Indoorgo is a startup that develops an indoor positioning system (IPS) using proprietary algorithms to blend data from smartphone sensors like WiFi, accelerometer, and compass for precise indoor navigation. The system achieves 3m average accuracy that improves to 1m over time. It has mapped test zones in malls for testing. Indoorgo has raised $0.2M + $0.3M in grants, has 6 employees, and works with investors and government grants in Israel and Russia. The company's IP includes patents pending for auto-mapping and optimized delivery algorithms.

1. Indoor-LBS Platform
for Intelligent Content Delivery

2. What is Indoorgo?
New precise, auto mapping, self compensation
algorithm for Indoor-LPS (Local Positioning System)

3. Proprietary Technology
• High-precision 3D indoor navigation
• Localization algorithms blend,
• Combining data from all available Smartphone sensors for
precise positioning (Wi-Fi, Accelerometer, Compass,
Barometer).
• Fast Auto-mapping

4. Company Status March 2013
• Established in 2011
• Investment raised 0.2M$ + 0.3M$ grants
• Small team – 6 members
• Working client app (Android) and server app Demos>>
• Test zone in Malls - algorithms debugging and testing

5. Legal structure - double leverage
Private capital and government grants leveraging for
Israeli and Russian Indoorgo
Israeli
Start-up
Russian
Start-up
SKOLKOVO
Russian
Investor
Cooperation and IPR Distribution Agreement
Investment
Support
Leverage
Israeli
Investor
Joint
R&D
Support
Leverage
Investment
MATIMOP

6. Indoorgo Board and Founders
Dr. Boaz
Ben-Moshe
Vitaly
Vishnepolsky
Boris Shehter
Sergej KortovAlexander Zinigrad Andrey Chelyapin

7. How positioning works?
• A set of algorithms combine data from multiple
sensors to calculate position on the floor plan,
based on the entry point
• Data collected by the users is stored in a central
location and subsequently used to improve
positioning of Indoorgo app users
• Accuracy of up to 3m achieved for the first visitor,
gradually improving to 1m

8. How deployment works?
WiFi check up
assessment of venue's WiFi coverage and density
Upload floor plans relative standard
orientation (North)
convert into mobile- friendly maps
Activate location
Add POI
Inform customers
let customers know about location-aware app

9. Current R&D status – Android Demo
• 3 meter average accuracy
• 95% of the time, accuracy below 10 meters
• 100% accuracy in floor recognition without barometric
sensor
• Good results on floor to floor jumping

10. Product Roadmap
across platforms
Android SDK:
Q4 2013
Windows
SDK: Q1 2014
iOS : Q2 2014

11. Joint R&D
Indoorgo
Israel
Indoorgo
Russia
2011 – 2012
Developed algorithms
and architecture of
Indoorgo platform.
IP portfolio perspective:
US (ultrasonic) and
WiFi coexistence for
navigation and position
detection
Beacon piggyback
usage for Ads
Different SLAM
methods for high
accuracy during indoor
navigation
2013 – 2014
WiFi and INS
algorithms
improvements -
select best algorithm
for sensors data
fusion
Client – server
platform for
navigation,
integration with 3d
party applications
2 PHD scientist - Indoorgo Is
working tightly with engineering
team in Indoorgo RU
2011 – 2012
Developed code for
Android navigation
platform,
Mobile sensors (WiFi,
INS) research
server part design
started
2013 – 2014
II phase WiFi
algorithm add code
II phase INS
algorithm add new
code
II phase mechanism
of sensors data fusion
II phase db structure
and server
development

12. Company IP
• 2 patents are in PCT stage and 4 additional in
provisioning stage
• Auto mapping (self-mapping) mechanism of location inside buildings
• High precision based on sophisticated algorithm of compensation of
different mechanisms
• Optimized transport delivery algorithm with security
• Confidential IP

13. Competition – hot market
Mapping speed
Navigationaccuracy
Challenge –
• Quickest possible mapping of new spaces
• Correct handling of AP position changed
• High positioning accuracy
Solution – Indoorgo enables both auto mapping and
accuracy, aiming up to 1m

14. Go-to-market regional strategies
14
1 Wireless chipset
solutions vendors
Segment
Wireless chipset
solutions vendors
Mobile operators
Business operators
Business Model
3 Partnership with Mobile Operators2 Business operators (malls, airports, etc)
Malls - cooperation with Mobile Operators, ad-delivery
companies, increasing foot traffic. Business model - platform
licensing and revenue share.
Tradeshows – turnkey solutions, as they require additional
HW elements installation. Indoorgo provides indoor
navigation and information service.
Airports, Hospitals, Train stations and Universities -
cooperation with venue operators. Business model -
platform licensing and revenue share. Indoorgo provides
indoor navigation and information (schedule, staff
information, exams, etc).
3
B2B solutions
– mobile operators
Opportunistic offers to
integrate navigation into
mobile operators services –
e-wallet, etc.
JVs

15. Traction
15
Wireless chipset
solutions vendors
Mobile operators
Business operators
Olympics 2014, Universities, Tretyakov
Gallery
Cellcom e-wallet
Samsung early stage fund, DSPG group

16. Business Model
Deployment - a typical price is 2$ /m² of
setup fee for one level
Location service - a typical price of yearly
license is 2$ /m² for one level
Data integration
Revenue share - targeted ads

17. Investment Milestones
20132012
ā – version
Patent app
Android SDKs - B-Sites
--------100K$ sales------
We are looking for 1M$ investment, capable to leverage to a total of 1.5M$
with Skolkovo in Russia and Chef Scientist in Israel
2014
ios SDKs - B-Sites
----------3M$ sales-------
$1M investment + 1.5M$ grants

18. Thank you!