Greenpeace launched its Detox Fashion campaign in 2011 to eliminate hazardous chemicals from the fashion supply chain. The campaign targets 11 dangerous chemicals that pollute waterways during textile production, including alkylphenols, phthalates, and heavy metals. Major brands have pledged to remove these chemicals from their manufacturing processes by 2020. Greenpeace aims to use the fashion industry's influence to protect the environment and communities affected by textile pollution.

1. Bahir Dar University
Ethiopian Institute of Textile and
Fashion Technology
D e t o x F a s h i o n : Seminar presentation
By: Kibrom Asgele

2. Contents
Introduction to detox fashion
Problem
Conclusion

3. Detox Fashion
• Greenpeace is a non-governmental[3] environmental
organization with offices in over 39 countries and an
international coordinating body in Amsterdam, the
Netherlands.[4] Greenpeace was founded in 1971 by Irving
Stowe, and Dorothy Stowe, Canadian and US ex-pat
environmental activists. Greenpeace states its goal is to
"ensure the ability of the Earth to nurture life in all its
diversity"[5] and focuses its campaigning on worldwide
issues such as climate change, deforestation, overfishing,
commercial whaling, genetic engineering, and anti-nuclear
issues.
• In 2011 Greenpeace launched a campaign called Detox
Fashion.
• The group has been working hard to promote the
campaign and urge major fashion brands and suppliers
around the world to sign on, pledging to ‘detox’ their
manufacturing processes by 2020.
• A ‘detox’ would mean elimination of the hazardous
chemicals listed here.

4. • Greenpeace is campaigning to stop
industry poisoning our water with
hazardous, persistent and hormone-
disrupting chemicals.
• The Detox campaign challenges top
brands to make amends by working with
their suppliers to eliminate all hazardous
chemicals across their entire supply chain,
and the entire life-cycle of their products.
• This is a priority list of hazardous
chemicals which would-be champions for
a toxic-free future need to help eliminate.
Cont.

6. Why this matters
• For decades, companies have chosen to use
nature, and in particular our rivers and
oceans, as a dumping ground for hazardous
chemicals.
• Communities living near textile
manufacturing facilities face water pollution
as a daily reality.
• Regulations have not always prevented the
release of toxic chemicals into the
environment, particularly in the Global
South.
• That’s why we need companies to commit to
end the release of chemicals to stop
tarnishing our rivers, lakes, lands, oceans and
people.

7. The problem
• If the fashion industry has the power to influence trends,
then it also has the power to play a positive role in
protecting the planet. Since July 2011, Greenpeace has
secured commitments from international brands, retailers
and suppliers to eliminate hazardous chemicals, including
help to trigger policy changes in Europe and Asia.
Eliminating toxic chemicals is just the start. From fast
fashion to textile waste, we need the global textile industry
to be a true ‘trend setter’, and take a stand on the
environmental and human impact of fashion.

8. Eleven
hazardous
chemicals
which
should be
eliminated
Alkylphenol
s
Phthalates
Brominated
and chlorinated
flame
retardants
Azo dyes
Organotin
compound
s
Per-
fluorinated
chemicals
Chloroben
zenes
Chlorinate
d solvents
Chlorophe
nols
Short-chain
chlorinated
paraffins
Heavy metals:
cadmium, lead,
mercury and
chromium (VI)

9. Fashion
Elegance – from Latin word “eligire”
meaning “to chose”.
• Elegant is about choice, or
• As coco channel said elegance is “refusal”.
• Elegance is wearing beautiful cloth with a
beautiful story to tell, cloth that don’t
leave toxic triads.
• A toxic free future is possible but it wont
happen on its own we need every voice to
power it further.
• Buy less, chose well, make it last can be a
solution

10. Cont.
Try to look textiles made from
recycled or organic fabric.
Wash cloth less and line dry to save
resources.
Instead of throwing them away at
their cycle donate, recycle or reuse
them as cleaning rags.
And ask your self that how many
cloth will you consume over your
lifetime and what will be their
combined impact on the world

11. Conclusion
#Consumption
• Buy. Use. Throw away. Buy more. Fast food, fast fashion, single use plastic and
disposable electronics are trashing our planet. Let’s buy less, live more.
• Unsustainable consumption is driving a vicious cycle of environmental
destruction and injustice. And it’s not making us happy.
• We have to work to make sure that our human economies function within
nature's limits. Let’s define ourselves, not by what we own but through our
experiences and relationships. Not by what we consume but by what we
contribute.
• By working together we can turn a vicious cycle into a virtuous one, giving
both the planet and peace a chance.

12. Cont.
• Global fast fashion brands are churning out more clothes than
the planet can handle.
• Today’s trends are tomorrow’s trash, with our clothes made
cheaply and disposed of quickly. It’s time to redress the balance,
challenge the throwaway mentality and invest in quality over
quantity.
• More than 80 fashion companies are involved in the campaign.

14. Who want to see
this???????????

15. Reference
• https://www.greenpeace.org/international/act/detox/
• https://www.greenpeace.org/international/tag/consumption/
• https://www.greenpeace.org/archive
international/en/campaigns/detox/fashion/about/eleven-
flagship-hazardous-chemicals/
• https://en.wikipedia.org/wiki/Greenpeace
• https://www.treehugger.com/sustainable-fashion/which-
fashion-companies-are-track-detox.html