of both.
Megatrends boosting imagination and innovationGloria Alvarez
How to use megatrends to trigger innovations, select strategic opportunities and define future visions
Presentación sobre el uso de megatendencias para fomentar la innovación, ayudar a definir estrategias y visiones futuras. Congreso "Creatividad y Crisis" 16 de Noviembre 2012. Asocrea y Universidad Complutense de Madrid
Presentation by Alvaro de Oliveira, Chairman of the European Network of Living Labs, at the Promoting Innovation through Public Procurement: Best Practice & Networking event on- 23-24 March 2010.
Living Labs Methodologies provide a new way for public procurement in innovation areas.
Philips is a Dutch multinational conglomerate founded in 1891 headquartered in Amsterdam. In 2011, Philips reported sales of €22.6 billion and employed 122,000 people worldwide across its three main divisions of Healthcare, Consumer Lifestyle, and Lighting. Philips' mission is to improve people's lives through meaningful innovation in health technology and sustainable solutions.
The document is a presentation from MediaCom Lithuania that identifies 12 trends for the year 2012 based on a blend of consumer, media, and technological expectations. It provides brief descriptions and examples for each trend, which include screen culture, cashless payments, deal-finding as a lifestyle, sharing access over ownership, embracing flaws in brands, eco-friendly recycling, DIY health tracking, augmented reality, crowdsourcing spare resources, both the democratization and polarization of information, maturation of consumers, and predictions for various media in the coming year. Sources for further trend information are also listed.
The document discusses how living labs in Europe foster innovation through collaboration and diversity. It provides an overview of the European Network of Living Labs (ENoLL) which connects various living lab organizations across different countries and domains to drive open innovation. The virtuous innovation circle model is presented as emphasizing reconciliation of realities, enrichment through interaction, and generating energy through complementary collaboration between diverse actors.
Optism Presentation IIR Mobile Marketing Conference - How Permission Mobile M...Optism
The document discusses how permission mobile marketing can power brand engagement through ongoing dialogues between brands and consumers. It provides examples of campaigns run by Adidas, British Council, and Visa that obtained high response rates by targeting relevant interests, sending timely and valuable messages, and demonstrating incentives for consumers to engage. The key is to continually refine consumer preferences to keep messages relevant and provide value in exchange for ongoing engagement.
This document discusses different definitions of innovation from economists and organizations. It provides Joseph Schumpeter's definition from the 1930s that innovation includes new products, production methods, markets, supply sources, and forms of competition. The OECD's 1981 definition included scientific, technical and commercial steps for new products and processes. The document argues that innovation is more than words - it is a mindset and culture of willingness to take risks and celebrate failure. Effective innovation requires new ideas, motivated employees and understanding customer wants.
The document discusses how marketing is becoming more like publishing, with an increased focus on creating engaging content across multiple media channels. It notes that customers spend more time on social networks than reading emails, so content marketing through platforms and communities is key to survival. Marketers are now focused on creating accountable platforms of user-generated content and digital utilities in order to build engagement. Cross-media and interactive networked communication is the future of marketing.
As we navigate through the ebbs and flows of life, it is natural to experience moments of low motivation and dwindling passion for our goals.
However, it is important to remember that this is a common hurdle that can be overcome with the right strategies in place.
In this guide, we will explore ways to rekindle the fire within you and stay motivated towards your aspirations.
ProSocial Behaviour - Applied Social Psychology - Psychology SuperNotesPsychoTech Services
A proprietary approach developed by bringing together the best of learning theories from Psychology, design principles from the world of visualization, and pedagogical methods from over a decade of training experience, that enables you to: Learn better, faster!
Aggression - Applied Social Psychology - Psychology SuperNotesPsychoTech Services
A proprietary approach developed by bringing together the best of learning theories from Psychology, design principles from the world of visualization, and pedagogical methods from over a decade of training experience, that enables you to: Learn better, faster!
Understanding of Self - Applied Social Psychology - Psychology SuperNotesPsychoTech Services
A proprietary approach developed by bringing together the best of learning theories from Psychology, design principles from the world of visualization, and pedagogical methods from over a decade of training experience, that enables you to: Learn better, faster!
You may be stressed about revealing your cancer diagnosis to your child or children.
Children love stories and these often provide parents with a means of broaching tricky subjects and so the ‘The Secret Warrior’ book was especially written for CANSA TLC, by creative writer and social worker, Sally Ann Carter.
Find out more:
https://cansa.org.za/resources-to-help-share-a-parent-or-loved-ones-cancer-diagnosis-with-a-child/
Procrastination is a common challenge that many individuals face when it comes to completing tasks and achieving goals. It can hinder productivity and lead to feelings of stress and frustration.
However, with the right strategies and mindset, it is possible to overcome procrastination and increase productivity.
In this article, we will explore the causes of procrastination, how to recognize the signs of procrastination in oneself, and effective strategies for overcoming procrastination and boosting productivity.