SlideShare a Scribd company logo
Fine-tuning your
Creative Production
Workflow
Brian R Stuckey!
Senior Product Manager!
at globaledit!
About globaledit
Globaledit is the online SaaS platform that empowers
creative professionals to manage visual production at
scale.!
CAPTURE. REVIEW. APPROVE. MARKUP. SHARE.
ARCHIVE. All within globaledit.!
Overview
•  Mapping Your Process!
•  Finding Points of Improvement!
•  Implementing Change!
1. Mapping Your Process
Why Map?
•  Visualize a complex process!
•  To clearly communicate it to all team members!
•  It’s a way to help everyone understand the process
and to check if everyone has the same mental
model !
Mapping Benefits
•  Inefficiencies and problems become obvious!
•  Quickly spot patterns in usage!
•  Great tool for training new employees!
•  Basis for a company/team standard!
How to Map
•  Take an asset-centric view of your process!
v  Follow an image from camera to archive!
•  Document each step and write down!
v  What does each step do?!
v  Who does it?!
v  How are data passed between steps?!
v  What tools get used?!
v  How long does it take?!
What?
Who?
Sample Format
Step Name!
Who!
How Are
Images
Transferred!
Tools!
Duration!
Selects!
The images
from set go
though a
second
round of
review!
David Jones!
USB Hard
Drive,
Contact
Sheets!
Adobe
Bridge!
15 Min!
Description!
Markup!
Images are
printed out
and drawn
on !
Angus Young!
USB Hard
Drive,!
Printouts !
Pen & Paper!
30 Min!
Retouching!
Modifying the
image per
the markup
instructions!
Saul Hudson!
USB Hard
Drive!
Photoshop &
Capture One!
8 Hr!
Completed Map
2. Finding Points
for Improvement
Improving Steps in the
Process
•  How are steps communicated?!
•  How are images hand off between steps?!
•  Do people specialize in tasks? !
•  Is it possible to consolidate tools?!
Improving the end-to-
end process
•  How large are the units of work?!
•  Where are people doing rework?!
•  What is overall team load?!
•  Where is the bottleneck?!
Simplified Workflow
Example: Bottlenecks
Example: Bottlenecks
Example: Bottlenecks
Example: Bottlenecks
Example: Bottlenecks
x!
x!
Summary:
•  There will always be a bottleneck!
•  Find it & reduce its impact!
•  Update your map!
•  Find the next bottleneck & repeat!
3. Making
Take a holistic 

approach
•  Whole process from capture to completion!
•  Focus on throughput (reducing bottleneck impact),
not pain of any individual step!
•  Expert Mode: A Linear Programming model can
help you optimize the entire system vs. individual
steps!
Keep it agile
•  Team mindset of continuous improvement!
•  Review impact of changes with your team
(retrospective)!
•  Take on smaller units of work (or divide up larger
tasks in to smaller ones)!
Use the Scientific 

Method
1.  Establish Baseline (the map)!
2.  Make one change (bottleneck)!
3.  Measure outcome (quantify)!
4.  Compare to baseline !
5.  Accept or reject change (update map)!
Brian’s Rules:
•  Take on bite-sized changes!
•  Measure your work!
•  Update the workflow map!
•  Keep a list of changes your team wants to make!
•  Never stop making changes!
Thank you!

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Fine-tuning your Creative Production Workflow -- Creative Operations Essentials

  • 1. Fine-tuning your Creative Production Workflow Brian R Stuckey! Senior Product Manager! at globaledit!
  • 2.
  • 3. About globaledit Globaledit is the online SaaS platform that empowers creative professionals to manage visual production at scale.! CAPTURE. REVIEW. APPROVE. MARKUP. SHARE. ARCHIVE. All within globaledit.!
  • 4. Overview •  Mapping Your Process! •  Finding Points of Improvement! •  Implementing Change!
  • 5. 1. Mapping Your Process
  • 6. Why Map? •  Visualize a complex process! •  To clearly communicate it to all team members! •  It’s a way to help everyone understand the process and to check if everyone has the same mental model !
  • 7. Mapping Benefits •  Inefficiencies and problems become obvious! •  Quickly spot patterns in usage! •  Great tool for training new employees! •  Basis for a company/team standard!
  • 8. How to Map •  Take an asset-centric view of your process! v  Follow an image from camera to archive! •  Document each step and write down! v  What does each step do?! v  Who does it?! v  How are data passed between steps?! v  What tools get used?! v  How long does it take?! What? Who?
  • 9. Sample Format Step Name! Who! How Are Images Transferred! Tools! Duration! Selects! The images from set go though a second round of review! David Jones! USB Hard Drive, Contact Sheets! Adobe Bridge! 15 Min! Description! Markup! Images are printed out and drawn on ! Angus Young! USB Hard Drive,! Printouts ! Pen & Paper! 30 Min! Retouching! Modifying the image per the markup instructions! Saul Hudson! USB Hard Drive! Photoshop & Capture One! 8 Hr!
  • 11. 2. Finding Points for Improvement
  • 12. Improving Steps in the Process •  How are steps communicated?! •  How are images hand off between steps?! •  Do people specialize in tasks? ! •  Is it possible to consolidate tools?!
  • 13. Improving the end-to- end process •  How large are the units of work?! •  Where are people doing rework?! •  What is overall team load?! •  Where is the bottleneck?!
  • 20. Summary: •  There will always be a bottleneck! •  Find it & reduce its impact! •  Update your map! •  Find the next bottleneck & repeat!
  • 22. Take a holistic 
 approach •  Whole process from capture to completion! •  Focus on throughput (reducing bottleneck impact), not pain of any individual step! •  Expert Mode: A Linear Programming model can help you optimize the entire system vs. individual steps!
  • 23. Keep it agile •  Team mindset of continuous improvement! •  Review impact of changes with your team (retrospective)! •  Take on smaller units of work (or divide up larger tasks in to smaller ones)!
  • 24. Use the Scientific 
 Method 1.  Establish Baseline (the map)! 2.  Make one change (bottleneck)! 3.  Measure outcome (quantify)! 4.  Compare to baseline ! 5.  Accept or reject change (update map)!
  • 25. Brian’s Rules: •  Take on bite-sized changes! •  Measure your work! •  Update the workflow map! •  Keep a list of changes your team wants to make! •  Never stop making changes!
  • 26.