The document discusses the importance of ongoing innovation for businesses. It outlines trends from 2005 to 2014 that have changed marketing, including pop-up retail, curated consumption, storytelling, crowd-sourcing, and personalized experiences. The core message is that companies must continuously innovate or risk becoming irrelevant.

1. INNOVATE
OR DIE…
IOWA
DELANEY LYNCH
VP IDEATION DIR
INTEGER
@ideagal620

2. DEATH?
REALLY?
DRAMATIC
PAUSE

3. Wherever innovation
comes from, however
it’s done, and in whatever
part of the business it
occurs, companies need
to continuously innovate
or risk dying
Read more: http://www.businessinsider.com/innovate-or-die-a-mantra-for-every-business-2013-7#ixzz3WkBkLJ9x
BUSINESS
INSIDER

4. WE ARE
A NATION
BUILT ON
INNOVATION

5. WE THINK
OUTSIDE THE
(TEA) BOX

6. WE BELIEVED
THERE WAS A
BETTER WAY

7. WE’VE
EXPLORED
NEW SPACES

8. BUT AT TIMES
WE MAY LOSE
OUR WAY

10. EMBRACE THE
UNKOWN IN
INNOVATION
OR RISK ITS
ALTER EGO…
IRRELEVANCE
FRANK MAHER
CEO INTEGER

11. IRRELEVANCE
= DEATH OF
CONNECTION
& COMMERCE

12. LOSING
GROUND

13. STUCK IN
ONE PLACE

14. NOWHERE
TO GO

15. VULNERABLE

16. IOWA HAS
INNOVATION
AT ITS
CORE

17. WE WENT
IN A NEW
DIRECTION

18. DEBUTING
INNOVATIVE
LICENSES

19. TAKEN ON
NEW
CHALLENGES

20. UPPED
SOCIAL
CONNECTION

21. NEEDS
ONGOING
INSPIRATION

22. & LEAPS OF
IMAGINATION
FROM MANY
CREATIVE
SOURCES

23. A DECADE OF INNOVATIVE TRENDS
#INSIGHTINGS15
2015

24. A LOT OF
INNOVATION
HAS HAPPENED
IN 10+YEARS

25. TECH
TIMELINE
2013
2014
2012
2011
2010
2009
2008
2007
2006
2005
2004
2003
2015

26. SIXTY+
INNOVATIVE
MACROTRENDS
OVER ONE
DECADE

27. 2005
TRENDS
BRANDED
BRANDS
SELF SERVICE
MENTALITY
SACHET
MARKETING
DAILY
LUBRICANTS
HIVING
GRAVANITY
TRANSUMERS
TORQUING
POP UP
RETAIL
2006
TRENDS
MASTERS OF THE
YOUNIVERSE
CURATED
CONSUMPTION
TECHNOMORPHING
JOI DE VIVRE
PREMIUM PRIVATE
LABEL
CELEBREALITY
BIG SCREEN VS
SMALL SCREEN
BEING/BRAND
SPACES
BRANDERTAINMENT
MILLLENNIALS
GREEN IS A GO
GIVE BACK
DESIGN AS
DIFFERENTIATION
SPIRAL, VIRAL, "
BIG BUZZ
CONSTANT
CONNECTION
STORYTELLING
2007
TRENDS
TIME
COMPRESSION
CONSUMER
MADE
MACRO-
SENSORY
STATUS "
SKILLS
PERSONAL
AUTHENTICITY
SUSTAINABILITY
STORY"
SELLING
2008
TRENDS
GET REAL
UNREAL
WORLD
HAPPY"
NOMICS
USER
GENERATED
DISCONTENT
TECHNORAMA
ARTIZEN
2009
TRENDS
CULTURE
SHOCK
SMALL IS BIG
PERK"
ONOMICS
HOMING
INSTINCT
CROWD
CLOUT
DIGITAIL
2010
TRENDS
NEXT"
BESTING
RETAIL
REDEFINED
GLOCAL"
IZATION
BLURRING"
WORLDS
MULTI-ME
2011
TRENDS
THE NEW BUSY
COLLABORATIVE
CONSUMPTION
SHIFT TO
THRIFT
REVOLVING
DÉCOR
LUXYOURY
2012
TRENDS
MASH UPS
RETAIL
RENNAISANCE
HYPER"
PERSONAL"
IZATION
2013
TRENDS
SHOPPER AS
SALES
ASSOCIATES
VALUE BASED
RETAILING
BRAND"
(R)EVOLUTION
2014
TRENDS
WEARABLE
TECH
SHOP"TIMIZATION
BRAND"
SCAPING

