STRATEGIES OF 4Ps At INDUSIND BANK

1. 1
ASBM INSTITUTE OF PROFESSIONAL STUDIES
A Project Report on:
Strategies of 4 P’s
AT
INDUSINDBank ,Barbil
(submitted in partial fulfillment of Bachelor in Business Administration under UTKAL
University)
CORPORATE GUIDE FACULY GUIDE
MR.SOUBHAGYA PANIGRAHI ASS.PROF.SHRADDHA
BRANCH MANAGER (B. M DHAL
ASBM,BHUBANESWAR
SUBMITTED BY:
TUSHAR MOHANTY
UNIV R.N.-56317UT14067
YEAR-( 2014-2017)

2. 2
ASBM INSTITUTE OF PROFESSIONAL STUDIES
A
Project Report on:
Strategies of 4 P’s
AT
IndusInd Bank ,Barbil
(submitted in partial fulfillment of Bachelor in Business Administration under UTKAL
University)
CORPORATE GUIDE FACULY GUIDE
MR.SOUBHAGYA PANIGRAHI ASS.PROF.SHRADDHA
BRANCH MANAGER (B. M) DHAL
ASBM,BHUBANESWAR
SUBMITTED BY:
TUSHAR MOHANTY
UNIV R.N.-56317UT14067
YEAR-( 2014-2017)

3. 3
CERTIFICATE FROM CORPORATE GUIDE

4. 4
CERTIFICATE FROM FACULTY GUIDE
This is to certify that the project work entitled ‘Strategies of 4P’s’ is a bonafidework carried out
by Tushar Mohanty, a candidate of the BBA ASBM Institute of Professional Studies under my
guidance and direction.
Date: Signature of the facultyguide
Faculty Name: Assis. Prof. Shradda
Dhal

5. 5
DECLARATION
I do hereby declare that the project report entitled “Strategies of 4P’s Product, Price,
Promotion, Place” for the award of Bachelor of Business Administration has been done
under the guidance of Mr. SaubhagyaPanigrahi Head Branch Manager of INDUSIND
BANK BARBIL . The information furnished here is true and authentic to the best of the
knowledge and belief. It contains no material previously published a presented to any
University /institution for the award of any degree diploma a program . The information
used in the research report has been collected from authentic and relevant sources. It is
assumed that the report and all the information furnished here shall be purely used to
Academic Purposely.
DATE: TUSHAR MOHANTY
5thSEMESTER

6. 6
ACKNOWLEDGEMENT
I TAKE THIS OPPORTUNITY TO EXPRESS MY DEEP SENSE OF GRATITUDE
THANKS AND REGARDS TOWARDS ALL OF THOSE WHO DIRECTLY OR
INDIRECTLY HELPED ME IN SUCCESSFULL COMPLETION OF THIS PROJECT.
I PRESENT MY SINCERE THANKS TO MR. SAUBHAGYA
PANIGRAHI (BRANCH MANAGER) WHO ALLOWED ME TO TAKE TRAINING AT
INDUSIND BANK.
I WOULD ALSO LIKE TO THANK INDUSIND BANK STAFF FOR THEIR
WONDERFULL SUPPORT AND INSPIRABLE GUIDING.
I AM GRATEFULL TO ALL FACULTY MEMBERS OF ASBM INSTITUTE OF
PROFESSIONAL STUDIES AND MY FRIENDS WHO HAVE HELPED MEIN
SUCCESSFUL COMPLETION OF THIS PROJECT.
LAST BUT NOT THE LEAST I AM INDEBITED TO MY PARENTS WHO
PROVIDED ME THEIR TIME, SUPPORT AND INSPIRATION NEEDED TO
PREPARE THIS REPORT.
DATE-
PLACE-
SIGNATURE-

7. 7
CONTENTS
CHAPTERS TITLE PAGE NO.
1.
INTRODUCTION
&
REVIEW OF LITERATURE
2. RESEARCH
METHODOLOGY
3.
DATA ANALYSIS
&
INTERPRETATION
4.
CONCLUSION
&
RECOMMENDATION

