SlideShare a Scribd company logo
Indoor-LBS Platform
for Intelligent Content Delivery
What is Indoorgo?
New precise, auto mapping, self compensation
algorithm for Indoor-LPS (Local Positioning System)
Proprietary Technology
• High-precision 3D indoor navigation
• Localization algorithms blend,
• Combining data from all available Smartphone sensors for
precise positioning (Wi-Fi, Accelerometer, Compass,
Barometer).
• Fast Auto-mapping
Company Status March 2013
• Established in 2011
• Investment raised 0.2M$ + 0.3M$ grants
• Small team – 6 members
• Working client app (Android) and server app Demos>>
• Test zone in Malls - algorithms debugging and testing
Legal structure - double leverage
Private capital and government grants leveraging for
Israeli and Russian Indoorgo
Israeli
Start-up
Russian
Start-up
SKOLKOVO
Russian
Investor
Cooperation and IPR Distribution Agreement
Investment
Support
Leverage
Israeli
Investor
Joint
R&D
Support
Leverage
Investment
MATIMOP
Indoorgo Board and Founders
Dr. Boaz
Ben-Moshe
Vitaly
Vishnepolsky
Boris Shehter
Sergej KortovAlexander Zinigrad Andrey Chelyapin
How positioning works?
• A set of algorithms combine data from multiple
sensors to calculate position on the floor plan,
based on the entry point
• Data collected by the users is stored in a central
location and subsequently used to improve
positioning of Indoorgo app users
• Accuracy of up to 3m achieved for the first visitor,
gradually improving to 1m
How deployment works?
WiFi check up
assessment of venue's WiFi coverage and density
Upload floor plans relative standard
orientation (North)
convert into mobile- friendly maps
Activate location
Add POI
Inform customers
let customers know about location-aware app
Current R&D status – Android Demo
• 3 meter average accuracy
• 95% of the time, accuracy below 10 meters
• 100% accuracy in floor recognition without barometric
sensor
• Good results on floor to floor jumping
Product Roadmap
across platforms
Android SDK:
Q4 2013
Windows
SDK: Q1 2014
iOS : Q2 2014
Joint R&D
Indoorgo
Israel
Indoorgo
Russia
2011 – 2012
Developed algorithms
and architecture of
Indoorgo platform.
IP portfolio perspective:
US (ultrasonic) and
WiFi coexistence for
navigation and position
detection
Beacon piggyback
usage for Ads
Different SLAM
methods for high
accuracy during indoor
navigation
2013 – 2014
WiFi and INS
algorithms
improvements -
select best algorithm
for sensors data
fusion
Client – server
platform for
navigation,
integration with 3d
party applications
2 PHD scientist - Indoorgo Is
working tightly with engineering
team in Indoorgo RU
2011 – 2012
Developed code for
Android navigation
platform,
Mobile sensors (WiFi,
INS) research
server part design
started
2013 – 2014
II phase WiFi
algorithm add code
II phase INS
algorithm add new
code
II phase mechanism
of sensors data fusion
II phase db structure
and server
development
Company IP
• 2 patents are in PCT stage and 4 additional in
provisioning stage
• Auto mapping (self-mapping) mechanism of location inside buildings
• High precision based on sophisticated algorithm of compensation of
different mechanisms
• Optimized transport delivery algorithm with security
• Confidential IP
Competition – hot market
Mapping speed
Navigationaccuracy
Challenge –
• Quickest possible mapping of new spaces
• Correct handling of AP position changed
• High positioning accuracy
Solution – Indoorgo enables both auto mapping and
accuracy, aiming up to 1m
Go-to-market regional strategies
14
1 Wireless chipset
solutions vendors
Segment
Wireless chipset
solutions vendors
Mobile operators
Business operators
Business Model
3 Partnership with Mobile Operators2 Business operators (malls, airports, etc)
Malls - cooperation with Mobile Operators, ad-delivery
companies, increasing foot traffic. Business model - platform
licensing and revenue share.
Tradeshows – turnkey solutions, as they require additional
HW elements installation. Indoorgo provides indoor
navigation and information service.
Airports, Hospitals, Train stations and Universities -
cooperation with venue operators. Business model -
platform licensing and revenue share. Indoorgo provides
indoor navigation and information (schedule, staff
information, exams, etc).
3
B2B solutions
– mobile operators
Opportunistic offers to
integrate navigation into
mobile operators services –
e-wallet, etc.
JVs
Traction
15
Wireless chipset
solutions vendors
Mobile operators
Business operators
Olympics 2014, Universities, Tretyakov
Gallery
Cellcom e-wallet
Samsung early stage fund, DSPG group
Business Model
Deployment - a typical price is 2$ /m² of
setup fee for one level
Location service - a typical price of yearly
license is 2$ /m² for one level
Data integration
Revenue share - targeted ads
Investment Milestones
20132012
ā – version
Patent app
Android SDKs - B-Sites
--------100K$ sales------
We are looking for 1M$ investment, capable to leverage to a total of 1.5M$
with Skolkovo in Russia and Chef Scientist in Israel
2014
ios SDKs - B-Sites
----------3M$ sales-------
$1M investment + 1.5M$ grants
Thank you!