28. “a macrotrend is
bigger than a fad—!
it’s a cultural
movement integrated
into lifestyles over !
at least a decade.”

29. time
FAD
seamless
constant connection
TREND MACROTREND

30. THE TOP TEN
INNOVATIONS
THAT HAVE
CHANGED
MARKETING

31. 2005
TRENDS
2006
TRENDS
2007
TRENDS
2008
TRENDS
2009
TRENDS
2010
TRENDS
2011
TRENDS
2012
TRENDS
2013
TRENDS
2014
TRENDS
TOP TEN FROM THE PAST TEN
POP UP
RETAIL
CURATED
CONSUMPTION
STORY"
SELLING
HAPPY"
NOMICS
CROWD
CLOUT
NEXT"
BESTING
SHIFT TO
THRIFT
HYPER"
PERSONAL"
IZATION
SHOPPER AS
SALES
ASSOCIATES
SHOP"
TIMIZATION

32. 2005
TRENDS
2006
TRENDS
2007
TRENDS
2008
TRENDS
2009
TRENDS
2010
TRENDS
2011
TRENDS
2012
TRENDS
2013
TRENDS
2014
TRENDS
h-ps://www.youtube.com/watch?v=iXJEcPQQ0SU
POP UP
RETAIL
Temporary
space to
engage
shoppers in
interactive,
memorable
experiences

33. 2005
TRENDS
2006
TRENDS
2007
TRENDS
2008
TRENDS
2009
TRENDS
2010
TRENDS
2011
TRENDS
2012
TRENDS
2013
TRENDS
2014
TRENDS
h-p://www.angieslist.com/how-­‐it-­‐works.htm/?gclid=CjwKEAjwi6OeBRCCrZqp-­‐qaQhhISJACrYtAx-­‐
l0Aj4ksDsfl4Nxc9UYT6tqmzsWqw07_B97v3kvqBoClLbw_wcB&CID=GoogleBrand2014&s_kwcid=AL!3718!3!48341693801!e!!g!!angies%20list'&ef_id=UWyH6gAABVfeSRYt:20140718150432:s
h-p://www.yelp.com/saint-­‐paul-­‐mn-­‐us
CURATED
CONSUMPTION
The best "
of the best "
to buy
selected by
those you
respect but
don’t really
know"

34. 2005
TRENDS
2006
TRENDS
2007
TRENDS
2008
TRENDS
2009
TRENDS
2010
TRENDS
2011
TRENDS
2012
TRENDS
2013
TRENDS
2014
TRENDS
h-ps://www.youtube.com/watch?v=h1YvJBwC4xQ
STORY"
SELLING
Weaving "
a tale so
compelling "
it leads to
sales and
brand
conversation

35. 2005
TRENDS
2006
TRENDS
2007
TRENDS
2008
TRENDS
2009
TRENDS
2010
TRENDS
2011
TRENDS
2012
TRENDS
2013
TRENDS
2014
TRENDS
h-ps://www.youtube.com/watch?v=t9cmoT_wb0A
HAPPY"
NOMICS
Putting "
a positive
spin on the
selling
experience
so that it
goes viral

36. 2005
TRENDS
2006
TRENDS
2007
TRENDS
2008
TRENDS
2009
TRENDS
2010
TRENDS
2011
TRENDS
2012
TRENDS
2013
TRENDS
2014
TRENDS
h-ps://play.google.com/store/apps/
details?id=com.waze&hl=en
CROWD
CLOUT
The power
of the
people
coming
together to
change"
the way it
works for
betterment
of all

