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The document profiles a customer with ID=123 based on their online behavior. It identifies them as most likely a woman, extrovert, optimistic, innovator, and erudite based on the stories they read and their responses to various personality questions.
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- 4. “Customer ID=123 spent X “Customer with ID=123 spent “Customer with ID=123 spent X X “Customer withwith ID=123 spent X minutes reading story URL” minutes reading story URL” minutes reading story URL” minutes reading story URL” InFortis Cloud Core “Customer with ID=123 might also “Customer with ID=123 might also “Customer ID=123 might also “Customer withwith ID=123 might also “Customer with ID=123 might also like stories URL1 and URL2” likelike stories URL1 and URL2” stories URL1 and and URL2” likelike stories URL1 URL2” stories URL1 and URL2” Profile of customer with ID=123: Most likely a woman, extrovert, optimistic, innovator, erudite McClatchy Media Property’s Website
- 5. 1. Introvert 2. Extrovert 3. Aggressive 4. Tolerant 5. Pragmatic 6. Avoidant 7. Judgmental 8. Apolitical 9. Optimistic 10. Innovator 11. Exacting 12. Benevolent 13. Status-minded 14. Parent 15. Homebody 16. Energetic 17. Erudite 18. Social 19. Hipster 20. Conservative 21. Humanities-minded 22. Mechanically-oriented 23. Routine-resistant 24. Stable in preferences 25. Dynamic-oriented 26. Short attention spans 27. Time management problems 28. High information needs 29. Mobility 30. Homosexuality 31. In love, or concerned about relationships 32. Concerned about money 33. Civic consciousness 34. Active social attitudes 35. Concerned about health 36. Disapproval of strong government 37. Interested in power and energy 38. Interested in private enterprise 39. Interested in IT 40. Geek
- 7. aNEWSme Newstogram OutBrain nrelate Gravity Trove InFortis News Semantic analysis of a text Yes Yes ___ ___ Yes ___ Yes Images and video processing ___ Yes Yes ___ ___ ___ ___ ___ ___ ___ ___ Yes Yes Yes ___ ___ ___ ___ Yes ___ Yes ___ ___ ___ ___ ___ ___ Yes ___ ___ ___ ___ Yes ___ Yes No minimum group size limitations on audience sizes Users’ interest graphs Profiles of users’ personal characteristics Profiles reflect dynamic changes of users’ personalities
- 8. in Belarus,