1. Introducing your new top
selling dish…All Aboard Tacos
ALLISON AUGUST
CEO OF NEW HEALTH MEDIA
CONTACT: ALLAUGUST_NEWHEALTHMEDIA@GMAIL.COM
CELL (970) 561-5224
2. Background
The Wahoo’s story begins in 1988, when the three
Wahoo’s brothers, Wing, Ed and Mingo, combined
their love of surf and food to create a restaurant with an
eclectic Mexican/Brazilian/Asian menu and a Hawaiian
north-shore vibe. The brothers decorated the original
restaurant with the donations of near-by surf companies
and that’s how Wahoo’s Fish Taco was born. Wahoo’s
then quickly developed a loyal and steady following, to
where some locals came in daily and servers
automatically knew what their customer would order. In
1990, Steve K, joined as a partner and the one location
in Costa Mesa rapidly developed into multi-locations in
Laguna Beach and Huntington Beach. Today you will find
over 50 locations of Wahoo’s all throughout California
and Colorado, including Texas and Hawaii.
7. What is in it that makes these tacos so
special?
All Aboard Tacos include:
• Fresh Atlantic Cod
• Kale
• Red bell pepper
• Avocado
• Lime
• Corn Tortillas
These ingredients combined
provide a great balance of
healthful eating with low calories,
lean protein, and high uptake of
antioxidants.
Kale is a health craze!
It is jam packed with
Vitamin A and Vitamin C.
8. Price
You Consumer
Per Serving price: $2.58
- Includes two fish tacos
Per Meal Cost: $7. 49
- Includes two fish tacos, brown rice, black beans, and pico de
gallo
Year-round ingredients and low costs year round Consumer can expect item yearly as opposed to
seasonally.
An easily promotable product. Also, almost
guarantees a high retention of consumers.
Sensory Analysis scores:
A study done by 150 potential consumers…
• 9.5 out of 10 for appearance, flavor,
healthfulness, and overall eating quality.
• 9 out of 10 said they would come back for
more and recommended to a friend.