8. 8
EXECUTIVE SUMMARY
INDUSIND BANK LIMITED is a MUMBAI based Indian new generation
bank,established in 1994.The bank offers commercial,transactional and electronic banking
products and services.INDUSIND BANK was inaugurated in April 1994by then Union
Finance Minister Dr. Manmohan Singh.Indusind Bank is the first among the new-
generation private banks in India.
The bank started its operations with a capital of Rs 1 billion among which Rs.600
million was donated by the Indian Residents and Rs 400 million was raised by Non
Resident Indians. The bank has specialized in retail banking services and continuously
upgrades its support systems by introducing newer technologies. It is also working on
expanding its network of branches all across the country along with meeting the global
benchmark. According to the bank its, name is derived from the rich and vivid Indus
Valley Civilization.
Indusind BANK has 800 branches and 1500 ATMs as of APRIL 2016.It also has a
representative office in London and another in Dubai.Mumbai has the maximum number
of bank branches followed by New Delhi and Chennai.The bank has also Proposed to
double the branches count to 1200 by March 2017.

9. 9
COMPANY PROFILE
TYPE: SCHEDULED BANK
TRADED AS: NSE: INDUSIND BANK
INDUSTRY: BANKING AND FINANCIAL SERVICES
FOUNDEDED: APRIL 1994 MUMBAI MAHARASTRA INDIA
FOUNDER: SRICHAND P.HINDUJA
HEADQUARTERS: TOWER 1, ONE INDIABULLS CENTER, 841
SENAPATI BAPT MARG, LOWER PAREL,
MUMBAI
KEY PEOPLE: ROMESH SOBTI (C E O)
REVENUE: Rs 82.5 BILLION (US$1.2 BILLION)
(2014)
TOTAL ASSETS: US $ 15.7 BILLION (2015)
OWNER: HINDUJA GROUP
WEBSITE: INDUSIND.COM
SLOGAN: APNE CHAHA HUMNE KYA

10. 10
CHAPTER-1
MARKETING MIX

11. 11
Introduction
Marketing your business is about how you position it to satisfyyour market’s needs. There are
four critical elements in marketing your products and business. They are the 4P’s of marketing.
1. Product. The right product to satisfy the needs ofyour target customer.
2. Price. The right product offered at the right price.
3. Place. The right product at the right price availablein the right place to be bought by
customers.
4. Promotion. Informing potential customers of the availability of the product, its price and its
place.Each of the four P’s is a variable you control in creating the marketing mix that will attract
customers to your business.Your marketing mix should be something you pay careful attention to
because the success of your business depends on it. As a business manager, you determine how
to use these variables to achieve your profit potential. This publication introduces the four P’s of
marketing and includes worksheets that will help you determine the most effective marketing
mix for your business.

12. 12
PRODUCT MIX
“Product” refers to the goods and services you offer to yourcustomers. Apart from the physical
product itself, there are elements associated with your product that customers may be attracted
to, such as the way it is packaged. Other product attributes include quality, features, options,
services, warranties,and brand name. Thus, you might think of what you offer as a bundle of
goods and services. Your product’sappearance, function, and support make up what the
customeris actually buying. Successful managers pay close attention tothe needs their product
bundles address for customers.Your product bundle should meet the needs of a particular target
market. For example, a luxury product should create just the right image for “customers who
have everything,”while many basic products must be positioned for priceconsciousconsumers.
Other important aspects of product may include an appropriate product range, design, warranties,
or abrand name.Customer research is a key element in building an effectivemarketing mix. Your
knowledge of your target market andyour competitors will allow you to offer a product that
willappeal to customers and avoid costly mistakes.
1)Personal Banking-
1.1) Accounts–1)Indus exclusive saving Account-Designed with the top of the line privileges
and offers along with our best personnel to ensure that you experience a whole new level of
banking.
2) Indus select Saving Account-A premier banking program designed with an array of privileges
and lifestyle offers.
3) Indus Privilege Savings Account-A privilege account with a set of exclusive features that offer
more value for your money.
4) Indus Privilege Active-A savings account that rewards you, for doing transactions and being
active.
5) Indus Diva Savings Account-Maximum Benefits Accounts specially crafted for progressive
Woman of today.
6) Indus Senior Saving Account-A ideal account for the experienced and respected senior citizen.

