Jean-Antoine Moreau
Industrial Strategy
© Jean-Antoine Moreau
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2
© Jean-Antoine Moreau
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Contact Webmobile MOOC
« However beautiful the strategy, you should
occasionally look at the results. »
Winston Churchill
3
© Jean-Antoine Moreau
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Industrial Strategy
goal
societal
economic
policy
scientific
industrial
technology
4
© Jean-Antoine Moreau
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Industrial Strategy
• Pragmatic
• Realistic
• Measurable
5
© Jean-Antoine Moreau
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Industrial Strategy
• Research
• Innovation
• Attractiveness
6
© Jean-Antoine Moreau
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Industrial Strategy
• National ecosystem
• Local ecosystem
• International Paradism
7
© Jean-Antoine Moreau
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Industrial Strategy
• Quick investment return
8
© Jean-Antoine Moreau
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Industrial Strategy
• Innovative financing mechanism
9
© Jean-Antoine Moreau
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Industrial Strategy
Indicators
Evaluation
10
© Jean-Antoine Moreau
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Industrial Strategy
• Agriculture
• Alimentary
• Energy
• Transport
• Mechanical
• Electronic
• Chemistry
• Biology
• Medical
• Information Technology
• Electric
• Media
11
© Jean-Antoine Moreau
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Managing my copyright ADAGP.
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Industrial Strategy
• Human Resource strategy
• Social stragegy
12
© Jean-Antoine Moreau
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Industrial Strategy
• Training Strategy
• Higher education Strategy
13
© Jean-Antoine Moreau
copying and reproduction prohibited
Managing my copyright ADAGP.
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Industrial Strategy
competitiveness creativity
relocation of supply
relocation of specific knowledge
14
© Jean-Antoine Moreau
copying and reproduction prohibited
Managing my copyright ADAGP.
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Industrial Strategy
• The fight against counterfeiting
15
© Jean-Antoine Moreau
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Industrial Strategy
Foster cooperation between large groups
and small businesses
Move from subcontracting to co-contracting
(cooperation large groups and small
businesses, by delegation)
16
© Jean-Antoine Moreau
copying and reproduction prohibited
Managing my copyright ADAGP.
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Industrial Strategy
• The industrial fabrics is valuable.
– It provides jobs.
– It provides products and services to export.
17
© Jean-Antoine Moreau
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Industrial Strategy
• development of the industrial fabric
18
© Jean-Antoine Moreau
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Industrial Strategy
objective of national richess production capacity
jobs
19
© Jean-Antoine Moreau
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Industrial Strategy
• Strategic elements
• Tactics elements
20
© Jean-Antoine Moreau
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Industrial Strategy
Leadership
•tech sector
•operating sector
•Innovation sector
21
© Jean-Antoine Moreau
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Industrial Strategy
• Investment
• Saving, private investment
• State
• Region, area
22
© Jean-Antoine Moreau
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Industrial Strategy
• intellectual property protection
• industrial property protection
23
© Jean-Antoine Moreau
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Industrial Strategy
• What to do ?
• How to do ?
• Which does ?
24
© Jean-Antoine Moreau
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Industrial Strategy
• Implement on the whole value chain
25
© Jean-Antoine Moreau
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Industrial Strategy
• Cooperation
• Coordination
• Promotion
• Communication
26
© Jean-Antoine Moreau
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Industrial Strategy
• Model of national and regional economic development
27
© Jean-Antoine Moreau
copying and reproduction prohibited
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Industrial Strategy
• Networking of business functions
28
© Jean-Antoine Moreau
copying and reproduction prohibited
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Industrial Strategy
• Turn to exportation
– Promoting its industry
– Promoting its capability to do
– Promoting its efficiency
– Promoting its knowledge
29
© Jean-Antoine Moreau
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Industrial Strategy
• Turn to exportation
– Promoting its industry
– Promoting its capability to do
– Promoting its efficiency
– Promoting its knowledge
new competitiveness
30
© Jean-Antoine Moreau
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Managing my copyright ADAGP.
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Industrial Strategy
• Consolidate production systems
• Territorialize strategic activities
• Strengthen productivity
• Develop an effective innovation system
31
© Jean-Antoine Moreau
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Managing my copyright ADAGP.
