Economic Strategy Jean-Antoine Moreau

Jean-Antoine Moreau
Economic Strategy
© Jean-Antoine Moreau
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“I contend that for a nation to try to tax itself into
prosperity is like a man standing in a bucket and
trying to lift himself up by the handle.”
Winston S. Churchill

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Economic StrategyEconomic Strategy
• Why?
• What objectives?
• What context?
• Who?
• How?

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• Economic development

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• Identification of priority action areas
• Propose an economic project
• Having an operational action plan

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Economic development
Economic attractiveness

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Ambition
Desire to succeed

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Economic Sector
Action
Operational Areas

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Evaluation indicators

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economic goals
development models

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Strategy for Higher Education

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• economic challenge
• industrial challenges
• social challenges
• health challenges
industrial renewal
performances

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educate
performances
communication
networking
coordination
observation
reporting

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approach
method

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• Study the existing
• Economic and social analysis of the existing
• Ecosystem Analysis
• Diagnostic
• Define issues
• Choice of strategic axes
• Hierarchical division of choice
• Development actions
• Prioritization of actions
• Development of the evaluation method
• Scoping missions
• Framing projects

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analysis
évaluation
results
steering
implementation
strategy
diagnosis

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• questioning:
– what economic ambitions?
– what economic vision?
– what economic activities?
– what business model?
– what accompanying measures?
– what territorial configuration?
– what image marketing?
– what communication?

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• Accommodate and implement new business
• To inspire companies to locate

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build a quality image

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changes in the types of businesses

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human resource strategy training strategy
Higher Education

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activities to strengthen new segments

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• Define strategic axes
• Action plan
• Results
• Performances

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• Service satisfaction level
• Number of contracts
• Number of successful projects
• Improve the added value
• Number and promoting action typology
• Functional organization
• Training followed
• Jobs created
• Evolution of the territory
• Mobility
• Flexibility
• Indices satifaction

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human ressources
technology
dashboard
s
t
r
a
t
e
g
y
s
t
r
u
c
t
u
r
e
indicators

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• Requalification areas of activity
• Expansion of business areas
• Creation of activity areas

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Business Strategy

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national strategy
international strategy

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financial strategy
social strategy
industrial strategy

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• internal market
• export

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• appropriate taxation

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Risk related to cybercrime
security policy

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 Energy strategy

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Land management
Infrastructure

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• paradigm shift

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• smart materials
• nanotechnology
• big data
• data science
• artificial intelligence
• robotics
• genetic engineering

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social cohesion
economic growth

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green economy
creative economy
collaborative economy

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dynamism
motivation

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opening
diversity
skills

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• Promote sectoral excellence

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• enhancement and promotion of entrepreneurship

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• the quality of higher education
• the ecosystem dynamics
• protection of Industrial Property
• the quality of dual training
• the price level
• administrative procedures

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• complementarity and social innovation

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activity area
areas of expertise

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• financial strategy in line

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framing conditions
economic sector
cluster
strategic axis

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tax impact
offshoring

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• To define:
– a new business model
– a new cooperation model
– a new public policy model
– a new development model
– a new production model

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• Economic strategy is the strategy of all
activities related to production, distribution,
consumption of wealth in a community,
region or state.
• All economic and social actors are involved.

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• Create a favorable environment to a free
economy, responsible, diverse and
inclusive.

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• economic and social actors should have a
long-term vision and actions consistent

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• Methodology
– SWOT matrix (Strengths, Weaknesses,
Opportunities, Threats)
– Crossing information sources
– Identification of strategic objectives

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resource stocks
institutions
buildings shops
services
infrastructure
raw materials
energy
information skills
products
waste
information
skills

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• Changing capacity
• Resilience capacity

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evaluation
efficiency qualityperformance

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• Plan for Innovation

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• Improve technology transfer conditions

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• Support, help, entrepreneurship

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• Mobilization of all economic and social
actors in the value chain.

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• Creation strategy clusters

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• Public Policy is facilitator.

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• Ecosystem developments Strategy

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• Integrate international development strategy

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• Regional integration
• Interregional cooperation
• co-learning vectors
• vector attractiveness

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• Mutations
– techniques
– economiques
– sociales
– Societales
• Expansion des marchés
• Stimuler l'économie

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• enhance local added value
• increase the added value of jobs
• increase the added value of employability

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• flow of ideas
• outstanding innovations
development of innovative partnerships

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Economic intelligenceEconomic intelligence

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Economic intelligenceEconomic intelligence
Business Strategy

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Information ManagementInformation Management
Business Intelligence SystemBusiness Intelligence System
Information ManagementInformation Management

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• Competitive Intelligence System
– International
– National
– Regional
– Local

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Protection of the competitive heritageProtection of the competitive heritage

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Method for the trainingMethod for the training useuse

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• Economic intelligence:
– tactical
– strategic

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• Business intelligence impacts:
– The individuals
– Technologies
– The strategy
– Knowledge

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• economic strategy
– scientific monitoring
– knowledge process

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Economic intelligence
Activities
Results

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• Economic intelligence
– What are the intentions?
– What factors will influence the decision?
– Where is the interest?
– What is the psychological profile of the
decision maker?
– What negotiation mode?
– What are the capacities of economic agents?

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• How to develop an effective
communication for the business intelligence
involving all economic and social actors?

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Economic Intelligence
Competitiveness Criterion

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the first material of the post-industrial society

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Defense of national interests

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– Global and local approach to global market
– Commercial penetration adapted to the
economic environment and lifestyle
– Long-term strategy to control information flow
– Integrated prospective approach
– Communication stategy

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– How to position against the competition?
– How to keep control of the technological
heritage?
– How to optimize the information resources?
– How to mobilize the company's staff on
competitiveness?

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adapted method lobbying

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build a network of knowledge acquisition

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proactive companies adapatation

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end of the part published online

Economic Strategy Jean-Antoine Moreau

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