13. 13
7) Indus 3 in 1 – A unique 3 in 1 proposition for e-trading in the Indian capital market.
8) Indus Young Saver-A balanced portfolio of savings and investment solution for your child.
9) Indus Classic Saving Account-Gives the flexibility to manage your funds between your
Savings Account and Fixed Deposits.
10) Indus Easy Savings Account-Gives you the maximum benefits with minimum requirement.
11) Indus Small Account-Gives you the maximum benefits at zero balance requirement.
2)Defence Accounts-
1.Indus Force Maxima-A Premium Salary Account for senior Army &Navy Personnel, specially
designed with a bouquet of handpicked value added service.
2. Indus Force- A salary account designed for our Indian Army and Personnel with a bouqet of
prestigious.
3)Corporate Salary Accounts-
1.Indus Comfort Exclusive-Convenient and simple, Indusind Salary Accounts brings to you
maximum benefits with minimum requirement.
2.Indus Comfort Select- Convenient and simple,Indusind Salary Accounts brings to you
maximum benefits with minimum requirement.
3. Indus Comfort Maxima- Convenient and simple,Indusind Salary Accounts
brings to you maximum benefits with minimum requirement.
4.Indus Comfort Premium- A Banking program that commits to making your requirements more
personal,convenient,more rewarding and giving you more of what you prefer.
5.Indus Comfort Regular- Our Products and Services are Customized to help ensure that you
have the best possible banking experience.
4)Deposit-
1.Fixed Deposit-Fixed Deposit can be opened by individual,HUFs,Sole Proprietorships,
Partnership Firms,Ltd Companies Guardian on behalf of minors ,societies,clubs,Trusts and

14. 14
Associations.
Features&Benefits
You have worked hard to earn your money.Now let your money work hard to earn for you, with
Indusind Bank Fixed Deposits.The benefits of fixing your deposits with Indusind Bank Flexible
range of tenures to suit your investment plans Choice of various Fixed Deposit schemes Interest
Payable by credit to your Savings/Current account Competitive interest rate
2.Sweep in/out Deposit- Ensures your money with complete safety ,easy liquidity to meet your
urgent needs at zero cost
3.Flexi Recurring Deposit-Guarantees higher return on your recurring deposit along with the
flexibility of varying monthly installments.
4.Regular Recurring Deposit-Encourage your regular savings,where in you can invest a fixed
amount every month for a fixed period.
5.Senior Citizen Scheme-Offers low interest rates on deposits for people who have completed
60 years of age.
6.Young Saver Deposit- Inculcates savings habit among children with high return on their
savings.

15. 15
PRICE MIX
“Price” refers to how much you charge for your product or service. Determining you product’s
price can be tricky and absolutely have the lowest price around. So they begin their business by
creating an impression of bargain pricing. However, this may be a signal of low quality and not
part of the image you want to portray. Your pricing approach should reflect the appropriate
positioning of your product in the market and result in a price that covers your cost per item and
includes a profit margin. The result should neither be greedy nor timid. The former will price you
out of the market; pricing too low will make it impossible to grow. As a manager, you can follow
a number of alternative pricing strategies. In the next column are eight common pricing
strategies. Some price decisions may involve complex calculation methods, while others are
intuitive judgments. Your selection of a pricing strategy should be based on your product,
customer demand, the competitive environment, and the other products you will offer.
• Cost-plus: Adds a standard percentage of profit above the cost of producing a product.
Accurately assessing fixed and variable costs is an important part of this pricing method.
• Value-based: Based on the buyer’s perception of value (rather than on your costs). The buyer’s
perception depends on all aspects of the product, including non-price factors such as quality,
health fullness, and prestige.
• Competitive: Based on prices charged by competing firms for competing products. This
pricing structure isrelatively simple to follow because you maintain your price relative to your
competitors’ prices. In somecases, you can directly observe your competitors’
prices and respond to any price changes. In othercases, customers will select vendors based on
bids submitted simultaneously. In those cases, gatheringinformation will be more difficult.
• Going-rate: A price charged that is the common ongoing-rate in the marketplace. Going-rate
pricing is common in markets where most firms have little or
• Skimming: Involves the introduction of a product at decreased as the market becomes
saturated.
• Discount: Based on a reduction in the advertised price. A coupon is an example of a
discounted price.
• Loss-leader: Based on selling at a price lower than the cost of production to attract customers
to the storeto buy other products.