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Industrial Strategy
• New corporate governance model
• Promotion of human capacity
• Political commercial
• Policy of long-term investment
32
© Jean-Antoine Moreau
copying and reproduction prohibited
Managing my copyright ADAGP.
Contact Webmobile MOOC
Industrial Strategy
• Coupling the services and the industries
33
© Jean-Antoine Moreau
copying and reproduction prohibited
Managing my copyright ADAGP.
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Industrial Strategy
• Informational revolution
• Technological revolution
34
© Jean-Antoine Moreau
copying and reproduction prohibited
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Industrial Strategy
• Informational revolution
• Technological revolution
innovation
35
© Jean-Antoine Moreau
copying and reproduction prohibited
Managing my copyright ADAGP.
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Industrial Strategy
• Strategy of creating the value chain
36
© Jean-Antoine Moreau
copying and reproduction prohibited
Managing my copyright ADAGP.
Contact Webmobile MOOC
Industrial Strategy
• Roles of shareholders
• Social relations
• Professional training
• Support from governments and the state.
37
© Jean-Antoine Moreau
copying and reproduction prohibited
Managing my copyright ADAGP.
Contact Webmobile MOOC
Industrial Strategy
industrial model
38
© Jean-Antoine Moreau
copying and reproduction prohibited
Managing my copyright ADAGP.
Contact Webmobile MOOC
Industrial Strategy
• any relocation of production needs to help
target the profits and resources towards the
consolidation of the national industrial base
39
© Jean-Antoine Moreau
copying and reproduction prohibited
Managing my copyright ADAGP.
Contact Webmobile MOOC
Industrial Strategy
• meet domestic demand, to better meet
international demand.
40
© Jean-Antoine Moreau
copying and reproduction prohibited
Managing my copyright ADAGP.
Contact Webmobile MOOC
Industrial Strategy
• a strong link between:
– Training
– Employment
– Production
41
© Jean-Antoine Moreau
copying and reproduction prohibited
Managing my copyright ADAGP.
Contact Webmobile MOOC
Industrial Strategy
• re-articulate social and economic
• transformation of industrial life cycles
• management of professional transitions
• promotion of human capacity
42
© Jean-Antoine Moreau
copying and reproduction prohibited
Managing my copyright ADAGP.
Contact Webmobile MOOC
Industrial Strategy
Business promotion
43
© Jean-Antoine Moreau
copying and reproduction prohibited
Managing my copyright ADAGP.
Contact Webmobile MOOC
Industrial Strategy
Promotion the knowledge of employees
44
© Jean-Antoine Moreau
copying and reproduction prohibited
Managing my copyright ADAGP.
Contact Webmobile MOOC
Industrial Strategy
• encouraging the large industrial groups to
retain partnerships upstream / downstream
sustainably.
45
© Jean-Antoine Moreau
copying and reproduction prohibited
Managing my copyright ADAGP.
Contact Webmobile MOOC
Industrial Strategy
• create an effective relationship between the
infrastructure and :
– the local
– regional
– inter-regional
46
© Jean-Antoine Moreau
copying and reproduction prohibited
Managing my copyright ADAGP.
Contact Webmobile MOOC
Industrial Strategy
• adaptation of national capitalism
47
© Jean-Antoine Moreau
copying and reproduction prohibited
Managing my copyright ADAGP.
Contact Webmobile MOOC
Industrial Strategy
• focus on the development
48
© Jean-Antoine Moreau
copying and reproduction prohibited
Managing my copyright ADAGP.
Contact Webmobile MOOC
Industrial Strategy
• Competition policy should not be a substitute for
industrial policy
49
© Jean-Antoine Moreau
copying and reproduction prohibited
Managing my copyright ADAGP.
Contact Webmobile MOOC
Industrial Strategy
Competitiveness - prices
salary + social care / productivity Input prices / cost of capital
Competitiveness - Innovation
50
© Jean-Antoine Moreau
copying and reproduction prohibited
Managing my copyright ADAGP.
Contact Webmobile MOOC
Industrial Strategy
industrial policy
commercial strategy
enhancement of technological capital
51
© Jean-Antoine Moreau
copying and reproduction prohibited
Managing my copyright ADAGP.
