MKTG103 Marketing Research Aug 2010
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The document provides an overview of key databases and resources for conducting market research on industries and companies. It discusses the "research triangle" framework involving country/demographic resources, company resources, and industry resources. Several databases are highlighted including MarketLine, GMID, Business Source Premier, and Factiva. Step-by-step instructions are provided on searching each database to find relevant industry data, company profiles, news articles, and demographic statistics for Singapore related to the chocolate confectionery market.
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16Research in MarketingStudent’s Name
1
6
Research in Marketing
Student’s Name
Institution Affiliation
Course Title
Professor’s Name
Date
Introduction
Marketing research is an essential concept for any company, and actually, each company must have a department exclusively for market research purposes. Through marketing research, JC PENNY Company will be able to know what customers want, how successful the company is, and identify problems and opportunities in the market so that they can refine their marketing strategies. In this research paper, we are going to analyze and interpret the primary and secondary data collected. We will also look at the research findings and provide a summary, and lastly, we will make recommendations for JC PENNY Company and other companies in the same industry.
Data Analysis and Interpretation
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Data interpretation helped to bring some sense into numerical data collected, analyzed, and presented. I interpreted qualitative data by giving codes to all the results and reviewing the themes to make sure they fit the data collected and getting familiar with primary and secondary data collected. For quantitative data, I used pie charts and bar graphs.
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Student’s Name
Institution Affiliation
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Professor’s Name
Date
Introduction
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Data Analysis and Interpretation
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Data interpretation helped to bring some sense into numerical data collected, analyzed, and presented. I interpreted qualitative data by giving codes to all the results and reviewing the themes to make sure they fit the data collected and getting familiar with primary and secondary data collected. For quantitative data, I used pie charts and bar graphs.
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Use digital marketing at different stages in the B2B customer lifecycle from awareness and early need recognition through to developing business with customers
Integrate digital marketing into existing B2B marketing processes, and how to integrate offline with online to achieve marketing objectives.
Leverage digital marketing and applications to generate and nurture leads, how to create content and how social media can be applied to support B2B business objectives.
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Align B2B digital marketing strategy with business and sales objectives
Identify business customer insights through B2B digital technologies
Find and target B2B customers
Touchpoint mapping across the B2B buyer journey
B2B digital advertising targeting and retargeting
The role of B2B Search Engine Marketing
How to use social media to support B2B business objectives
Learn how to use digital channels for B2B lead generation and nurturing
How to measure digital marketing effectiveness
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Daniël Heerkens is a Dutch entrepreneur and award winning marketer who has been featured on the BBC. He has always been interested in Sustainable Products and Digital Innovation. With previous experience working for FMCG Multinationals (Danone & Royal FrieslandCampina) in The Netherlands, Malaysia and Singapore, he is co-founder & Regional Managing Director at 2Stallions where we works with Fortune 500 companies like AXA, Beko, Ping An, Bosch, CNN, Stanley Black & Decker, Sonos, InterContinental Hotels & Red Bull just to name a few. He volunteers as Marketing & Communications head and Board member at the ADB-DutchCham in Singapore. A permanent resident of Singapore, he has worked and lived in more than 6 countries. He most recently finished a 1500km drive through Iran to explore this unknown country.
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This document provides an overview of key steps for data-driven demand generation. It discusses (1) understanding goals and defining metrics, (2) creating a solid data foundation through governance and profiling customers, (3) prioritizing and tracking touchpoints, (4) integrating systems to get a unified view of customers, (5) testing and learning through optimization, and (6) visualizing data to communicate results and impact. The overall message is on using data to improve marketing performance and better quantify the value of programs.
Sales Intelligence Market.pdf
The global sales intelligence market generated revenue of US$ 1.9 billion in 2020 and is expected to reach US$ 3.1 billion by 2025 with a CAGR of 10.5% in the forecast period. The sales intelligence market report offers a comprehensive market analysis of the different segments and regions that lets readers make crucial business-related decisions with a wealth of information enclosed in this report. The research report offers both qualitative and quantitative information on the global sales intelligence market. In qualitative terms, the sales intelligence market report provides insights into numerous factors, such as market determinants, value chain analysis, emerging trends, growth opportunity analysis, porters five-force model analysis and macro-economic factors, segment analysis, regional analysis at a granular level. Similarly, in quantitative terms, the report provides historical and forecast market numbers of sales intelligence in various segments such as by component, deployment Model, enterprise size, industry at global, regional, and country-level. In addition, the report provides a detailed analysis of the market vendors and their product offerings. The report also covers details of the competitive market environment and includes information on the capabilities and competencies of market vendors.
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MKTG103 Marketing Research Aug 2010
- 3. Research Triangle Country and Demographic Resources Company Resources Industry Resources ? Where can you locate information for the 3 categories of the Triangle?
- 4. Research Triangle Country and Demographic Resources Company Resources Industry Resources Associations Contacts Data Industry Classifications News Research/Analyst Reports Scholarly Publications Trade Publications Business Research Triangle developed by Ruth Pagell
- 10. Authentication
- 11. Question 1a
- 12. Q1a: Finding an Industry
- 13. Q1a: Refining by Geography: Singapore
- 14. Q1a: Refining by Country
- 15. Q1a: Finding the Industry Profile Report
- 16. Q1a: Definition of Market
- 17. Q1b: Five Forces Analysis
- 18. Q1c: Refine Industry to Food
- 19. Q1c: Further Refine Industry to Confectionery
- 20. Q1c: Revenue of Companies
- 23. Q1e:Distribution of Third-party Brands
- 24. Q1f: Competitors
- 28. Logging In
- 29. GMID Homepage
- 30. Question 2a: Expand Menu Category
- 31. Q2a: Expand Menu Category
- 32. Q2a: Expand Menu Category: Adding a Country
- 33. Q2a: Statistics on Market Size
- 34. Q2a: Statistics on Market Size
- 37. Q2c: Selecting Countries to Compare
- 38. Q2c: Countries in Local Currency
- 39. Q2c: Comparing Y-O-Y Growth
- 41. Q2d: Chocolate Confectionery – Singapore Report
- 42. Q2d: Chocolate with Toys
- 43. Q2e: Locate Sector Data
- 48. Click on Help (?) for Improved Searching
- 49. Help (?) Screen Options
- 50. Q3a: Possible Search Syntax
- 52. Q3b: Subject Terms Provided by Business Source Premier
- 53. Q3b: Results List from Subject Search
- 55. Factiva
- 58. Q4b: Recent Articles Type “Singapore” in “Find a Region” field and then click on “Singapore” when it appears; “Run Search”
- 59. Q4a: Articles on Petra Foods Ltd
- 67. Q5b: Disposable Income Actual
- 68. Q5c: Disposable Income Per Capita
- 69. View Definitions for More Detail
- 71. Q5d: 19 Year Olds - Population Estimates
- 72. Q5d: 19 Year Olds - Population Estimates
- 73. Q5d: 19 Year Olds - Population Estimates for Singapore TIP To quickly view all Asia Pacific countries: Right mouse click on “Asia Pacific” and “Expand to view” “All levels” Or Type “Singapore” in “Find Geography” field
- 74. Q5d: 19 Year Olds - Population Estimates for Singapore
- 75. Q5d: 19 Year Olds - Population Estimates for Singapore
- 76. Q5d: 19 Year Olds - Population Estimates for Singapore Expand “Growth” and select “Year-on-year growth %” And Expand “Change Time Series” to select “By year”. Choose 2009, 2010, 2011 and 2012
- 77. Q5e: 19 Year Olds - Population Forcasted Increase
- 79. Summary of Key Databases for Company/Industry Information