16. 16
• Psychological: Based on a price that looks better,for example, $4.99 per pound instead of
$5.00 per pound.After you decide on your pricing strategy, the amount of money you will
actually receive may be complicated by otherpricing aspects that will decrease (or increase) the
actualamount of money you receive. You will also have to decidehow to determine:
• Payment period: Length of time before payment isreceived.
• Allowance: Price reductions given when a retailer agrees to undertake some promotional
activity foryou, such as maintaining an in-store display.
• Seasonal allowances: Reductions given when an order is placed during seasons that typically
have lowsales volumes to entice customers to buy during slow times.
• Bundling of products/services:Offering an array of products together.
• Trade discounts (also called “functional discounts”): Payments to distribution channel
members for performing some function such aswarehousing and shelf stocking.
• Price flexibility: Ability of salesperson or reseller to modify price.
• Price differences among target customer groups:Pricing variance among target markets.
• Price differences among geographic area: Pricing variance among geographic regions.
• Volume discounts and wholesale pricing:Price reductions given for large purchases.
• Cash and early payment discounts: Policies tospeed payment and thereby provide liquidity.
• Credit terms: Policies that allow customers to payfor products at a later date.The methods
discussed here should be a base from which toconstruct your price. Your options will vary
depending on howyou choose to sell your product. For instance, if you make aproduct but don’t
sell it directly to the customer, then you willwant to know who sets the retail price and what
margin theywill require. Tracing the path of your product from production
to final purchase is a useful exercise to discover thisinformation. The research needed to
understand the pricingalong the distribution path will be more than worth the time it takes.
Whatever your price may be, ultimately it must cover your costs, contribute to your image by
communicating theperceived value of your product, counter the competition’s offer, and avoid
deadly price wars. Remember, price is the one “P” that generates revenue, while the other three
“P’s” incur costs. Effective pricing is important to the success of your business.

17. 17
PLACE MIX
“Place” refers to the distribution channels used to get your product to your customers. What your
product is will greatly small retail store or offer a service to your local community, then you are
at the end of the distribution chain, and so you will be supplying directly to the customer.
Businesses that create or assemble a product will have two options: selling directly to consumers
or selling to a vendor.
Direct Sales
As a producer, you must decide if supplying direct is appropriate for your product, whether it be
sales through retail, door to- door, mail order, e-commerce, on-site, or some other method . An
advantage of direct sales would be the contact you gain by meeting customers face to face. With
this contact you can easily detect market changes that occur and adapt to them. You also have
complete control over your product range, how it is sold, and at what price. Direct sales may be a
good place to start when the supply of your product is limited or seasonal. For example, direct
sales for many home-produced products can occur through home based sales, markets, and
stands. However, direct sales require that you have an effective retail interface with your
customers, which may be in person or electronic. If developing and maintaining this retail
interface is not of interest to you or you are not good at it, you should consider selling through an
intermediary.
ResellerSales (Sales Through an Intermediary)
Instead of selling directly to the consumer, you may decide tosell through an intermediary such
as a wholesaler or retailerwho will resell your product. Doing this may provide you with
a wider distribution than selling direct while decreasing the pressure of managing your own
distribution system. Additionally, you may also reduce the storage space necessary for
inventory. One of the most important reasons for selling through an intermediary is access to
customers. In many situations, wholesalers and retailers have customer connections
that would not be possible to obtain on your own. However, in selling to a reseller you may lose
contact with your end consumer. In some cases, you may also lose some of your company
identity. For example, your distributor may request that your product be sold under the reseller’s
brand name. One factor that may influence whether you can find an intermediary to handle your
product is production flow. Wholesalers want a steady year-round supply of product to

