Indian Atlantic Telecoms provides strategic consulting services to telecommunications companies in Africa and the Middle East. It was established in 2003 as Capstone, rebranded to Indian Atlantic Telecoms in 2010 and expanded its service offerings. The document provides examples of projects Indian Atlantic has completed, including developing go-to-market strategies, enterprise architecture, mobile money licensing assessments, and operationalizing mobile money and broadband services.

1. Indian Atlantic Telecoms
Case Studies

2. SERVING THE
TELECOMS SECTOR IN
AFRICA AND THE
MIDDLE EAST
MARKETS LOCATED
BETWEEN THE INDIAN
AND ATLANTIC OCEANS
ESTABLISHED IN 2003 AS
CAPSTONE, REBRANDED TO
INDIAN ATLANTIC
TELECOMS AND EXPANDED
SERVICES AND PRODUCTS
IN 2010
About Indian Atlantic
Telecoms

3. Proud History Delivering
Value
WE HAVE SUCCESFULLY
DELIVERED SOLUTIONS TO
TIER 1, TIER 2, AND TIER 3
GSM, CDMA, WIMAX, ISP,
MOBILE MONEY
OPERATORS,
REGULATORY BODIES,
SYSTEMS INTEGRATORS
AND INSTITUTIONAL
INVESTORS
PROVIDE A WIDE RANGE
OF STRATEGIC, TACTICAL
AND OPERATIONAL
CONSULTANCY SERVICES
RESELLERS OF
TELECOMS SOFTWARE
SOLUTIONS
SUPPLY
INTERIM MANAGEMENT
SERVICES

4. • Extending))
Customer))
Services)offerings)
• Business)Case))
Development)
• Leveraging)off)exis:ng))
assets)for)New))
)))))))Revenue)
Customer
Management
!
New Revenue
Streams
Investment
Management
Product
Management
• Business)Modeling)
• Enterprsise)Architecture)
• GoCtoCMarket)Strategy)
• Opera:ng)Model))
))))))Development)
• Business)Process))
))))))Management)
)
• Campaign)Design,)
Implementa:on)and)
Management)
• Loyalty)and)Churn)
Preven:on)
• Customer)Experience)
Design)and)
Implementa:on)
• Product)PorJolio)
Analysis)&)Tariff)
Simula:on)
• Up)and)Cross)Sell)
Opportuni:es)
• Billing)Quality)
Assurance)
Managed Services
Offerings

5. Ol3o'
Investment'Management'(2013'–'2014)'
SOUTH AFRICA: Go-to-Market Strategy for PayD product
REQUIREMENT:
Oltio (a joint venture between MTN & Standard Bank) developed the PayD
product that now enables Debit Card holders in South Africa to purchase
products online or via mobile (a first in South Africa). Oltio required the services
of a Telecommunications specialist to assist in commercializing the product and
expanding it into Sub-Saharan Africa.
SOLUTION:
Indian Atlantic developed a high-level Go-to-Market strategy for Africa, and now
assists Oltio in it’s implementation by providing project management services.
BENEFITS:
By engaging Indian Atlantic, Oltio is now able to deliver commercially viable
projects utilising the PayD platform, which is a key success factor for a Go-to-
Market strategy. Delivering such projects effectively moves Oltio from being a
technology Research & Development company to an Operating one.
1 April 2014 All Rights Reserved 14

6. SOUTH AFRICA: Enterprise Architecture (Phase 2)
Nashua'Mobile'
Investment'Management'(2013'–'2014)'
REQUIREMENT:
To Institutionalise and manage the Enterprise Architecture that Indian Atlantic
designed in Phase 1.
SOLUTION:
Indian Atlantic provided Interim Management for the role of Enterprise Architect
educating all business and technical resources on EA, managing and conducting
architecture review sessions and providing advice and tools for effective IT
Portfolio Pipeline Management.
BENEFITS:
Nashua Mobile was able to implement a consistent SDLC with effective
governance on all system, integration and infrastructure design projects thereby
reducing cost of ownership of technology and improving quality of software
solutions

