The BBFC (British Board of Film Classification) regulates media content in the UK, including music videos. Record labels submit music videos that could receive at least a 12 rating to the BBFC for review. The BBFC thoroughly assesses each video to determine an appropriate rating based on factors like language, sexual content, and nudity. The rating is then displayed with the video on platforms like YouTube and Vevo to inform consumers about the content before they view it.