18. 18
distribute. If you can deliver a steady year-round supply that is of consistent quality, then selling
through an intermediary may be a good strategy for you.
Market Coverage
No matter whether you sell your product direct or through a reseller, you must decide what your
coverage will be in distributing your product. Will you pursue intensive, selective,
or exclusive coverage?
Intensive distribution is widespread placement in as many places as possible, often at low
prices. Large businesses often market on a nationwide level with this method.
Convenience products—ones that consumers buy regularly and spend little time shopping for,
like chewing gum—do better with intensive (widespread) distribution.
Selective distribution narrows distribution to a few businesses. Often, upscale products are sold
through retailers that only sell high-quality products. With this option, it may be easier to
establish relationships with customers. Products that people shop around for sell better with
selective distribution.
Exclusive distribution restricts distribution to a single reseller. You may become the sole
supplier to a reseller who, inturn, might sell only your product. You may be able to
promote your product as prestigious with this method, thoughyou might sacrifice sales volume.
Specialty products tend toperform better with exclusive distribution.
Other Place Decisions
Product characteristics and your sales volumes will dictatewhat inventories to maintain and how
best to transport yourproducts. Additionally, the logistics associated with acquiring
raw materials and ensuring that your final product is in theright place at the right time for the
right customers cancomprise a large percentage of your total costs and needs
careful monitoring.You may decide to have a combination of all the distribution methods.
Whatever you decide, choose the method which youbelieve will work best for you.

19. 19
PROMOTION MIX
“Promotion” refers to the advertising and selling part of marketing. It is how you let people
know what you’ve got for sale. The purpose of promotion is to get people to understand
what your product is, what they can use it for, and why they should want it. You want the
customers who are looking for a product to know that your product satisfies their needs.
To be effective, your promotional efforts should contain a clear message targeted to a specific
audience reached via an appropriate channel. Your target audience will be the people who use or
influence the purchase of your product. You should focus your market research efforts on
identifying these individuals. Your message must be consistent with your overall marketing
image, get your target audience’s attention, and elicit the response you desire, whether it is to
purchase your product or to form an opinion. The channel you select for your message will likely
involve use of a few key marketing channels. Promotion may involve advertising, public
relations, personal selling, and sales promotions. A key channel is advertising. Advertising
methods to promote your product or service include the following.
• Radio: Radio advertisements are relatively inexpensive ways to inform potential local
customers about your business. Mid-to-late week is generally the best time to run your radio ad.
• Television: Television allows access to regional or national audiences, but may be more
expensive than other options.
• Print: Direct mail and printed materials, including newspapers, consumer and trade magazines,
flyers, and a logo, allow you to explain what, when, where, and why people should buy from
you. You can send letters, fact sheets, contests, coupons, and brochures directly to new or old
customers on local, regional, or national levels.
• Electronic: Company Web sites provide useful information to interested consumers and
clients. Password-protected areas allow users to more intimately interact with you.
Advertisements allow broad promotion of your products. Direct e-mail contact is possible if you
have collected detailed customer information.
• Word of Mouth: Word of mouth depends on satisfied customers (or dissatisfied customers)
telling their acquaintances about the effectiveness of your products.
• Generic: Generic promotion occurs when no specific brand of product is promoted, but rather
a whole industry is advertised. For instance, generic advertising is commonly found for milk,

20. 20
beef, and pork. Public relations (PR) usually focuses on creating a favorable business image.
Important components of a good public relations program include being a good neighbor, being
involved in the community, and providing open house days. News stories, often initiated through
press releases, can be good sources of publicity. Personal selling focuses on the role of a
salesperson in your communication plans. Salespeople can tailor communication to customers
and are very important in building relationships. While personal selling is an important tool, it is
costly. So you should make efforts to target personal selling carefully. Sales promotions are
special offerings designed to encourage purchases. Promotions might include free samples,
coupons, contests, incentives, loyalty programs, prizes, and rebates. Other programs might focus
on educating customers through seminars or reaching them through trade shows. Your target
audience may be more receptive to one method than another. Additional sources of promotion
may be attending or participating in trade shows, setting up displays at public events, and
networking socially at civic and business organizations.

