The document discusses how Cape Town is at a tipping point now that the World Cup has ended and they no longer have that major event drawing visitors. It notes they have been overly reliant on leisure tourism and natural beauty. It then introduces the four major universities in the Western Cape that form the core of the science, technology and innovation system. It suggests moving from a focus on leisure tourism to business travel and investment. It provides examples of a street artist and fashion designer from Cape Town and mentions a design award. It states the next steps are rolling out the new "Inspiration" brand for Cape Town starting in July 2011.
Tracxn Research - Online Retail Landscape, October 2016Tracxn
This report analyzes the online retail sector, including entrepreneur activity, investment trends, and sub-sector analyses. It covers over 7,100 companies in the sector, with $14.7B invested in 2015-2016. The top business models by funding are horizontal marketplaces, fashion, electronics, home decor & furniture, and baby & kids. The report also provides overviews and investment profiles of each major sub-sector.
This marketing plan is for Signature Shoes, a men's customized shoe store in Dhaka. It targets upper and upper middle class men. The plan outlines market analysis, segmentation, SWOT analysis, competitive review, product offering, pricing, placement, promotion, budget, sales and expense forecasts, controls, organizational structure, and contingency planning. The goal is to reach break even within 2 years with an investment of 86 million BDT.
Coach Inc. designs and markets accessories and gifts for men and women. It offers products including handbags, small leather goods, wearables, business cases, and fragrances. Coach sells products through company-operated stores, online, catalogs, and wholesale retailers. Analysts recommend buying Coach stock due to the company's strong financial performance, expansion into China's growing market, and expectations of great future growth.
The document evaluates potential new product options for Angelo B Murray, LLC. It analyzes the Vest and Sword gaming product in depth. It finds the Vest and Sword has high market share potential but moderate risks. Projections estimate $6.566 million in profits in the expected case. The product targets families by positioning it as a fun, active experience that brings innovative technology to family gaming.
Презентация Арсения Даббаха, CEO и управляющего партнера RMG partners, с конференции СтартUp Travel 2016, проходившей 22 июня 2016 года в технопарке Строгино.
This document summarizes a presentation on market segmentation, analysis, and prioritization. It discusses key concepts like market strategy, segmentation, targeting, and positioning. It provides examples of segmenting the Nigerian market based on demographics like age and location. Target profiles are given for segments like the connected go-getter, style leaders, and fun-seekers. The document also discusses a case study of a mobile recharge startup that used targeted awareness campaigns to gain 500,000 app downloads in its first month. In conclusion, it provides a framework for marketing planning including segmentation, target selection, positioning, and the marketing mix of product, price, place, and promotion.
Product Media Magazine: March - April 2017The BPMA
The document is the March/April 2017 issue of Product Media Magazine, which is a magazine for the promotional merchandise industry. The main stories discussed in the summary are:
- A report from the PSI 2017 exhibition in Düsseldorf discussing what new products and trends were popular.
- An article looking at how companies can better reward and recognize their employees.
- News on the BPMA's new education program and events.
The document discusses how Cape Town is at a tipping point now that the World Cup has ended and they no longer have that major event drawing visitors. It notes they have been overly reliant on leisure tourism and natural beauty. It then introduces the four major universities in the Western Cape that form the core of the science, technology and innovation system. It suggests moving from a focus on leisure tourism to business travel and investment. It provides examples of a street artist and fashion designer from Cape Town and mentions a design award. It states the next steps are rolling out the new "Inspiration" brand for Cape Town starting in July 2011.
Tracxn Research - Online Retail Landscape, October 2016Tracxn
This report analyzes the online retail sector, including entrepreneur activity, investment trends, and sub-sector analyses. It covers over 7,100 companies in the sector, with $14.7B invested in 2015-2016. The top business models by funding are horizontal marketplaces, fashion, electronics, home decor & furniture, and baby & kids. The report also provides overviews and investment profiles of each major sub-sector.
This marketing plan is for Signature Shoes, a men's customized shoe store in Dhaka. It targets upper and upper middle class men. The plan outlines market analysis, segmentation, SWOT analysis, competitive review, product offering, pricing, placement, promotion, budget, sales and expense forecasts, controls, organizational structure, and contingency planning. The goal is to reach break even within 2 years with an investment of 86 million BDT.
Coach Inc. designs and markets accessories and gifts for men and women. It offers products including handbags, small leather goods, wearables, business cases, and fragrances. Coach sells products through company-operated stores, online, catalogs, and wholesale retailers. Analysts recommend buying Coach stock due to the company's strong financial performance, expansion into China's growing market, and expectations of great future growth.
