20-Minute Session on How to Build Profitable Online Content: By Julia McCoy, CEO of Express Writers

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20-Minute Session on How to Build Profitable Online Content: By Julia McCoy, CEO of Express Writers

Content marketing is THIS effective: - Content marketers get 6x more website conversions than non-adopters. - Marketers who rate themselves as effective make sure at least 37% of their budgets go toward their content and content goals. But the problem: How do you explain the ROI of content marketing in a way that’s immediately understandable to people who aren’t you? We're here to help. This infographic will {FINALLY} help you solve the content marketing buy-in problem with important people like… Clients Executives Stakeholders Business partners Instead of putting these key players to sleep with a long list of icky stats, you need to be more persuasive. We put together a guide that might help you, with formulas based on real scenarios, and language that even the toughest boss will understand (ROI speaks!). This piece was a collaborative team effort. See more here: https://expresswriters.com/the-roi-of-content-marketing/ Follow the Write Blog: https://expresswriters.com/write-blog

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Struggling with inspiration and a vision when it comes to your blogging commitment? Wondering if it even makes sense to blog for your business? Here's a couple facts about blogging: It's important not to give up, & The game has changed. Giving up too early can be the worst decision of your life (since results come 8+ months many times down the road), but it's important to know that the bar has been raised and the game changed. To inspire you to keep at it, here's a recap of a few of our blogging statistics from an upcoming post on the Write Blog, 52 Incredible Blogging Statistics to Inspire You to Blog!

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If little boys are made of snakes and snails, and puppy dog tails, and little girls are sugar and spice, and everything nice, what is the perfect blog post made of? Good news: it’s a selection of ingredients you probably already have in your content “pantry!" Check out The Perfect Blog ingredient list and full recipe in our fun infographic on the subject, here. See our full post for more: https://expresswriters.com/recipe-for-a-perfect-blog-post-infographic/ Visit the Write Blog: https://expresswriters.com/write-blog Listen to our podcast: https://expresswriters.com/write-podcast Follow us on Twitter: https://twitter.com/expwriters

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[Note: This is a partial preview. To download this presentation, visit: https://www.oeconsulting.com.sg/training-presentations] Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit. Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability. LEARNING OBJECTIVES 1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments. 2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts. 3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations. CONTENTS 1. Introduction and Key Concepts of Sustainability 2. Principles and Practices of Sustainability 3. Measures and Reporting in Sustainability 4. Sustainability Implementation & Best Practices To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations

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