Campaigns across social media channels have become a standard part of marketing and business operations for organizations. HootSuite Enterprise is a powerful asset in planning, executing and measuring social campaigns.
This document will outline how every member on your team can leverage HootSuite Enterprise’s advanced functionality to deliver effective and engaging social media campaigns. What follows is HootSuite’s practical best practices checklist to campaign creation, execution, and measurement.
A look at the response during the April 2015 crisis at french tv channel, TV5 Monde.
Un regard sur la 'Crise d'Avril à #TV5 Monde' et les réponses de crise Social Media & cyber security.
Presentation of some Crisis management teachings when dealing with the "Killing Number" rumor spreading within Libreville and Gabon in 2004. Conference I organized on 15 may 2009 in IAE Aix En Provence on the theme of Crisis Communication and management.
Social Media Insights Presentation - Fresh Egg UKFresh Egg UK
Getting actionable insights from better social media measurement
The presentation slides from the Social Media Insights event hosted by Fresh Egg as part of the Brighton Digital Festival. Presented by head of social media David Somerville and head of insight Dara Fitzgerald, the presentation includes tips for social media measurement and using Google Analytics to tag campaigns.
David and Dara’s talk centred on practical tips for measuring social media activity, plus ideas on planning this measurement effectively. One of the most fundamental (and surprisingly, often overlooked) aspects of better measurement is setting out clear objectives from the outset.
A lecture given by Ben Gateley, Director and Founder at The Eleven, to the students of EDGE Hotel School, Colchester, on the rise of social media in the hospitality industry.
A look at the response during the April 2015 crisis at french tv channel, TV5 Monde.
Un regard sur la 'Crise d'Avril à #TV5 Monde' et les réponses de crise Social Media & cyber security.
Presentation of some Crisis management teachings when dealing with the "Killing Number" rumor spreading within Libreville and Gabon in 2004. Conference I organized on 15 may 2009 in IAE Aix En Provence on the theme of Crisis Communication and management.
Social Media Insights Presentation - Fresh Egg UKFresh Egg UK
Getting actionable insights from better social media measurement
The presentation slides from the Social Media Insights event hosted by Fresh Egg as part of the Brighton Digital Festival. Presented by head of social media David Somerville and head of insight Dara Fitzgerald, the presentation includes tips for social media measurement and using Google Analytics to tag campaigns.
David and Dara’s talk centred on practical tips for measuring social media activity, plus ideas on planning this measurement effectively. One of the most fundamental (and surprisingly, often overlooked) aspects of better measurement is setting out clear objectives from the outset.
A lecture given by Ben Gateley, Director and Founder at The Eleven, to the students of EDGE Hotel School, Colchester, on the rise of social media in the hospitality industry.
The rise of digital platforms has given marketers the ability to track everything that our customers are doing. Tracking “all the things” presents problems though. What metrics show that a platform is effective? How do we collect the data in the first-place? In this workshop we’ll cover how to combine three Google products into the ultimate data gathering and reporting workflow. One that will save you time while giving you the answers you need and moves beyond “page views.”
Simplify360 brings the end to end suite for Community Managers. The platform can be used for Social Media Listening and Online Reputation Management, as well as for Publishing and running marketing campaigns in Social Networks. This is powered with strong Analytics for Facebook and Twitter.
Well planned content is vital to both B2B & B2C companies. With detailed & easy to use insights, brands can improve their content strategies & grab eyeballs on social media. My Socialtools, a global app for Publicis Groupe and their clients helps us evaluate the performance of a brand with the help of charts and also customized dashboards of charts, for single or competitive brand evaluation.
As companies' social media footprints have expanded, publishing content to global social media accounts has grown from a relatively simple process to a bona fide discipline that requires detailed planning to succeed.
What does it mean to find the "sweet spot"? This paper explores this, plus:
- The pros and cons of pre-scheduling content and using automation tools
- How modern technology can boost the impact of that content
- An example of how one company balances scheduled content and real-time interaction
- Tips for mastering the art of sophisticated social media publishing
ZoomSphere is the ultimate brand management tool. Publish and schedule content to your social media profiles, extract deep analytics, monitor brands and generate reports. A slick and intuitive UI makes ZoomSphere a powerful tool for empowering engagement with your brand!
Digital et Social Media - Quelles tendances & enjeux pour 2018Hootsuite
Quelles seront les tendances majeures qui marqueront l’année 2018 ? Qu’est-ce que ça implique concrètement pour votre business ? Comment vous y préparer et investir votre temps et votre argent pour en tirer le meilleur parti ?
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The rise of digital platforms has given marketers the ability to track everything that our customers are doing. Tracking “all the things” presents problems though. What metrics show that a platform is effective? How do we collect the data in the first-place? In this workshop we’ll cover how to combine three Google products into the ultimate data gathering and reporting workflow. One that will save you time while giving you the answers you need and moves beyond “page views.”
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As companies' social media footprints have expanded, publishing content to global social media accounts has grown from a relatively simple process to a bona fide discipline that requires detailed planning to succeed.
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Redécouvrez l'intégralité de notre webinaire pour vous tenir prêts pour 2018 !
A look back at Hootsuite's Ambassador program in 2017. This yearbook highlights the great things we’ve accomplished together with our #hootamb community.
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Measuring the return on your social media investment is no longer optional.
To secure executive buy-in for social marketing strategies—and larger, dedicated budgets—digital and marketing leaders need to confidently demonstrate how social media efforts are contributing to an organization’s broader business goals. You not only need to understand what to measure to show real impact, but also how to grab your CMOs attention by presenting the findings in a way that matters.