21. 21
Innovation has been always an exemplary in all spheres of an organization. Innovation
service has been identified as main drivers for companies to prosper grow and sustain at a high
profitability.
Many researchers have given their views on innovation in the services, in the perception of
ChanakyaJayawardhana and Paul Foley (2000) ; Innovation are discontinue innovation difficult
“only accessible to people with certain qualities”.(Scott M Davis and Kristan Moe(1997)have
framed eight steps that effectively take a company from customer driven needs and work
assessment to final commercialization.(Schumpeter.1934,p.228). Schumpeter recognized and felt
that Entrepreneur seek profit thought innovation transform the strategies, equilibrium into a
dynamic process of economics development. A vasthi& Sharma (2000-01) have analyzed in their
study that advances in technology are set to change the face of banking business.
Innovation has been buzzer word in terms of banking right from its inception. The attempt
towards innovation in India has been enormous, when compared with other countries emergence
and growth of their innovations, India still lags far behind in relivant field of innovations.
The banking industry has been on an unprecedented growth trend during the past decade in the
country. Banking Sector today is fastest and paced and is consistent in its throes of changes, with
new regulation, new process and new policies. Technology has played a very vital role in the
past in shaping the way things are today and will continue to do more than even before from
beginning just a support function. Banking sector got success because of its innovation strategies
,now a day’s banks are providing very innovative services, even they are seeking the
technologies which can help more to the customer.

22. 22
Indusind bank is the private sector bank. Being a private sector bank it has a good rapport in the
market, and even it is ranked Awarded Best Mid-size Bank and fastest Growing Mid-size Bank
Business World-PWC Best Bank Survey 2014, but it faces a vibrant environment in the market.
Indusind Bank provides very innovative and unique services to the customer. There are very
unique and innovative policies of the bank which is incredible.
Video Branch-This convenient and secure service is offered exclusively to all Indusind Bank
customers to connect with their Branch Manager, Relationship Manager or with centralized
video Branch Executive. This facility enables customers to enjoy all banking services which are
being offered by Indusind Bank and other facility such as Phone Banking to perform transactions
like opening a Fixed Deposit or Recurring Deposit, transferring funds through NEFT,RTGS
anywhere in the world.
Super saver pack-IndusindBank,constantly strive to provide customers with the best and latest in
financial services. The unique and first of its kind “combo”offering in the Indian Banking
industry has been custom designed for and is being exclusively offered to existing Indusind
Customers only. This pack offers customer the convenience and flexibility of covering multiple
financial needs through a single purchase decision in a simple and transparent manner. This
smart decision not only saves valuable time but also helps to avoid hassle of dealing with
multiple providers.
However what makes it a real winning combination is the fact that
customers finally decide what goes into the pack and the smart savings that accompany the pack
in the form vis-à-vis a standalone offering.What’s more, get peace of mind by choosing the
“Auto renewal”feature to continue enjoying these benefits year after year without having to
worry about remembering dates.
MY ACCOUNT MY NUMBER-It is a unique proposition which enhances the convenience and
flexibility that is available in the extensive range of products.Customers now have freedom to
choose the number of their choice for opening an account in bank.The chosen account number