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Industrial Strategy
financing of the economy
52
© Jean-Antoine Moreau
copying and reproduction prohibited
Managing my copyright ADAGP.
Contact Webmobile MOOC
Industrial Strategy
• Funding
• Accounting model
• Market organizational structures
• Incentive savings strategy
53
© Jean-Antoine Moreau
copying and reproduction prohibited
Managing my copyright ADAGP.
Contact Webmobile MOOC
Industrial Strategy
• multi level strategy
• multi channel strategy
54
© Jean-Antoine Moreau
copying and reproduction prohibited
Managing my copyright ADAGP.
Contact Webmobile MOOC
Industrial Strategy
• principle of governance mergers – concentrations
• principle of valuation of intangible technological capital
55
© Jean-Antoine Moreau
copying and reproduction prohibited
Managing my copyright ADAGP.
Contact Webmobile MOOC
Industrial Strategy
• Promoting skills and articulation between training and employment
• Anticipating restructuring and industrial redeployment
56
© Jean-Antoine Moreau
copying and reproduction prohibited
Managing my copyright ADAGP.
Contact Webmobile MOOC
Industrial Strategy
• Mastering Distribution Products / Services
• Controlling the supply of strategic resources
57
© Jean-Antoine Moreau
copying and reproduction prohibited
Managing my copyright ADAGP.
Contact Webmobile MOOC
Industrial Strategy
competitive potential
profitability
prospective analysis
innovation
quality
market
58
© Jean-Antoine Moreau
copying and reproduction prohibited
Managing my copyright ADAGP.
Contact Webmobile MOOC
Industrial Strategy
productivity
technology
funding
internal structure of firms
efficiency
59
© Jean-Antoine Moreau
copying and reproduction prohibited
Managing my copyright ADAGP.
Contact Webmobile MOOC
Industrial Strategy
• Human Resource Management
• Way of resolving conflicts in the company
• Membership of the employees to projects
60
© Jean-Antoine Moreau
copying and reproduction prohibited
Managing my copyright ADAGP.
Contact Webmobile MOOC
Industrial Strategy
Social Innovation Technical Innovation
61
© Jean-Antoine Moreau
copying and reproduction prohibited
Managing my copyright ADAGP.
Contact Webmobile MOOC
Industrial Strategy
• Combination:
– Industrial modernization policy
– Active employment policy
62
© Jean-Antoine Moreau
copying and reproduction prohibited
Managing my copyright ADAGP.
Contact Webmobile MOOC
Industrial Strategy
• Revitalizing the economy
• Economic recovery with high added value
63
© Jean-Antoine Moreau
copying and reproduction prohibited
Managing my copyright ADAGP.
Contact Webmobile MOOC
End of the part published online

Industrial Strategy Jean-Antoine Moreau

  • 1.
    Jean-Antoine Moreau Industrial Strategy ©Jean-Antoine Moreau copying and reproduction prohibited Managing my copyright ADAGP.
  • 2.
    2 © Jean-Antoine Moreau copyingand reproduction prohibited Managing my copyright ADAGP. Contact Webmobile MOOC « However beautiful the strategy, you should occasionally look at the results. » Winston Churchill
  • 3.
    3 © Jean-Antoine Moreau copyingand reproduction prohibited Managing my copyright ADAGP. Contact Webmobile MOOC Industrial Strategy goal societal economic policy scientific industrial technology
  • 4.
    4 © Jean-Antoine Moreau copyingand reproduction prohibited Managing my copyright ADAGP. Contact Webmobile MOOC Industrial Strategy • Pragmatic • Realistic • Measurable
  • 5.
    5 © Jean-Antoine Moreau copyingand reproduction prohibited Managing my copyright ADAGP. Contact Webmobile MOOC Industrial Strategy • Research • Innovation • Attractiveness
  • 6.
    6 © Jean-Antoine Moreau copyingand reproduction prohibited Managing my copyright ADAGP. Contact Webmobile MOOC Industrial Strategy • National ecosystem • Local ecosystem • International Paradism
  • 7.
    7 © Jean-Antoine Moreau copyingand reproduction prohibited Managing my copyright ADAGP. Contact Webmobile MOOC Industrial Strategy • Quick investment return
  • 8.
