The document summarizes a presentation given by Mike Sparling, Dean of Seneca Business School, about creating mutual return on investment between industry and higher education. It provides details about Seneca Business School such as its large student population and course offerings. It discusses signs of change in education and the new Seneca Business School. It also outlines Seneca College's leadership in applied research through industry partnerships. The Centre for Big Data and Business Analysis focuses on pedagogy and applied research projects related to data analytics, social media, and measuring technology impacts.

1. Industry & Higher Education
Creating Mutual Return On Investment
ASUG Ontario Chapter Meeting
Wednesday, February 26, 2014
Mike Sparling
Dean, Seneca Faculty of Business

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4. Seneca Business School
 10,000 full time students
 Largest in Ontario, one of the largest in Canada
 600 full and part time faculty
 Experts in their fields
 64 full time programs
 The most pathways and opportunities in the Ontario
system
 1,600 courses in business / semester
 Multiple campuses, many formats
 Cross-disciplinary & experiential learning
 The head, the heart & the hands!
 An accomplished alumni and connected
faculty
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7. SIGNS OF CHANGE…
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8. THE NEW SENECA BUSINESS SCHOOL
VIDEO
http://bit.ly/1dG3u2z
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10. SENECA COLLEGE
A LEADER IN APPLIED RESEARCH
 Applied research projects align industry partners with
student / faculty potential
 Seneca awarded one of Canada’s first Industrial Research
Chairs
 Major federal grants for research in aviation and open
source technology; Seneca has received more funding from
the Natural Sciences and Engineering Research Council of
Canada (NSERC) than any other college in Ontario
 Specialization in partnership-based commercialization
projects with small- and medium-sized businesses
 In 2012-13:
 Over $2.3 million in agency grant funding
 Over $790,000 in private sector support for applied
research
 Over 69 Faculty Involved
 Over 220 Students Involved
 Over 164 companies served
 Over 68 applied research project completed
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11. FACULTY OF BUSINESS
CENTRE FOR BIG DATA & BUSINESS ANALYSIS
Pedagogy & Curriculum
 Business Intelligence & Analytics
 Big Data, data-based decision making and insight-based
strategy formulation
 Data / measurement driven marketing (enterprise
marketing management)
 Entrepreneurial cloud-based business models
 Knowledge management & collaborative organizations
(social collaboration)
Applied Research
 Measuring and responding to social media
engagement, sentiment and interaction
 Measuring and defining the customer value proposition
within complex data systems
 Measuring economic impact of technology investment
 Entrepreneurial models for the use of disruptive
technology
 Distance collaboration within organization models (HR)
 Simulation and measurement in learning systems
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13. Mike Sparling
Dean, Seneca Business School
(aka Seneca Faculty of Business)
(416) 491-5050 ext. 26975
mike.sparling@senecacollege.ca
@Mike_Sparling
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