The document evaluates potential new product options for Angelo B Murray, LLC. It analyzes the Vest and Sword gaming product in depth. It finds the Vest and Sword has high market share potential but moderate risks. Projections estimate $6.566 million in profits in the expected case. The product targets families by positioning it as a fun, active experience that brings innovative technology to family gaming.
Презентация Арсения Даббаха, CEO и управляющего партнера RMG partners, с конференции СтартUp Travel 2016, проходившей 22 июня 2016 года в технопарке Строгино.
This document summarizes a presentation on market segmentation, analysis, and prioritization. It discusses key concepts like market strategy, segmentation, targeting, and positioning. It provides examples of segmenting the Nigerian market based on demographics like age and location. Target profiles are given for segments like the connected go-getter, style leaders, and fun-seekers. The document also discusses a case study of a mobile recharge startup that used targeted awareness campaigns to gain 500,000 app downloads in its first month. In conclusion, it provides a framework for marketing planning including segmentation, target selection, positioning, and the marketing mix of product, price, place, and promotion.
Product Media Magazine: March - April 2017The BPMA
The document is the March/April 2017 issue of Product Media Magazine, which is a magazine for the promotional merchandise industry. The main stories discussed in the summary are:
- A report from the PSI 2017 exhibition in Düsseldorf discussing what new products and trends were popular.
- An article looking at how companies can better reward and recognize their employees.
- News on the BPMA's new education program and events.
Taking the Lead: A Best Practices Analysis of Race Expo MarketingJessica Mattson
This document summarizes a senior project analyzing best practices for marketing at race expos. It begins with an abstract stating that the purpose is to examine Fluid Sports Nutrition's marketing practices for business-to-customer expos. The introduction provides background on how expos are an effective marketing tool that emphasize face-to-face interactions. A literature review covers definitions of exhibitions and expos, successful marketing strategies including pre-show, at-show and post-show, and the sports nutrition niche market. The methods describe how data was collected through a question and answer guide. Results show pre-show and post-show strategies need personalization, while at-show engagement is most effective. The discussion concludes strategic planning is needed
The document discusses the Boston Consulting Group (BCG) matrix, which is a tool used to analyze a company's product portfolio. It classifies products into four categories - stars, cash cows, question marks, and dogs - based on their market growth and relative market share. The document provides examples of products that may fall into each category and instructs the reader to analyze their own company's portfolio and identify which of their products/services are stars, cash cows, question marks, or dogs. It emphasizes using the BCG matrix to prioritize products and make decisions about resource allocation and marketing efforts.
This document discusses product strategies for international marketing. It defines a product as both tangible and intangible elements that create a "bundle of utilities." New product development involves generating ideas, screening, analyzing feasibility, developing the product, test marketing, and commercialization. Market segmentation involves dividing the market into distinct groups based on factors like geography, demographics, or behaviors. Product positioning aims to occupy an appealing space in consumers' minds in relation to competitors. For products entering new foreign markets, adoption depends on the relative advantage, compatibility, ability to try, observability, complexity, and price of the product.
Gumroad founder Sahil Lavingia discusses how underestimating the size of the creator market early on limited Gumroad's growth, as there were fewer creators than expected who each generated less revenue than anticipated; this highlights the importance of thoroughly analyzing market size upfront to understand constraints and opportunities. While Gumroad has since grown to a $100M valuation, Sahil notes the market is often the biggest determinant of company growth, so founders should spend time sizing their market to avoid surprises.
This document provides an overview of Mind the Bridge's Boot Camp 11 event. It discusses Italy's current economic challenges and startup ecosystem. It then outlines Mind the Bridge's initiatives to connect Italian talent with opportunities in Silicon Valley, including its business plan competition, bootcamp training, venture camp pitching event, startup gym incubator, and startup school. The goal is to help build a new generation of Italian entrepreneurs and connect them with mentors and investors internationally.
The Indian watch industry was previously dominated by public sector organizations but saw increased competition after liberalization. Titan Industries emerged as a leading manufacturer, launching the youth-focused Fastrack brand in 1998. Fastrack was initially linked to Titan but was later re-launched with an independent identity to appeal to younger consumers. It has since grown significantly and expanded its product range, targeting trends and affordability. Through innovative designs and marketing, Fastrack has established itself as the top brand for young Indians seeking fashionable watches.
