Trident infographic about consumer gums habits. Placements: 978 Impressions: 24,267,033 Top Placements: latimes.com, jsonline.com

2. Wine and seafood consumption have increased in popularity in
America and show evolving tastes among American palates.
Spanish Table Wine, ©2014 Martín Códax USA, Hayward, CA. All rights reserved.
Sources: Martín Códax survey of 1,000 US adults ages 21 and older by Wakefield, U.S. Census Bureau, The Wine Institute, World Health
Organization, Seafoodwatch.org, Monterey Bay Aquarium's Seafood Watch, Beverage Information Group, Wine Market Council
Crab Cakes
25%Smoked
7%Poached
Wine &
Seafood
a perfect pair
Regional Preferences
Wine on the Rise
70.3
glasses
42.8
glasses
51.5
glasses
Midwest
Catfish
Catfish
Spiny
Lobster
Lobster
Tilapia
Pairing for Perfection
The amount of available seafood has
nearly doubled in the past 40 years. Here
are the favorites among Americans:
Americans’ seafood and wine
consumption is heavily influenced by
proximity to waterways and wineries.
Younger generations are choosing wines as their
drink of choice and are increasingly more likely
to put research behind the wine they buy. Wine
consumers are also willing to spend more on a
quality bottle of wine.
Dungeness
Crab
Crab
Abalone
Striped
Bass
West Coast
38.7
glasses
Arctic Char
Striped
Bass
Cod
Southwest
Hawaii
Southeast
Oysters
Crawfish
Mahi
Mahi
Northeast
93.8
glasses
Ahi Tuna
Halibut
Pink Shrimp
88.6
glasses
AMERICA’S FAVORITE DISH
SEAFOOD PREPARATION
BATTLE/WINNER
seafood meals /at home/year seafood meals /at home/year
have knowledge of
pairing seafood and wine
have knowledge of
pairing seafood and wine
6 5
56% 35%
Baby Boomers
There are simple things diners
can do to get the best out of
wine and seafood, especially
in the summer months.
= glasses /person /year
= top ocean-friendly catches
59%Grilled
hot with butter VS. cold with mayo
LOBSTER ROLL
New England VS. Manhattan
CHOWDER
21%
Crab Cakes
30%Grilled Salmon
28%
Shrimp Cocktail
Fish Tacos
15%
Seafood Showdown
Millennials
84%
About 84 percent of
Americans surveyed said
they are interested in using
the grill for summer seafood
dishes. Try these dishes
with salsa on the side and a
chilled glass of white wine.
58 percent of Americans
polled say they don’t know
how to pair seafood with
the right wine. Ask your
local wine retailer for
advice. Also look for wines
that go with seafood, like
Spanish wine Martín Códax
Albariño—“Wine of the
Sea”—a medium-bodied
white wine with a crisp,
dry finish.
49 percent of Americans
polled say they pair wines
with their meals at least
once a month.
Break out
the Grill
Fish for Advice Sip and Savor
81%
19%
Manhattan
New England
82% 18%VS.

3. more than 2 in 5 people prefer a few small celebrations the week of 2/14
Let's face it - people can have some serious beef when it comes to
Valentine's Day. Outback Steakhouse® is helping you avoid a 'mis-steak' and
do Valentine’s ‘Just Right’ with a special Steak Menu for Two available
Feb. 10 – Feb. 16, 2014. To learn more, visit www.outback.com/love.
42%
of people are likely to
altogether
SKIP CELEBRATING VALENTINE’S DAY
LOOKING TO IMPRESS YOUR DATE?
54%
STEAK
46%
OTHER
WHAT AMERICA REALLY THINKS OF VALENTINE’S DAY
The 2014 New American Romance study was conducted by Wakefield Research (www.wakefieldresearch.com) for Outback Steakhouse among
1,000 nationally representative U.S. adults ages 18+, between January 9th and January 15th, 2014, using an email invitation and an online survey.
Quotas have been set to ensure reliable and accurate representation of the U.S. adult population 18+. The margin of error for the study is +/- 3.1%.
of people consider
1/4
UNITED
STATES OF AM
ERICA
UNITED
STATES OF AM
ERICA
QUARTER DOLLAR
LIBERTY
IN
GOD WE
TRUST
SETTING A SPENDING
LIMIT TO TAKE
THE STRESS OUT
of Valentine’s Day
NEARLY
2 5IN
MORE THAN people prefer
A FEW SMALL CELEBRATIONS
the week of Valentine’s Day rather than
one big celebration on February 14th
Americans think the best meal to
impress a date includes steak
1/3
MORE THAN
of people would
1 4IN
people had a
MORE THAN
DO OVER
at least one
Valentine’s Day
date gone wrong
FIGHT WITH A
SIGNIFICANT OTHER
about Valentine’s Day
F$@!
S&$@
MILLENNIALS
are nearly
TWICE AS LIKELY
to have a
Valentine’s Day they
wish they could do over
than non-Millennials
And wouldn’t you know...
MILLENNIALS
are more than
TWICE AS LIKELY
than non-Millennials