A marketing campaign by Castrol was run at 445 Beer Store locations across Canada in July. The campaign utilized over 12 million touchpoints, including window posters, counter cards, and displays, to promote a contest where customers could check in to win prizes by texting CASTROL to 77777. The campaign drove high engagement on social media and via text with conversion rates far exceeding industry standards, allowing the collection of valuable customer data and 60 million impressions for a low cost per thousand of $2.50.