Sign & POP World is your one-stop business guide by understanding and staying in pace with the transition of the global signage market. The magazine assures you to bring in reliable and comprehensive information in the form of industry news, events and exhibitions, to keep you abreast with the latest developments – be it technology, products, or concepts of signage being incorporated in the promotional world. Besides, there is also an informative trade directory to meet your business needs.
Know More: http://signandpop.com
The document provides information on the retail sector in India and the footwear brand Bata Toughees. It notes that the retail sector accounts for almost 10% of India's GDP and is growing at a CAGR of 5.3%. Bata Toughees is one of the leading footwear brands in India with a 42% market share. It provides a SWOT analysis and discusses Bata's marketing mix, organizational structure, and key financial ratios.
The document provides an overview of the product discovery sector, including key metrics on funding, notable companies, markets, and recent news. It summarizes funding trends in the sector with data on median deal sizes, newly funded companies, company funding distributions, and top investors. Recent news highlights Pinterest's upcoming IPO and continued funding of companies in personalized recommendation and beauty subscription markets.
The document discusses product-market fit and how achieving it is essential for startup success and survival. It provides several definitions of product-market fit, including that it is when customers are buying a product as fast as a company can sell it. The document emphasizes that the number one reason startups fail is due to a lack of product-market fit and inability to get customers. It recommends startups measure retention rates to determine if they have achieved product-market fit and provides examples of retention rates for companies that have and have not achieved product-market fit. The document stresses the importance of starting with small, targeted markets and iterating based on customer feedback to improve the product.
The document provides direction and tasks for creating a fashion film commissioned by Jaggy Nettle to be promoted on Dazed Digital. It includes researching Jaggy Nettle, creating a storyboard, budget, schedule and positioning statement. It discusses target audiences of fashion films and considerations for the commissioned film such as model casting, styling, narrative and music. Jason Lee will brief on the current market and collection. The final outputs are a research book and fashion film uploaded to YouTube and DVD by March 29th.
The document discusses a marketing presentation for the Cape Town tourism industry. It outlines issues facing the industry, including declining market share and job losses since the global financial crisis. A proposed intervention plan aims to resolve these issues by changing Cape Town's marketing mix, promoting it as an ideal short break destination, and building sustainable demand from core international markets through various initiatives. Feedback on the plan is sought from attendees.
The document discusses the importance of achieving product-market fit for startups. It describes how the author's startup went through multiple pivots before finding product-market fit and success. Some key points:
- Startups often fail because they do not achieve product-market fit, meaning customers are not buying their product.
- The author's startup went through years of building products customers did not want before finding an email-based virtual assistant service that customers were willing to pay for.
- Achieving product-market fit allows startups to raise more funding and grow more rapidly through spending on customer acquisition.
- Markets should be estimated in terms of total addressable market (TAM), serviceable
This document provides an overview of the Indian retail industry and a project on marketing strategies and consumer satisfaction at Big Bazaar. It discusses the growth of the organized retail sector in India from 3% to an estimated 10% by 2011. Big Bazaar is highlighted as one of the major retailers that has expanded organized retailing in India along with companies like Reliance and Future Group. The project covers Big Bazaar's marketing mix, innovations, loyalty programs as well as consumer satisfaction surveys conducted at an Avanti Mall location in Kolkata. It includes an index, introduction on the Indian retail industry, company profile of Big Bazaar, literature review, research methodology and plans to analyze data on marketing strategies and consumer satisfaction.
The document provides an overview of key databases and resources for conducting market research on industries and companies. It discusses the "research triangle" framework involving country/demographic resources, company resources, and industry resources. Several databases are highlighted including MarketLine, GMID, Business Source Premier, and Factiva. Step-by-step instructions are provided on searching each database to find relevant industry data, company profiles, news articles, and demographic statistics for Singapore related to the chocolate confectionery market.
1. The document discusses the mystery shopping industry landscape in China, noting both opportunities and challenges. It provides an overview of the Chinese consumer market and economy. 2. Common challenges for mystery shopping companies in China include cultural differences, bureaucracy, staff retention, and a lack of standardized industry data. Competition is also increasing as barriers to entry are low. 3. To overcome challenges, the document recommends strategies for hiring local staff, developing partnerships, tailoring services to different client and industry needs, and educating both clients and employees.
The three secrets to startup success are:
1. Achieving product-market fit by ensuring customers are actively buying your product. This prevents startups from dying due to lack of market.
2. Convincing investors you have potential for huge growth by estimating a large total addressable market, sizable serviceable market, and realistic obtainable market in the short term.
3. Picking an initial small target market that has strong pain, then progressively expanding to larger markets over time, as Facebook and Amazon did starting with colleges and books respectively.