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Not a Hootsuite user yet? Check out our plans here- http://ow.ly/XMDeU
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Watch the recording on Youtube here: http://ow.ly/XPDmW
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Social Media Strategy Template: http://ow.ly/XP7f7
Not a Hootsuite user yet? Check out our plans here- http://ow.ly/XMDeU
Hootsuite is the world’s most widely used social relationship platform for managing social media. Learn more here: www.hootsuite.com
Social Networks Account:
Twitter - @HootsuiteAPAC
Instagram - @Hootsuite
Facebook Page - @Hootsuite
From Google’s armada of giant balloons in the stratosphere to Facebook’s Internet.org project, massive efforts are underway to break down the world’s connectivity barriers. In a matter of years, three BILLION people will be experiencing a socially connected, mobile-friendly internet for the first time, driving transformation from politics to pop culture. This panel is about what happens next.
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This is our version, The Troll Who Stole Christmas.
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Hootsuite is the world’s most widely used social relationship platform for managing social media. Learn more here: www.hootsuite.com
Sign up today for a free 30 day trial and receive custom training from our team of product experts! https://hootsuite.com/plans/pro
Social Networks Account:
Twitter - @HootsuiteAPAC
Instagram - @Hootsuite
Facebook Page - http://owl.li/V5ypK
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Hootsuite is the world’s most widely used social relationship platform for managing social media. Learn more here: www.hootsuite.com
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Instagram - @Hootsuite
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Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
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• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
1. Campaign Management Planning
Built for Social Media Campaigns
Campaigns across social media channels have become a standard
part of marketing and business operations for organizations. HootSuite
Enterprise is a powerful asset in planning, executing and measuring
social campaigns.
This document will outline how every member on your team can leverage
HootSuite Enterprise’s advanced functionality to deliver effective and
engaging social media campaigns. What follows is HootSuite’s practical
best practices checklist to campaign creation, execution, and measurement.
*For extra assistance on Message Tagging, we have included a takeaway
step by step guide at the end of the document.
1. Define Strategy
• Review the goals of your organization’s social media strategy
• Determine the objectives of the planned social media campaign
(eg. leads, revenue, publicity, web traffic...)
• Target the physical scope of your campaign based on geography,
demographics, product type, promotions, categories, brand...
• Identify the social media channels for publication, based on scope.
(Facebook, Twitter, Google+, LinkedIn...)
• Review metrics being used to measure social media, and adjust for the
nature of the specific campaign, if necessary.
• Coordinate with campaigns in other media for amplification potential
• Socialize final campaign plan with stakeholders for feedback
1
2. Campaign Management Planning
2. Develop Content
• Build a publishing calendar with HootSuite’s Publisher for message frequency
and social network destination
• Strike a balance between scheduled content and live interaction (Tip: Use
HootSuite’s AutoScheduler to quickly find the most optimal time to schedule)
• Develop hashtags and content specifically curated for each social network
• Create HootSuite Tags to apply on all outgoing messages (there is a How-To
section at the end of this document)
• Coordinate with Marketing, PR, Corporate, etc. to approve content strategy
3. Execution
• Build a campaign-specific HootSuite Tab to monitor campaign-related terms
and hashtags (Tip: Share streams with stakeholders)
• Route incoming traffic to the best resource with Assignments
• Ensure that the tone is human and on-brand by approving outgoing messages
• Archive messages for later analysis
4. Measure and Enhance
• Use Custom URL parameters to link traffic from a social media campaign to
conversion of on-site web goals
• View live engagement through Message Tags to optimize content on the fly or
gather lessons for the next campaign (tutorial next page)
• Build Custom Analytic reports to quickly share the impact of social
campaigns with stakeholders
2
3. Campaign Management Planning
How-To Message Tag
A. Outbound Message Tagging B. Tags on Inbound Messages
You can also Tag any message appearing within
Message Tags allow HootSuite’s analytics to follow
your streams.
and track engagement on specific segments of your
outgoing content. Here are some instructions to get
1. Hover over the message and click the downward
you started with Tagging.
facing arrow at the top right. Select Add Tag.
1. Click on the Compose Message box, and then on
the Tag icon to add tags to an outgoing message.
2. From the drop-down, you will be able to create and
access Tags. Click Create Tag Post to generate a new
Tag to use for all campaign content. Once you create
the Tag, it will be available for all your team members. 2. Select the Tag from the dropdown, or create a new
Tag (eg. Positive, Neutral, or Negative) and save the
3. You can apply several Tags to a single message, changes
and when ready, simply send or schedule your mes-
sage normally.
3
4. Campaign Management Planning
C. Analyze Results Outbound - Post Count & Feedback
HootSuite’s Enterprise Analytics are the second piece • A Twitter and Facebook enagement comparison for
of Message Tagging. Here’s how to measure the social several Tags over a specified time period.
enagement of each Tag.
Outbound - Post Detail & Feedback
1. To get started, click on Analytics in the lefthand
launch bar. • An engagement breakdown for a specific Tag to
review the Twitter and Facebook metrics for each
message published with that Tag.
Inbound - Post Count
• A tabular count of the number of times an inbound
tag(s) was applied over a specified time period.
2. Click Create New Report
3. Find the three Post Tagging Analytics modules For more help with HootSuite’s Analytics &
Reporting, contact your Account Manager
(listed below) and select the appropriate modules to
and register for our exclusive Enterprise
add to your report. Input the tags you wish to track Training Sessions.
and click done. When you are ready, click Create
Report (or Save as Draft) at the top right.
4