This document provides information for starting a joint venture business in South Korea importing Malaysian products. Key points include that South Korea has a large population and cultural similarities with Malaysia that could help imported foods gain exposure. A joint venture with a local South Korean partner could provide access to the market and share costs/risks. Potential competitors include local retailers and Western chains, so the business should focus on promotions, reasonable pricing, and delivery service. Thorough planning is needed to address challenges like differences in management styles between partners.

2. Country profile (location, size, population,
income, languages, religion, etc.)
Type of business recommend to invest in
(explain why)
Competitors (local and foreign)
Entry strategy (how to start the investment or
business)
Risk analysis (what and how to prevent and
mitigate potential problems)

3. In Eastern Asia
Southern half of the
Korean Peninsula
Bordering the Sea of
Japan and the Yellow Sea
Area:
total: 99,720 sq km
(country comparison to the world: 115)
land: 96,920 sq km
water: 2,800 sq km
Climate
Temperate climate
Four distinct seasons

4. Motto:
널리 인간을 이롭게 하라 (홍익인간)
"Devotion to the welfare of humanity“
National flower
National flag
National emblem

5. Government Type: Constitutional republic ,
Unitary state, Presidential system.
Legal system:
-Continental European civil law systems,
-Anglo-American law,
-Chinese classical thought;
(Has not accepted compulsory ICJ jurisdiction)
Suffrage:
-19 years of age

6. Population ;
50.24 million ( 2013 est.)
Country comparison to the world: 26
Age structure ;
o
o
o
o
o
0-14 years: 15.1% (male 3,844,033/female 3,533,963)
15-24 years: 13.6% (male 3,517,504/female 3,104,269)
25-54 years: 48.3% (male 12,013,733/female 11,593,217)
55-64 years: 11.2% (male 2,697,406/female 2,765,709)
65 years and over: 11.9% (male 2,365,749/female 3,424,917)

7. Religion






Shamanism
Daoism and Buddhism
Christianity
Roman Catholics
Confucianism
Ch'ondogyoj
Language ;
 Korean, English (widely taught in junior
high and high school)
Jikjisa Temple

8. GDP & Economy
Korea's GDP (PPP) per capita was estimated at $32,400
GDP - real growth rate:
2.7%
Unemployment rate:
3.8%
country comparison to the world: 37
Inflation rate (consumer prices):
2.2%
Exchange rates:
South Korean won (KRW) per US dollar - 1,101.7

9. Public Holidays
Liberation Day, 15 August
Choenamdan Bangeo Festival
Chungjang Recollection Festival
Icheon Rice Cultural Festival

10. World Heritage
Gochang Dolmens
Site
Changdeokgun
Changdeokgun
g
g
Palace
Palace
Complex
Complex

11. Other Attractions
Jagalchi Market
Jungdo Island 
Naksan Beach
Kim Il Sung's S
ummer Residence
Bampo Bridge
 Ulsanbawi Rock

12. 9 Provinces, 7 administratively separate cities
Capital:
Seoul - one of the world's top ten financial and
commercial cities
The richest region:
Ulsan

13. Transportation and energy
Incheon International Airport
Express Bus Terminal
Seoul Metro’s New
Golden Line 9
Seoul Subway Line 9
South Korean
fishing boats
South Korea Taxi

14. Hanbok한복
Dol hanbok
Children's hanbok Female and male hanbok
Baby’s clothes
Wedding clothing

15. Festival
Seollal설날 – The Korean New Year
Tteokguk
Perform sebae
Chuseok추석 – major harvest festival
Chuseokbim
Ganggangsullae
songpyeon
Seongmyo

16. Food – snacks / street food

17. Hierarchy
Confucianism
Respect
Harmony

18. Brings Malaysian-made Products In
South Korea

19. large population
Introduce local product
cultural similarities
and mutual love for food
helping them gained
greater exposure in
the international market.
encourage Malaysian SMEs participating
in this program

20. Local
Asia mart
corn

21. United States (Western food )
American
( my costo and songtan black markets )
Indian shop korea
Little Manila :
Hyewha station

22. Joint Venture
• contractual business undertaking between our company
( Malaysia ) or more parties.
• companies choose to enter joint ventures in order to
share strengths, minimize risks, and increase
competitive advantages in the marketplace.
• Joint ventures can be distinct business units (a new
business entity may be created for the joint venture) or
collaborations between businesses. In a collaboration,
for example, a high-supermarket may contract with a
manufacturer to bring its idea for a product to market.

23. My company joint venture with ;
Malaysia product

24. 





Advantages
Access to local partner’s knowledge
Sharing development costs and risks
Politically acceptable
Diversification of business by producing new products
or new area of business.
Increased productivity and grater profits.
Exchange of Products: Joint venture companies can offer
their existing product to sell through the partners
network and share the profit. Both JV partners can do the
same. By exchanging products and services of the
partner, we can diversify the product basket and sell it to
their existing customers and increase the profit.

25. It take time and efforts to form the right relationship.
The objectives of each partner may differ. The objectives
needs to be clearly defined and communicated to everyone
involved.
Imbalance in the share of capital, expertise, investment etc.,
may cause friction in between the partners.
Difference in the culture and style of business lead to poor
co-operation.
Lack of assuming responsibility by the partners may lead
the collapse of business.
Lack of communication between the partners may affect
the business.

26. Many competitor
-customers have to make a choice
Weather
- happen to bad weather
Taste
- different taste
Management
- largest organization

27.  Lower prices
- put a reasonable price to attract customer
 Delivery service
-create delivery service for customer easy to buy product
even if occur the bad weather
 Promotion
- each month having a promotion to attract customers to
buy and like it.
 Improve the management system
- discussion partner is better for reduce differences
occurred in the management system.
- create opportunities

28.  Tesco brings 121 Malaysian products to
South Korea.
June 27 witnessed the launch of the
Taste of Malaysia (TOM) programme
in South Korea featuring 88 new and
33 existing Malaysian-made products
at the three Tesco Homeplus stores
in Yeungdeungpo, Ansan and World
Cup.