This document provides an overview of an event hosted by Fung Global Retail & Technology. It includes sections on the Fung Group, Fung Global Retail & Technology, the macro retail landscape, 24 disruptors impacting retail, and the agenda. The agenda covers topics like the influence of millennials, e-commerce disruption in various retail sectors, trends like subscription services and the sharing economy, and how certain retailers are driving growth through innovation.
This document outlines an agenda for a presentation by Fung Global Retail & Technology. It provides an overview of the Fung Group and Fung Global Retail & Technology, as well as the macro retail landscape and 24 disruptors currently impacting retail. The agenda includes sections on the Fung Group businesses, Fung Global Retail & Technology's areas of expertise, their research process and resources, and a discussion of macro trends and 24 retail disruptors.
This document summarizes a presentation given by Deborah Weinswig of Fung Global Retail & Technology. It discusses macroeconomic trends in the US and Europe, highlighting continued growth in the US and strong performance of some European retailers. It also profiles the fastest growing retailers in the US, Europe and Asia from 2005 to 2014. Finally, it outlines 17 retail disruptors, such as the influence of millennials, the sharing and subscription economies, mobile commerce and influencer marketing.
The visitor safety and support plan outlines an integrated approach between industry members, safety and security agencies, and stakeholders to ensure visitor safety in Cape Town. It includes both proactive and reactive programs. The proactive program focuses on awareness through distributed collateral and training frontline staff. The reactive 4-step safety plan outlines how to help guests who experience an incident by reporting it, activating visitor support from Cape Town Tourism, referring media inquiries to them, and monitoring case progress. Cape Town Tourism's Band-Aid program provides medical, accommodation, necessities and other support to visitors but excludes financial assistance or compensation.
Season readiness - Networking session 21 November 2013Cape Town Tourism
1) The document outlines a visitor safety and support plan presented at a networking function in Cape Town.
2) It describes both proactive and reactive measures to ensure visitor safety during high season, including awareness campaigns, training, and an integrated approach between different agencies.
3) The reactive program involves a 4-step plan where accommodations report incidents and access support services through Cape Town Tourism, including medical, counseling, and practical assistance through the "Band-Aid" program.
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Similar to Industry Networking Feedback Session May 2014
Taking the Lead: A Best Practices Analysis of Race Expo MarketingJessica Mattson
This document summarizes a senior project analyzing best practices for marketing at race expos. It begins with an abstract stating that the purpose is to examine Fluid Sports Nutrition's marketing practices for business-to-customer expos. The introduction provides background on how expos are an effective marketing tool that emphasize face-to-face interactions. A literature review covers definitions of exhibitions and expos, successful marketing strategies including pre-show, at-show and post-show, and the sports nutrition niche market. The methods describe how data was collected through a question and answer guide. Results show pre-show and post-show strategies need personalization, while at-show engagement is most effective. The discussion concludes strategic planning is needed
The document discusses the Boston Consulting Group (BCG) matrix, which is a tool used to analyze a company's product portfolio. It classifies products into four categories - stars, cash cows, question marks, and dogs - based on their market growth and relative market share. The document provides examples of products that may fall into each category and instructs the reader to analyze their own company's portfolio and identify which of their products/services are stars, cash cows, question marks, or dogs. It emphasizes using the BCG matrix to prioritize products and make decisions about resource allocation and marketing efforts.
This document discusses product strategies for international marketing. It defines a product as both tangible and intangible elements that create a "bundle of utilities." New product development involves generating ideas, screening, analyzing feasibility, developing the product, test marketing, and commercialization. Market segmentation involves dividing the market into distinct groups based on factors like geography, demographics, or behaviors. Product positioning aims to occupy an appealing space in consumers' minds in relation to competitors. For products entering new foreign markets, adoption depends on the relative advantage, compatibility, ability to try, observability, complexity, and price of the product.
Gumroad founder Sahil Lavingia discusses how underestimating the size of the creator market early on limited Gumroad's growth, as there were fewer creators than expected who each generated less revenue than anticipated; this highlights the importance of thoroughly analyzing market size upfront to understand constraints and opportunities. While Gumroad has since grown to a $100M valuation, Sahil notes the market is often the biggest determinant of company growth, so founders should spend time sizing their market to avoid surprises.
This document provides an overview of Mind the Bridge's Boot Camp 11 event. It discusses Italy's current economic challenges and startup ecosystem. It then outlines Mind the Bridge's initiatives to connect Italian talent with opportunities in Silicon Valley, including its business plan competition, bootcamp training, venture camp pitching event, startup gym incubator, and startup school. The goal is to help build a new generation of Italian entrepreneurs and connect them with mentors and investors internationally.