23. 23
may be a specific pattern, a lucky number,favorite combination or just something simple to
remember.
Check on Cheque-This facility enables the customer’s to keep a record of all previous issued
cheques with the help of Check on Chequefacility.It enables customer’s access to copies of their
cheques on statements or through Indus Net –Internet Banking,so that customers won’t be able to
lose track of their cheques.
Denomination Selection- This facility enables the customer’s to “Get the freedom to choose
from a mix of 100,500&1000 rupee denomination from Indusind Bank ATMs.The Choice
Money ATM service enables the customer to choose the denomination(s)of Cash Withdrawl.A
gap in the customer offering was identified whereby a customer was unable to get the cash
withdrawl amount in the denomination of his choice.This service is available to both Indusind
Bank and Non Indusind Bank customers.
Cash-on-Mobile-Indus Mobile’s Cash on Mobile is an innovative feature that allows customers
to withdraw or send money by just using the receivers mobile number.The Customers initiate a
Cash on Mobile transaction from either select Indusind Bank ATMs or through the Indus Mobile
Application.The receiver of the funds can withdraw money from select Indusind Bank
ATMs.The receiver will get all the details required for withdrawl of the cash on his or her phone.
Quick Redeem-This facility enables a customer to get rewarded quickly.The bank’s constant
effort to add value to customer relationship and endeavor to do just that,the bank has introduced
the service of quick redeem.This helps the customer to Transact with Indusind Bank credit card
and request for quick redemption.The service offers customers to earn reward points in a
transaction and to redeem these earned points instantly.
Direct Connect-This facility enables a customer to Jump the queue. With Indusind Bank Direct
Connect service customers can directly speak to a bank executive directly without having to go
through an IVR(Interactive Voice Response).Hence no waiting or choosing of any options needs
to be done by customers.All a customer needs to do is to call phone banking from his registered
mobile number. This service is currently available for Exclusive Banking customers& Signature
credit card holders.

24. 24
There are very unique and innovative CSR policies of the bank which is incredible.
Green Champions Program- The goal of the Green Champion (GC) program is to involve the
employees and allow environmental awareness and action to spread into their lives and
communities.
Importance-Indusind Bank has been able to organize,GCs have been successfully organized to
community in order focus on e-waste collection drives,e-statement campaigns to reduce paper
consumption,promote energy conservation through the strategy of Kill Bill campaign,and spread
awareness about environmental sustainability,and a spate of Adopt-a-plant and tree plantation
programs and innovative waste management initiative have also been planned , executed and
monitored by GCs from across the Bank.
The program has also increased employee pride and commitment, giving the workforce a
compelling new way to connect with the company and customers.

25. 25
CHAPTER-2
RESEARCH METHODOLOGY

26. 26
The study is concerned with the banking industry in India.Post-Liberalization,Privatization and
globalization period has shown transformation in banking industry.Particularly,with the
introduction of IT in banking industry a lot of changes have taken place in public sector banks
but slowly whereas in new private sector banks and foreign banks working in India, these
changes have come at fast pace because these banks are fully computerized by birth . Many
public sector banks are managing transformation manually not through IT channels(due to some
internal and external constraints) but on other hand new private sector banks and foreign banks
managing whole process through e-channels .New Private Sector banks and foreign banks as
compared to public sector banks provide many new products and services

27. 27
CHAPTER-3
DATAANALYSIS
&
INTERPRETATION

28. 28
OVERVIEW
* Qualitative and quantitative
* Simple quantitative analysis
* Simple qualitative analysis
*Tools to support data analysis
* Theoretical framework: grounded theory,distributed cognition, activity
Theory
*Presenting the findings: rigorous notations,stories, summaries
Why Do we analyze Data
The purpose of analyzing data is to obtain usable and useful information. The analysis,
irrespective of whether the data is qualitative or quantitative,may :
* describe and summarize the data
* identify relationships between variables
* compare variables
* identify the difference between variables
*forecast outcomes
Scales of Measurement
Many people are confused about what type of analysis to use on a set of data and the relevant
forms of pictorial presentation or data display.The decision is based on the scale of measurement
of the data. These Scales are nominal,ordinal and numerical.
Nominal scale-
A nominal scale is where the data can be classified into a non- numerical or named
categories, and the order in which these categories can be written or asked is arbitrary.
Ordinal scale-
An ordinal scale is where;the data can be classified into non-numerical or named categories
an inherent order exists among the response categories.Ordinal scales are seen in questions