    8 © Jean-Antoine Moreau copyingand reproduction prohibited Managing my copyright ADAGP. Contact Webmobile MOOC Industrial Strategy • Innovative financing mechanism
  • 9.
    9 © Jean-Antoine Moreau copyingand reproduction prohibited Managing my copyright ADAGP. Contact Webmobile MOOC Industrial Strategy Indicators Evaluation
  • 10.
    10 © Jean-Antoine Moreau copyingand reproduction prohibited Managing my copyright ADAGP. Contact Webmobile MOOC Industrial Strategy • Agriculture • Alimentary • Energy • Transport • Mechanical • Electronic • Chemistry • Biology • Medical • Information Technology • Electric • Media
  • 11.
    11 © Jean-Antoine Moreau copyingand reproduction prohibited Managing my copyright ADAGP. Contact Webmobile MOOC Industrial Strategy • Human Resource strategy • Social stragegy
  • 12.
    12 © Jean-Antoine Moreau copyingand reproduction prohibited Managing my copyright ADAGP. Contact Webmobile MOOC Industrial Strategy • Training Strategy • Higher education Strategy
  • 13.
    13 © Jean-Antoine Moreau copyingand reproduction prohibited Managing my copyright ADAGP. Contact Webmobile MOOC Industrial Strategy competitiveness creativity relocation of supply relocation of specific knowledge
  • 14.
    14 © Jean-Antoine Moreau copyingand reproduction prohibited Managing my copyright ADAGP. Contact Webmobile MOOC Industrial Strategy • The fight against counterfeiting
  • 15.
    15 © Jean-Antoine Moreau copyingand reproduction prohibited Managing my copyright ADAGP. Contact Webmobile MOOC Industrial Strategy Foster cooperation between large groups and small businesses Move from subcontracting to co-contracting (cooperation large groups and small businesses, by delegation)
  • 16.
    16 © Jean-Antoine Moreau copyingand reproduction prohibited Managing my copyright ADAGP. Contact Webmobile MOOC Industrial Strategy • The industrial fabrics is valuable. – It provides jobs. – It provides products and services to export.
  • 17.
    17 © Jean-Antoine Moreau copyingand reproduction prohibited Managing my copyright ADAGP. Contact Webmobile MOOC Industrial Strategy • development of the industrial fabric
  • 18.
    18 © Jean-Antoine Moreau copyingand reproduction prohibited Managing my copyright ADAGP. Contact Webmobile MOOC Industrial Strategy objective of national richess production capacity jobs
  • 19.
    19 © Jean-Antoine Moreau copyingand reproduction prohibited Managing my copyright ADAGP. Contact Webmobile MOOC Industrial Strategy • Strategic elements • Tactics elements
  • 20.
    20 © Jean-Antoine Moreau copyingand reproduction prohibited Managing my copyright ADAGP. Contact Webmobile MOOC Industrial Strategy Leadership •tech sector •operating sector •Innovation sector
  • 21.
    21 © Jean-Antoine Moreau copyingand reproduction prohibited Managing my copyright ADAGP. Contact Webmobile MOOC Industrial Strategy • Investment • Saving, private investment • State • Region, area
  • 22.
    22 © Jean-Antoine Moreau copyingand reproduction prohibited Managing my copyright ADAGP. Contact Webmobile MOOC Industrial Strategy • intellectual property protection • industrial property protection
  • 23.
    23 © Jean-Antoine Moreau copyingand reproduction prohibited Managing my copyright ADAGP. Contact Webmobile MOOC Industrial Strategy • What to do ? • How to do ? • Which does ?
  • 24.
    24 © Jean-Antoine Moreau copyingand reproduction prohibited Managing my copyright ADAGP. Contact Webmobile MOOC Industrial Strategy • Implement on the whole value chain
  • 25.
    25 © Jean-Antoine Moreau copyingand reproduction prohibited Managing my copyright ADAGP. Contact Webmobile MOOC Industrial Strategy • Cooperation • Coordination • Promotion • Communication
  • 26.
    26 © Jean-Antoine Moreau copyingand reproduction prohibited Managing my copyright ADAGP. Contact Webmobile MOOC Industrial Strategy • Model of national and regional economic development
  • 27.