The Indian watch industry was previously dominated by public sector organizations but saw increased competition after liberalization. Titan Industries emerged as a leading manufacturer, launching the youth-focused Fastrack brand in 1998. Fastrack was initially linked to Titan but was later re-launched with an independent identity to appeal to younger consumers. It has since grown significantly and expanded its product range, targeting trends and affordability. Through innovative designs and marketing, Fastrack has established itself as the top brand for young Indians seeking fashionable watches.
Sign & POP World is your one-stop business guide by understanding and staying in pace with the transition of the global signage market. The magazine assures you to bring in reliable and comprehensive information in the form of industry news, events and exhibitions, to keep you abreast with the latest developments – be it technology, products, or concepts of signage being incorporated in the promotional world. Besides, there is also an informative trade directory to meet your business needs.
Know More: http://signandpop.com
The document provides information on the retail sector in India and the footwear brand Bata Toughees. It notes that the retail sector accounts for almost 10% of India's GDP and is growing at a CAGR of 5.3%. Bata Toughees is one of the leading footwear brands in India with a 42% market share. It provides a SWOT analysis and discusses Bata's marketing mix, organizational structure, and key financial ratios.
The document provides an overview of the product discovery sector, including key metrics on funding, notable companies, markets, and recent news. It summarizes funding trends in the sector with data on median deal sizes, newly funded companies, company funding distributions, and top investors. Recent news highlights Pinterest's upcoming IPO and continued funding of companies in personalized recommendation and beauty subscription markets.
The document discusses product-market fit and how achieving it is essential for startup success and survival. It provides several definitions of product-market fit, including that it is when customers are buying a product as fast as a company can sell it. The document emphasizes that the number one reason startups fail is due to a lack of product-market fit and inability to get customers. It recommends startups measure retention rates to determine if they have achieved product-market fit and provides examples of retention rates for companies that have and have not achieved product-market fit. The document stresses the importance of starting with small, targeted markets and iterating based on customer feedback to improve the product.
The document provides direction and tasks for creating a fashion film commissioned by Jaggy Nettle to be promoted on Dazed Digital. It includes researching Jaggy Nettle, creating a storyboard, budget, schedule and positioning statement. It discusses target audiences of fashion films and considerations for the commissioned film such as model casting, styling, narrative and music. Jason Lee will brief on the current market and collection. The final outputs are a research book and fashion film uploaded to YouTube and DVD by March 29th.
The document discusses a marketing presentation for the Cape Town tourism industry. It outlines issues facing the industry, including declining market share and job losses since the global financial crisis. A proposed intervention plan aims to resolve these issues by changing Cape Town's marketing mix, promoting it as an ideal short break destination, and building sustainable demand from core international markets through various initiatives. Feedback on the plan is sought from attendees.
The document discusses the importance of achieving product-market fit for startups. It describes how the author's startup went through multiple pivots before finding product-market fit and success. Some key points:
- Startups often fail because they do not achieve product-market fit, meaning customers are not buying their product.
- The author's startup went through years of building products customers did not want before finding an email-based virtual assistant service that customers were willing to pay for.
- Achieving product-market fit allows startups to raise more funding and grow more rapidly through spending on customer acquisition.
- Markets should be estimated in terms of total addressable market (TAM), serviceable
This document provides an overview of the Indian retail industry and a project on marketing strategies and consumer satisfaction at Big Bazaar. It discusses the growth of the organized retail sector in India from 3% to an estimated 10% by 2011. Big Bazaar is highlighted as one of the major retailers that has expanded organized retailing in India along with companies like Reliance and Future Group. The project covers Big Bazaar's marketing mix, innovations, loyalty programs as well as consumer satisfaction surveys conducted at an Avanti Mall location in Kolkata. It includes an index, introduction on the Indian retail industry, company profile of Big Bazaar, literature review, research methodology and plans to analyze data on marketing strategies and consumer satisfaction.
The document provides an overview of key databases and resources for conducting market research on industries and companies. It discusses the "research triangle" framework involving country/demographic resources, company resources, and industry resources. Several databases are highlighted including MarketLine, GMID, Business Source Premier, and Factiva. Step-by-step instructions are provided on searching each database to find relevant industry data, company profiles, news articles, and demographic statistics for Singapore related to the chocolate confectionery market.
