The McKinsey report predicts that the Indian pharmaceutical market will triple in size by 2015, making India one of the top 10 pharmaceutical markets in the world. Rising incomes, expanded health insurance coverage, and growth in healthcare infrastructure will fuel a pharmaceutical market worth $20 billion by 2015, more than double its current size. Chronic diseases will also become more prevalent in India, increasing demand for pharmaceutical treatments. The report finds that rural and smaller city markets will account for almost half of the growth in the pharmaceutical industry by 2015.