    27 © Jean-Antoine Moreau copyingand reproduction prohibited Managing my copyright ADAGP. Contact Webmobile MOOC Industrial Strategy • Networking of business functions
  • 28.
    28 © Jean-Antoine Moreau copyingand reproduction prohibited Managing my copyright ADAGP. Contact Webmobile MOOC Industrial Strategy • Turn to exportation – Promoting its industry – Promoting its capability to do – Promoting its efficiency – Promoting its knowledge
  • 29.
    29 © Jean-Antoine Moreau copyingand reproduction prohibited Managing my copyright ADAGP. Contact Webmobile MOOC Industrial Strategy • Turn to exportation – Promoting its industry – Promoting its capability to do – Promoting its efficiency – Promoting its knowledge new competitiveness
  • 30.
    30 © Jean-Antoine Moreau copyingand reproduction prohibited Managing my copyright ADAGP. Contact Webmobile MOOC Industrial Strategy • Consolidate production systems • Territorialize strategic activities • Strengthen productivity • Develop an effective innovation system
  • 31.
    31 © Jean-Antoine Moreau copyingand reproduction prohibited Managing my copyright ADAGP. Contact Webmobile MOOC Industrial Strategy • New corporate governance model • Promotion of human capacity • Political commercial • Policy of long-term investment
  • 32.
    32 © Jean-Antoine Moreau copyingand reproduction prohibited Managing my copyright ADAGP. Contact Webmobile MOOC Industrial Strategy • Coupling the services and the industries
  • 33.
    33 © Jean-Antoine Moreau copyingand reproduction prohibited Managing my copyright ADAGP. Contact Webmobile MOOC Industrial Strategy • Informational revolution • Technological revolution
  • 34.
    34 © Jean-Antoine Moreau copyingand reproduction prohibited Managing my copyright ADAGP. Contact Webmobile MOOC Industrial Strategy • Informational revolution • Technological revolution innovation
  • 35.
    35 © Jean-Antoine Moreau copyingand reproduction prohibited Managing my copyright ADAGP. Contact Webmobile MOOC Industrial Strategy • Strategy of creating the value chain
  • 36.
    36 © Jean-Antoine Moreau copyingand reproduction prohibited Managing my copyright ADAGP. Contact Webmobile MOOC Industrial Strategy • Roles of shareholders • Social relations • Professional training • Support from governments and the state.
  • 37.
    37 © Jean-Antoine Moreau copyingand reproduction prohibited Managing my copyright ADAGP. Contact Webmobile MOOC Industrial Strategy industrial model
  • 38.
    38 © Jean-Antoine Moreau copyingand reproduction prohibited Managing my copyright ADAGP. Contact Webmobile MOOC Industrial Strategy • any relocation of production needs to help target the profits and resources towards the consolidation of the national industrial base
  • 39.
    39 © Jean-Antoine Moreau copyingand reproduction prohibited Managing my copyright ADAGP. Contact Webmobile MOOC Industrial Strategy • meet domestic demand, to better meet international demand.
  • 40.
    40 © Jean-Antoine Moreau copyingand reproduction prohibited Managing my copyright ADAGP. Contact Webmobile MOOC Industrial Strategy • a strong link between: – Training – Employment – Production
  • 41.
    41 © Jean-Antoine Moreau copyingand reproduction prohibited Managing my copyright ADAGP. Contact Webmobile MOOC Industrial Strategy • re-articulate social and economic • transformation of industrial life cycles • management of professional transitions • promotion of human capacity
  • 42.
    42 © Jean-Antoine Moreau copyingand reproduction prohibited Managing my copyright ADAGP. Contact Webmobile MOOC Industrial Strategy Business promotion
  • 43.
    43 © Jean-Antoine Moreau copyingand reproduction prohibited Managing my copyright ADAGP. Contact Webmobile MOOC Industrial Strategy Promotion the knowledge of employees
  • 44.
    44 © Jean-Antoine Moreau copyingand reproduction prohibited Managing my copyright ADAGP. Contact Webmobile MOOC Industrial Strategy • encouraging the large industrial groups to retain partnerships upstream / downstream sustainably.
  • 45.