1. The document discusses the mystery shopping industry landscape in China, noting both opportunities and challenges. It provides an overview of the Chinese consumer market and economy. 2. Common challenges for mystery shopping companies in China include cultural differences, bureaucracy, staff retention, and a lack of standardized industry data. Competition is also increasing as barriers to entry are low. 3. To overcome challenges, the document recommends strategies for hiring local staff, developing partnerships, tailoring services to different client and industry needs, and educating both clients and employees.
The three secrets to startup success are:
1. Achieving product-market fit by ensuring customers are actively buying your product. This prevents startups from dying due to lack of market.
2. Convincing investors you have potential for huge growth by estimating a large total addressable market, sizable serviceable market, and realistic obtainable market in the short term.
3. Picking an initial small target market that has strong pain, then progressively expanding to larger markets over time, as Facebook and Amazon did starting with colleges and books respectively.
This document provides an overview of an event hosted by Fung Global Retail & Technology. It includes sections on the Fung Group, Fung Global Retail & Technology, the macro retail landscape, 24 disruptors impacting retail, and the agenda. The agenda covers topics like the influence of millennials, e-commerce disruption in various retail sectors, trends like subscription services and the sharing economy, and how certain retailers are driving growth through innovation.
This document outlines an agenda for a presentation by Fung Global Retail & Technology. It provides an overview of the Fung Group and Fung Global Retail & Technology, as well as the macro retail landscape and 24 disruptors currently impacting retail. The agenda includes sections on the Fung Group businesses, Fung Global Retail & Technology's areas of expertise, their research process and resources, and a discussion of macro trends and 24 retail disruptors.
This document summarizes a presentation given by Deborah Weinswig of Fung Global Retail & Technology. It discusses macroeconomic trends in the US and Europe, highlighting continued growth in the US and strong performance of some European retailers. It also profiles the fastest growing retailers in the US, Europe and Asia from 2005 to 2014. Finally, it outlines 17 retail disruptors, such as the influence of millennials, the sharing and subscription economies, mobile commerce and influencer marketing.
Similar to Industry Networking Feedback Session May 2014 (20)
The visitor safety and support plan outlines an integrated approach between industry members, safety and security agencies, and stakeholders to ensure visitor safety in Cape Town. It includes both proactive and reactive programs. The proactive program focuses on awareness through distributed collateral and training frontline staff. The reactive 4-step safety plan outlines how to help guests who experience an incident by reporting it, activating visitor support from Cape Town Tourism, referring media inquiries to them, and monitoring case progress. Cape Town Tourism's Band-Aid program provides medical, accommodation, necessities and other support to visitors but excludes financial assistance or compensation.
Season readiness - Networking session 21 November 2013Cape Town Tourism
1) The document outlines a visitor safety and support plan presented at a networking function in Cape Town.
2) It describes both proactive and reactive measures to ensure visitor safety during high season, including awareness campaigns, training, and an integrated approach between different agencies.
3) The reactive program involves a 4-step plan where accommodations report incidents and access support services through Cape Town Tourism, including medical, counseling, and practical assistance through the "Band-Aid" program.
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Introducing measures to minimise risk to public safety Support domestic and international tourists
Operations focused on attractions during summer holiday season
Integrated approach to Festive Season
Ensuring proactive measures through visible policing
Open House Cape Town will be the first iteration of the Open House event in South Africa, coinciding with Cape Town's designation as World Design Capital 2014. The Open House concept involves showcasing outstanding architecture and spaces for free to engage the public with the built environment of their city. Open House Cape Town will follow the worldwide model and involve 50 buildings and spaces open for free, along with lectures, tours, and events led by architects and urban enthusiasts to educate the public. The goal is to highlight innovation and excellence in architecture, sustainability, heritage, community, and more through an inclusive and accessible event.
This document discusses Cape Town's design guide and focuses on tourism assets, creativity, connecting the city through design, and providing access to the rich cultural story of Cape Town. The design guide aims to showcase Cape Town's attractions, creative spirit, and use design to bring the city together while sharing its culture.
Cape Town Design, NPC is led by CEO Alayne Reesberg and aims to transform Cape Town into a sustainable, productive African city through design. It will identify, nurture and promote design projects that improve lives and bridge divides. The organization is hosting the 2014 World Design Capital program in Cape Town, which will include events, projects and activities throughout the year showcasing local design. Some highlighted projects include the Philippi Innovation Hub, Zamani Archeological Sites, and the Reblocking of Mtshini Wam Informal Settlement. The impact on tourism is expected to be positive by establishing Cape Town as a design center of excellence over time.