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Indoorgo exec summary_for investor-20130507

  • 2. What is Indoorgo? New precise, auto mapping, self compensation algorithm for Indoor-LPS (Local Positioning System)
  • 3. Proprietary Technology • High-precision 3D indoor navigation • Localization algorithms blend, • Combining data from all available Smartphone sensors for precise positioning (Wi-Fi, Accelerometer, Compass, Barometer). • Fast Auto-mapping
  • 4. Company Status March 2013 • Established in 2011 • Investment raised 0.2M$ + 0.3M$ grants • Small team – 6 members • Working client app (Android) and server app Demos>> • Test zone in Malls - algorithms debugging and testing
  • 5. Legal structure - double leverage Private capital and government grants leveraging for Israeli and Russian Indoorgo Israeli Start-up Russian Start-up SKOLKOVO Russian Investor Cooperation and IPR Distribution Agreement Investment Support Leverage Israeli Investor Joint R&D Support Leverage Investment MATIMOP
  • 6. Indoorgo Board and Founders Dr. Boaz Ben-Moshe Vitaly Vishnepolsky Boris Shehter Sergej KortovAlexander Zinigrad Andrey Chelyapin
  • 7. How positioning works? • A set of algorithms combine data from multiple sensors to calculate position on the floor plan, based on the entry point • Data collected by the users is stored in a central location and subsequently used to improve positioning of Indoorgo app users • Accuracy of up to 3m achieved for the first visitor, gradually improving to 1m
  • 8. How deployment works? WiFi check up assessment of venue's WiFi coverage and density Upload floor plans relative standard orientation (North) convert into mobile- friendly maps Activate location Add POI Inform customers let customers know about location-aware app
  • 9. Current R&D status – Android Demo • 3 meter average accuracy • 95% of the time, accuracy below 10 meters • 100% accuracy in floor recognition without barometric sensor • Good results on floor to floor jumping
  • 10. Product Roadmap across platforms Android SDK: Q4 2013 Windows SDK: Q1 2014 iOS : Q2 2014
  • 11. Joint R&D Indoorgo Israel Indoorgo Russia 2011 – 2012 Developed algorithms and architecture of Indoorgo platform. IP portfolio perspective: US (ultrasonic) and WiFi coexistence for navigation and position detection Beacon piggyback usage for Ads Different SLAM methods for high accuracy during indoor navigation 2013 – 2014 WiFi and INS algorithms improvements - select best algorithm for sensors data fusion Client – server platform for navigation, integration with 3d party applications 2 PHD scientist - Indoorgo Is working tightly with engineering team in Indoorgo RU 2011 – 2012 Developed code for Android navigation platform, Mobile sensors (WiFi, INS) research server part design started 2013 – 2014 II phase WiFi algorithm add code II phase INS algorithm add new code II phase mechanism of sensors data fusion II phase db structure and server development
  • 12. Company IP • 2 patents are in PCT stage and 4 additional in provisioning stage • Auto mapping (self-mapping) mechanism of location inside buildings • High precision based on sophisticated algorithm of compensation of different mechanisms • Optimized transport delivery algorithm with security • Confidential IP
  • 13. Competition – hot market Mapping speed Navigationaccuracy Challenge – • Quickest possible mapping of new spaces • Correct handling of AP position changed • High positioning accuracy Solution – Indoorgo enables both auto mapping and accuracy, aiming up to 1m
  • 14. Go-to-market regional strategies 14 1 Wireless chipset solutions vendors Segment Wireless chipset solutions vendors Mobile operators Business operators Business Model 3 Partnership with Mobile Operators2 Business operators (malls, airports, etc) Malls - cooperation with Mobile Operators, ad-delivery companies, increasing foot traffic. Business model - platform licensing and revenue share. Tradeshows – turnkey solutions, as they require additional HW elements installation. Indoorgo provides indoor navigation and information service. Airports, Hospitals, Train stations and Universities - cooperation with venue operators. Business model - platform licensing and revenue share. Indoorgo provides indoor navigation and information (schedule, staff information, exams, etc). 3 B2B solutions – mobile operators Opportunistic offers to integrate navigation into mobile operators services – e-wallet, etc. JVs
  • 15. Traction 15 Wireless chipset solutions vendors Mobile operators Business operators Olympics 2014, Universities, Tretyakov Gallery Cellcom e-wallet Samsung early stage fund, DSPG group
  • 16. Business Model Deployment - a typical price is 2$ /m² of setup fee for one level Location service - a typical price of yearly license is 2$ /m² for one level Data integration Revenue share - targeted ads
  • 17. Investment Milestones 20132012 ā – version Patent app Android SDKs - B-Sites --------100K$ sales------ We are looking for 1M$ investment, capable to leverage to a total of 1.5M$ with Skolkovo in Russia and Chef Scientist in Israel 2014 ios SDKs - B-Sites ----------3M$ sales------- $1M investment + 1.5M$ grants

Editor's Notes

  1. The management team is led by Alex Zinigrad, a seasoned entrepreneur who brings Indoorgo his experience as a CEO & Director in 7 startup companies.We work together as a team for 6 years, established several companies together. We currently negotiate with two CEO position candidates, who will join the company shortly after the investment will be raised. The development team is led by Boris Shehter, who has founded and served as a CTO & technology consultant in various startup companies, contributing his experience from Amdocs, Marvell and Radware. The core technology is developed by Dr. B. Ben Moshe, a well renowned scientist and expert in wireless communication, member of several Telecom consortiums and a computation geometry Guru. I bring to the table 5 years of Telecom experience, running a 180M$ budget and dealing with contracts negotiation. I also have a solid experience in business development and new companies establishment.