    45 © Jean-Antoine Moreau copyingand reproduction prohibited Managing my copyright ADAGP. Contact Webmobile MOOC Industrial Strategy • create an effective relationship between the infrastructure and : – the local – regional – inter-regional
  • 46.
    46 © Jean-Antoine Moreau copyingand reproduction prohibited Managing my copyright ADAGP. Contact Webmobile MOOC Industrial Strategy • adaptation of national capitalism
  • 47.
    47 © Jean-Antoine Moreau copyingand reproduction prohibited Managing my copyright ADAGP. Contact Webmobile MOOC Industrial Strategy • focus on the development
  • 48.
    48 © Jean-Antoine Moreau copyingand reproduction prohibited Managing my copyright ADAGP. Contact Webmobile MOOC Industrial Strategy • Competition policy should not be a substitute for industrial policy
  • 49.
    49 © Jean-Antoine Moreau copyingand reproduction prohibited Managing my copyright ADAGP. Contact Webmobile MOOC Industrial Strategy Competitiveness - prices salary + social care / productivity Input prices / cost of capital Competitiveness - Innovation
  • 50.
    50 © Jean-Antoine Moreau copyingand reproduction prohibited Managing my copyright ADAGP. Contact Webmobile MOOC Industrial Strategy industrial policy commercial strategy enhancement of technological capital
  • 51.
    51 © Jean-Antoine Moreau copyingand reproduction prohibited Managing my copyright ADAGP. Contact Webmobile MOOC Industrial Strategy financing of the economy
  • 52.
    52 © Jean-Antoine Moreau copyingand reproduction prohibited Managing my copyright ADAGP. Contact Webmobile MOOC Industrial Strategy • Funding • Accounting model • Market organizational structures • Incentive savings strategy
  • 53.
    53 © Jean-Antoine Moreau copyingand reproduction prohibited Managing my copyright ADAGP. Contact Webmobile MOOC Industrial Strategy • multi level strategy • multi channel strategy
  • 54.
    54 © Jean-Antoine Moreau copyingand reproduction prohibited Managing my copyright ADAGP. Contact Webmobile MOOC Industrial Strategy • principle of governance mergers – concentrations • principle of valuation of intangible technological capital
  • 55.
    55 © Jean-Antoine Moreau copyingand reproduction prohibited Managing my copyright ADAGP. Contact Webmobile MOOC Industrial Strategy • Promoting skills and articulation between training and employment • Anticipating restructuring and industrial redeployment
  • 56.
    56 © Jean-Antoine Moreau copyingand reproduction prohibited Managing my copyright ADAGP. Contact Webmobile MOOC Industrial Strategy • Mastering Distribution Products / Services • Controlling the supply of strategic resources
  • 57.
    57 © Jean-Antoine Moreau copyingand reproduction prohibited Managing my copyright ADAGP. Contact Webmobile MOOC Industrial Strategy competitive potential profitability prospective analysis innovation quality market
  • 58.
    58 © Jean-Antoine Moreau copyingand reproduction prohibited Managing my copyright ADAGP. Contact Webmobile MOOC Industrial Strategy productivity technology funding internal structure of firms efficiency
  • 59.
    59 © Jean-Antoine Moreau copyingand reproduction prohibited Managing my copyright ADAGP. Contact Webmobile MOOC Industrial Strategy • Human Resource Management • Way of resolving conflicts in the company • Membership of the employees to projects
  • 60.
    60 © Jean-Antoine Moreau copyingand reproduction prohibited Managing my copyright ADAGP. Contact Webmobile MOOC Industrial Strategy Social Innovation Technical Innovation
  • 61.
    61 © Jean-Antoine Moreau copyingand reproduction prohibited Managing my copyright ADAGP. Contact Webmobile MOOC Industrial Strategy • Combination: – Industrial modernization policy – Active employment policy
  • 62.
    62 © Jean-Antoine Moreau copyingand reproduction prohibited Managing my copyright ADAGP. Contact Webmobile MOOC Industrial Strategy • Revitalizing the economy • Economic recovery with high added value
  • 63.
    63 © Jean-Antoine Moreau copyingand reproduction prohibited Managing my copyright ADAGP. Contact Webmobile MOOC End of the part published online