This document promotes turning homes into permanent arts spaces like galleries, dance studios, and laboratories as part of an annual arts experience in 2013. It provides contact information including a website and social media handles for Maboneng Arts to subscribe or find more information.
District SIX by Bonita Bennett - (Director - District 6 Museum) Cape Town Tourism
The document outlines a proposal from the District Six Museum for new methodologies to memorialize and engage with the site of District Six in Cape Town, South Africa through art, design, and community participation. The proposal includes developing interpretive markers and trails, mobile applications, audio guides, and products to enhance engagement with the scarred landscape. It would draw on the Museum's expertise in memorialization, community engagement, and interdisciplinary approaches to research and design. The goal is to preserve the memory of District Six for new generations.
1) The document outlines the program for the JAMMS 2013 Conversations on Design event held on August 21, 2013 in Cape Town.
2) The event featured presentations from local design organizations and included talks on the Cape Town Design Guide, the Maboneng Township Arts Experience, Open House Cape Town, and District Six Heritage Tours.
3) There was also discussion of Cape Town's efforts to promote design as part of its designation as the World Design Capital for 2014, including features in the city's visitor guide and an online toolkit.
The document discusses Cape Town's digital marketing strategy to promote tourism. It highlights using social media platforms like Facebook and Twitter to connect with fans and followers. Key metrics show the strategy was successful, with campaigns reaching over 1 million people and generating an impressive 21:1 return on investment. User engagement from citizens and positive feedback from bloggers showed it to be an exemplary digital outreach effort.
This document provides an overview of Cape Town, South Africa as a tourism destination. It highlights that Cape Town receives over 1.25 million international and 1.75 million domestic visitors annually and has received several awards and accolades recognizing it as a top city and travel destination. It also summarizes key reasons for selling Cape Town including affordable luxury experiences, design/culture, responsible tourism, gourmet food, shopping, nightlife and golf. The document further outlines Cape Town's transportation infrastructure, safety, top events, trade and visitor services available through Cape Town Tourism.
Technology & the Digital Journey GTBC Presentation by Velma Corcoran - August...Cape Town Tourism
Social Media has forever changed the way users share their travel journey. The digital user has moved on from post-trip viewings of hours of shaky video footage in their living room, to instant sharing of quality content from the moment their journey begins. From the obligatory Instagrammed plane tickets at the boarding gate, to real-time updates across Facebook, Twitter, Vine, blogs and more.
Friends, family and online communities are going along for the journey and holiday dreams are being formed in the minds of countless online followers.
The document discusses strategies for South African Tourism to capitalize on the successful hosting of the 2010 FIFA World Cup to grow business tourism in South Africa. It analyzes lessons learned from the World Cup, including the need for coordinated national marketing and improved infrastructure. A key strategy is establishing a National Conventions and Events Bureau to attract more international conferences and events year-round. This will help address issues like seasonality and leverage the momentum from hosting mega-events to grow business tourism in a sustainable way.
Calvyn Gilfellan, CEO of Cape Town Routes Unlimited, provided feedback on leveraging tourism opportunities in the Western Cape following the 2010 FIFA World Cup. Key points included: driving an events strategy to attract visitors year-round and showcase local talent; developing air access from important source markets; promoting winter offerings through international campaigns; employing niche marketing strategies; and leveraging the World Cup brand awareness to convert interest into increased visitor numbers through aggressive promotions and exploiting new media. The presentation concluded with a call to action for the tourism industry to work together on a major marketing campaign.
Our excursions in tahiti offer stunning lagoon tours, vibrant marine life encounters, and cultural experiences. We ensure unforgettable adventures amidst breathtaking landscapes and serene waters. For more information, mail us at tracey@uniquetahiti.com.
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island hopping in Hawaii. This magical place offers a number of experiences, as each island has its own charm. Do you love adventure? Then, hike through volcanoes or kayak along an amazing coastline. If you want relaxation, then Hawaii is perfect because it has the most amazing beaches. In this blog, I will help you make an itinerary for your Hawaii Island Hopping. Every island offers something special. The Big Island offers some of the most perfect volcanoes as well as stargazing. Maui will pamper you with beaches and luxury. Kauai has some of the most lush rainforests with dramatic cliffs, and Oahu can offer a taste of city life and historical significance.
How To Change Your Name On American Airlines Aadvantage.pptxedqour001namechange
American Airlines permits passengers to change/correct names on their AAdvantage account. Also, you can request a name change both online via a web portal and offline over the phone. For further information on how to change your name on American Airlines Advantage, get in touch with the airline’s customer service. Also, you can reach out to a consolidation desk at +1-866-738-0741 for quick assistance.