29. 29
thatcall for ratings of quality (For exampl,very good, good fair, poor, very poor) and agreement
(for example,Strongly agree, agree, disagree , Strongly disagree).
Numerical Scales-
It is where numbers represent the possible response categories there is a natural ranking of the
categories zero on the scale has meaning there is a quantifiable difference within categories and
between consecutive categories.
Organizing the data
*Organize all form /questionnaires in one place
* Check for completeness and accuracy.
*Remove those that are incomplete or do not make sense ;keep a record of your
decisions.
*Assign a unique identifier to each form/questionnaire.
Enter Your Data
* By hand
*By Computer
-Excel(spreadsheet) -count
- Microsoft Access (database management) -mean
-percent
-mode
-median
-range
-standard
deviation
-Variance
-ranking

30. 30
-Cross
tabulation
-Quantitative analysis;SPSS ( statistical software)
Interpreting the information
Numbers do not speak for themselves.
For example,what does it mean that 55 youth reported a change in behavior.
Or 25%of participants rated the program a 5 and 75 % rated it a 4.What do these numbers mean?
Interpretation is the process of attaching meaning of the data.

31. 31
CHAPTER-4
CONCLUSION
&
RECOMMENDATIONS

32. 32
After detail study of policies and strategies of IndusInd Bank, I would like to say that this bank is
providing very innovative services to its customers by all modes of innovation. But still
performance can be enhanced by means of customer satisfaction and also by handling customer’s
grievances in a more effective manner. This bank has mainly focused on the innovative side as
well as welfare side of the society. The CSR policy of the bank is really very innovative and is
very strategic in nature up to an extent. But it is observed that banks in India are moving towards
sustainability through innovative service operations and offerings. The sample considered here
for analysis has proved this point very clearly. That the rate of innovation adopted by banks has
enhanced. But IndusInd Bank has been considered to be more aggressive in nature by means of
innovation and but not in the case of positioning in terms of grievance redressed mechanisms
ahead of its means. So, bank needs to focus on more customer satisfaction. At last I, would like
to say that innovation can give the better success to the banking sector. But provided it must
showcase an exemplary performance in gaining customer satisfaction by all means, and it is the
only way of gaining success for a bank.
* From the analysis, it can be concluded that the customers are satisfied and reluctant to
take the services of IndusInd Bank.
* Presently IDB covering 300 geographical locations with more than 500 branches and
more than 1000 own ATM’s and tie ups with various banks.
* Within a very short period of time the achievement made by IndusIndBank is excellent.
* IndusInd Bank believes in providing good customer services to their customers as well as
innovative products like choose your account number which is a key factor for success in
future.

33. 33
BIBLIOGRAPHY
1.Agricultural Innovation and Commercialization Center.
2.Abrams, Rhonda (2000),successful Business Plan: Secrets and Strategies,(Palo Alto ;Running
‘R Media), xxix, Sec II p47-228.
3. www.agecon.purdue.edu/planner
4. www.agecon.purdue.edu/newventures

34. 34
ANNEXURE I
Questionnaire for the employee of the banks
1) Name :--------------------------------------------------
2) Gender : MALE FEMALE
3) Age :
Below 30 Above 30 and bbbelow 45 Above 45
4) Qualification :
Post Graduate Graduate 10th Below 10th
5) Name of the bank where currently working :------------------------------------------------------------
-----------------------------------------------------------------
6) Total years of service in banking organization :--------------------------
7) What was your first reaction when you heard about banks computerization?
Positive Negative
Can’t say
8) Rigorous training is required for the bank employee for
handling computerized transactions.
Strongly agree
Agree
No Option
Disagree II

35. 35
Strongly Disagree
9) Was the training provided by the bank to you enough to handle computerized transactions?
YES NO Can’t Say
10) In your opinion what are the employee problems due to computerization of the bank
(Please tick if you are agree with the statements given below):
1) Lack of thorough knowledge of technology
2) Lack of confidence in handling automated transactions
3) No direct interaction with the customer
4) Fear about the job security.
5) Any other :---------------------------------------------------------------------------------------------------
----------------------------------------------------
* * * Thank you very much for your help.*