37. 2005
TRENDS
2006
TRENDS
2007
TRENDS
2008
TRENDS
2009
TRENDS
2010
TRENDS
2011
TRENDS
2012
TRENDS
2013
TRENDS
2014
TRENDS
h-p://factory.jcrew.com/index.jsp
NEXT"
BESTING
Trading "
over to
something
that costs
less but is
still a brand
you know
and love

38. 2005
TRENDS
2006
TRENDS
2007
TRENDS
2008
TRENDS
2009
TRENDS
2010
TRENDS
2011
TRENDS
2012
TRENDS
2013
TRENDS
2014
TRENDS
h-ps://www.youtube.com/watch?v=q0mDpix0XGY
SHIFT TO
THRIFT
Shifting the
price/value
equation
where
money is
spent on
quality not
quantity

39. 2013
TRENDS
2014
TRENDS
2005
TRENDS
2006
TRENDS
2007
TRENDS
2008
TRENDS
2009
TRENDS
2010
TRENDS
2011
TRENDS
2012
TRENDS
h-ps://www.youtube.com/watch?v=7CCPIU9IjEk
HYPER"
PERSONAL"
IZATION
Social data
traded for "
a more
custom
experience

40. 2005
TRENDS
2006
TRENDS
2007
TRENDS
2008
TRENDS
2009
TRENDS
2010
TRENDS
2011
TRENDS
2012
TRENDS
2013
TRENDS
2014
TRENDS
h-p://socialfresh.com/the-­‐power-­‐of-­‐the-­‐pinner/
SHOPPER AS
SALES
ASSOCIATES
Peer to peer
sharing "
and social
connection
around
brands and
products
resulting "
in a sale

41. 2005
TRENDS
2006
TRENDS
2007
TRENDS
2008
TRENDS
2009
TRENDS
2010
TRENDS
2011
TRENDS
2012
TRENDS
2013
TRENDS
2014
TRENDS
h-ps://www.youtube.com/watch?v=MZy69jEVD6s
SHOP"
TIMIZATION
Bringing "
fave online
behavior "
to the retail
space

42. Change is coming
faster than ever.
Success can
lead to lethargy.
Complacency
kills creativity.
INNOVATE OR DIE.
UNRELENTING
INNOVATION
BY G. TELLIS

43. IF YOU WANT TO
INNOVATE…DON’T BE
AFRAID TO SAY “WTF?!”
SHAKE THINGS UP. DO
SOMETHING THAT F’N
SCARES YOU. STAY
RELEVANT. LOOK TO
INNOVATIVE TRENDS…

44. THX
DELANEY LYNCH
VP IDEATION DIR
(AKA MO FO
INNOVATION MAVEN)
@ideagal620

45. 2005
TRENDS
2006
TRENDS
2007
TRENDS
2008
TRENDS
2009
TRENDS
2010
TRENDS
2011
TRENDS
2012
TRENDS
2013
TRENDS
2014
TRENDS
TOP TEN FROM THE PAST TEN
POP UP
RETAIL
Temporary
space to
engage
shoppers in
interactive,
memorable
experiences
CURATED
CONSUMPTION
The best "
of the best "
to buy
selected by
those you
respect but
don’t really
know"
STORY"
SELLING
Weaving "
a tale so
compelling "
it leads to
sales and
brand
conversation
HAPPY"
NOMICS
Putting "
a positive
spin on the
selling
experience
so that it
goes viral
CROWD
CLOUT
The power
of the
people
coming
together to
change"
the way it
works for
betterment
of all
NEXT"
BESTING
Trading "
over to
something
that costs
less but is
still a brand
you know
and love
SHIFT TO
THRIFT
Shifting the
price/value
equation
where
money is
spent on
quality not
quantity
HYPER"
PERSONAL"
IZATION
Social data
traded for "
a more
custom
experience
SHOPPER AS
SALES
ASSOCIATES
Peer to peer
sharing "
and social
connection
around
brands and
products
resulting "
in a sale
SHOP"
TIMIZATION
Bringing
favorite
online
behavior "
to the retail
space