Infinited Fiber - founded by CEO Petri Alava, in Espoo, Finland, in 2016, is a Finnish Textile company that aims to transform textile circularity into an everyday reality.

1. Infinited Fiber: Founder Petri Alava Redefining the Textile Industry
Sustainably with Infinna
The textile industry is faced with many challenges that threaten the environment’s
biodiversity and ecosystem. The increase in population all over the world leads to an
overproduction of clothes to meet ‘fast-fashion’ trends. This also leads to a rapid decrease in
the finite natural resources that are being used in huge quantities for several purposes on a
global scale. The trends in fast fashion lead to an overproduction of clothes which in turn
increases waste generation of textiles. Disposed textiles and clothes are either dumped in
landfills or burned which brings about a lot of environmental pollution and greenhouse gas
emissions.
As the world realized the need for quick actions and changes to be made indefinitely, various
sustainability initiatives, environmentally conscious mindsets, and eco-friendly practices have
been adopted and integrated into almost every organization as principles and values of
Environmental, Social, and Governance (ESG). Likewise, many companies, startup
businesses, and drivers of change - entrepreneurs, are acknowledging and educating
themselves and others in the awareness of sustainability and its actions in cleaner tech and
innovation, to help facilitate a green Earth and future.
Therefore in this article, we will explore the story and journey of one such company that
aspires to be the Drivers of Change - Infinite Fiber. Founder and CEO - Petri Alava is
redefining the Textile Industry with Infinited Fiber’s patented premium textile fiber -
Infinna, which aims to reduce the dependency on the world’s natural resources and to
innovatively and sustainably recycle and reuse old and used textiles and clothes.
About Petri Alava - Co-Founder and CEO at Infinited Fiber:
The Founder and Chief Executive Officer who started and established Infinited Fiber is Petri
Alava. Initially, the company had two founders - Petri Alava and Ali Harlin, who together
founded Infinited Fiber. Ali stepped down as a Board Member along with a few others and
were all replaced with other Board Members. Having started the company in the year 2016,
Petri Alava wanted to be a driver for change by making the - “textile circularity an everyday
reality”. This was Infinited Fiber’s Mission Statement to date which has urged them to
continue their ventures and works in driving environmentally sustainable efforts.
Having a Master of Science Degree in Industrial Engineering from LUT (Lappeenranta-Lahti
University of Technology) University, and also attended an International Business Executive
Program (IBU) at Fintra. Petri has over 15 years of experience working in various Board
Positions in different companies. From being an Export Manager to Acting CEO at Finncot
Oy - a subsidiary firm of GWS Group, from Business Area Director to Environment Business
Area Director and Organizational Development at Vapo Organization, and from Chairman of

2. the Board at Terassi Media Organization to finally being the Co-founder and CEO of
Infinited Fiber.
Petri Alava has the experience, skills, talent, strategic and development vision, and
managerial and board positions that have given him the required knowledge and awareness to
start his own company with Infinited Fiber.
About Infinited Fiber:
Infinited Fiber - co-founded by Ali Harlin and Petri Alava, is now only led by the latter
founder. The company was founded in the year 2016 and has its headquarters established in
Espoo, Finland, in Europe. The inspiration behind the conception of the company was to
address one of the biggest challenges posed by the textile industry in the world - increased
waste disposal of overproduced textiles and clothes and the decrease of natural resources that
are used by textile industries globally.
Mission Statement - “to make the textile circularity an everyday reality”.
Together with a team and workforce consisting of chemists, disruptors, engineers, and
innovators, Infinited Fiber is using technology that transforms and recycles waste and
disposed textiles and clothes into a premium textile fiber material called Infinna, which helps
hugely in reducing pollution to the environment and in reducing the use of natural resources
in such abundant quantities.
The recycled and reborn fiber material has almost similar properties as cotton and hence is
durable, breathable, lighter, and serves its purpose, in sustainable ways. The circular
economy strategy and approach that is adopted by Infinited Fiber is encouraging and
inspiring everyone to follow a sustainable innovation in fashion and apparel. Born from
waste and fully circular, an alternative to Virgin Cotton, the uses only natural ingredients, is
completely biodegradable, has zero presence of microplastics, is soft and light to the touch,
conserves water usage and wastes produced, Infinited Fiber alongside Finnish technological
innovations has proven to be sustainable and a truly environmentally conscious enterprise.
Infinited Fiber - being recognized for their great initiatives in being drivers of change, work
with some of the most reputed and famous brands across the globe such as - Adidas, Calvin
Klein, Wrangler, Zara, H&M Group, Patagonia, Tommy Hilfiger, Kipas Textiles, Suominen,
and many more. The company is also set and geared up to build and open a commercial-scale
Infinna Factory in 2026, in Kemi, Finland at an old Paper Mill site.