What Challenges Await Beginners in SnowshoeingSnowshoe Tahoe
Discover the exhilarating world of snowshoeing through our presentation, highlighting the challenges faced by beginners. From physical exertion to technical finesse and braving harsh winter conditions, each step in the snow brings new obstacles and unforgettable adventures. Embrace the challenge and conquer the winter wonderland with confidence!
Golden Gate Bridge: Magnificent Architecture in San Francisco | CIO Women Mag...CIOWomenMagazine
The famous suspension bridge connects the city of San Francisco to Marin County in California. Golden Gate Bridge carries both U.S. Route 101 and California State Route 1 across the strait and is about one mile wide. In this article, we will explore the history and significance that have shaped the iconic monument it is known as today.
You can easily change/correct a name on your flight ticket under the American Airlines name change policy. The airline provides multiple online and offline modes to place a name change request. To learn more about how to change a name on American Airlines ticket, you can directly approach the airline’s customer support. Moreover, you can connect with a flight expert at +1-866-738-0741 for quick assistance.
Ibiza, situated in the Balearic Islands, stands out as a destination that encompasses everything: stunning landscapes, hidden gems to explore, a vibrant social scene, rich cultural life, and exceptional gastronomy. Opting for ‘Ibiza Rent A Boat’ to experience an unforgettable vacation on the White Island is certainly worthwhile, prompting a deeper exploration of the unique and fascinating aspects of Ibiza.
Discovering Egypt A Step-by-Step Guide to Planning Your Trip.pptImperial Egypt
Travelling to Egypt is like stepping into a time capsule where the past and present coexist, offering a unique blend of history, culture, and stunning landscapes.
See more: https://imperialegypt.com/tour-packages/
What Outdoor Adventures Await Young Adults in Montreal's Surrounding NatureSpade & Palacio Tours
Experience Montreal's vibrant culture and thrilling outdoor adventures. From hiking scenic trails at Mont-Saint-Bruno to kayaking the Saint Lawrence River, there's something for every adventurous young adult. Explore street art, camp under the stars, and immerse yourself in nature's beauty just beyond the city's bustling streets.
Prepare for cold weather rafting with proper gear: layering for warmth, insulated headgear, gloves, waterproof footwear, and essential accessories like sunglasses and sunscreen. Prioritize safety with a life jacket and maintain gear for optimal performance. Stay warm, dry, and ready for adventure on the rapids!
Explore Architectural Wonders and Vibrant Culture With Naples ToursNaples Tours
Discover the historical gems and vivid culture of Naples with our guided tours. From the vivid narrow streets of Spaccanapoli to the ancient ruins of Pompeii, the city offers a mixed bag of adventurous experiences. Book your tickets today https://www.naples.tours/ and experience the best of Naples!
18. 1. Start with
insights on the
market
2. Match
“product” to
market needs
– specific
collateral
3. Feedback
on market
insights
A NEW APPROACH TO TRADE & ROAD SHOWS
19.
20. 1. Start with
insights on the
market
2. Match
“product” to
market needs
– specific
collateral
3. Feedback
on market
insights
A NEW APPROACH TO TRADE & ROAD SHOWS
21.
22. 1. Start with
insights on the
market
2. Match
“product” to
market needs
– specific
collateral
3. Feedback
on market
insights
A NEW APPROACH TO TRADE & ROAD SHOWS
23.
24. Counter seasonality
Speak to our domestic & regional
audience (Namibia & Mozambique)
Highlight the affordability of Cape
Town > Packaging, member offers
Counter negative perceptions that
there is nothing to do in Cape Town in
Winter
Market is new to travel so focus on “Short
City Breaks”
37. June ‘14 May ‘15Jan ‘15
SAT China
Roadshow
(June)
Brazil
(Sept)
CTT AGM
(Oct)
WTM
London
(Nov)
ITB Berlin
(Mar)
WTM
Africa
(April)
INDABA
(May)
SAT India
Roadshow
(Jan)
NYT Travel
Show
(Mar)
WE ARE
AFRICA
(May)
55. Do you know why you network?
Relationship
management
Rainmaking
Finding
suppliers
Strategic
stakeholders
Access to
Private information
Social
acumen
Collaboration/
Connectivity
Job security
New learning/
Personal Growth
Opening up
new directions
Influence
Business
development
Access to
diverse skills
Team building
Personal Brand
Positioning/Visibility
Social
capital
Intelligence
gathering