Rents in an Orlando suburban submarket have increased by about 10% in the last year due primarily to the delivery of a new development called The Edison at Primera Phase I, with Phase II currently under construction. The Phase II development will add over 100,000 square feet of new space, representing 25.3% of current direct availability in the submarket. Asking rents for the new development are about 35% higher than other properties in the market, pushing the weighted average rent around 8.8% higher overall compared to without the new building. Existing properties have also seen rent growth on their own in addition to the impact of the new construction.