Industrial development is driving economic prosperity in the Winter Haven-Lakeland area, where there is a strong 0.99 correlation between growth in industrial inventory and wages. Over 2.5 million square feet of new industrial space is slated for development in the next two years, which should support continued wage growth. The area has seen significant economic expansion over the last 20 years, with total GDP growing 37.7%, population up 50.2%, and industrial sector jobs increasing 18%. Amazon's new $100 million air cargo facility alone will create 800-1000 jobs starting in July 2020.