7. CellC'
Investment'Management'(2013)'
SOUTH AFRICA: “MVNO” Design & Implementation (Phase 2)
REQUIREMENT:
During Phase 1 of the VitalityMobile programme CellC identified the need for a
dedicated Programme Management role to facilitate technical integration projects
between CellC and Discovery teams. This role is essential to the successful
implementation of the VitalityMobile retail and online channels.
SOLUTION:
Indian Atlantic provided an experienced Programme Manager to fulfill this role
and to advise both CellC and Discovery Vitality on strategic, commercial,
technical and operational aspects of the business.
BENEFITS:
Both CellC and VitalityMobile were able to execute on the phase 2 project more
effectively and were able to continuously improve the service offering, operational
customer experience and success of the VitalityMobile benefit.
1 April 2014 All Rights Reserved 16

8. Discovery'VitalityMobile'
Investment'Management'(2012)'
SOUTH AFRICA: “MVNO” Design & Implementation (Phase 1)
REQUIREMENT:
Discovery Vitality and CellC entered into an agreement to launch a Closed User
Group product to Vitality members and required the services of a
Telecommunications specialist to assist with the design, implementation and
operationalisation of the service.
SOLUTION:
Indian Atlantic developed the Business Architecture and Operating Model,
provided Programme Management services, provided Business Analysis support
to Discovery and CellC commercial, operational and technical teams, advised
Discovery on service and commercial requirements.
BENEFITS:
Ensured the successful commercial and operational launch of the VitalityMobile
Closed User Group service positioning Discovery Vitality as a value adding
telecommunications service provider and creating an additional benefit to
Discovery Vitality members.
1 April 2014 All Rights Reserved 17

9. NIGERIA: Business Process Definition & Optimisation
Airline'Services'Nigeria'
Investment'Management'(2012)'
REQUIREMENT:
To analyse and document ASL’s business processes, to optimise processes
where necessary and to implement a practical online Business Process
Management tool.
SOLUTION:
Indian Atlantic visited ASL and conducted interviews and workshops to discover
the current Business Processes, optimised and modeled the processes in our
operating model management tool which was subsequently implemented at ASL.
BENEFITS:
ASL are able to execute processes in a consistent way and ensure that all staff
are effective in their various roles. In addition, the business processes have
assisted ASL to improve customer service and are used to demonstrate to new
customers that the service is of an international standard.

10. SOUTH AFRICA: Enterprise Architecture (Phase 1)
Nashua'Mobile'
Investment'Management'(2012)'
REQUIREMENT:
Nashua Mobile embarked on a business transformation programme which
required the redesign and re-engineering of their IT and IS architectures to
support a new business strategy and operating model.
SOLUTION:
Indian Atlantic consulted extensively with Nashua Mobile and developed a
comprehensive Enterprise Architecture including a To-Be Business Model, To-Be
IT and IS Architecture, Enterprise Architecture Governance Model and Transition
Plan.
BENEFITS:
The Enterprise Architecture enabled Nashua Mobile to effectively design a IT and
IS architecture that is flexible, open, agile and supportive of their new operating
model while ensuring that the new architecture is deployed in a managed and
controlled fashion.

11. Zimbabwe: Operationalisation of WiMAX Broadband Operator
uMAX'Zimbabwe'
Investment'Management'(2012)'
REQUIREMENT:
The company had traditionally focused on the B2B broadband market but wanted
to address the lucrative SME and consumer market. After having built a WiMAX
network in Harare the company needed a specialist consulting partner to develop
a consumer brand and operationalise the consumer broadband business.
SOLUTION:
Indian Atlantic mobilised an expert team of consultants and assisted uMAX to
launch the SME and consumer broadband business in 15 weeks. This include a
new brand, operating model, distribution network, online payment capability and
field installation and maintenance function.
.
BENEFITS:
uMAX and its shareholders were able to fast-track their return on investment from
the WiMAX infrastructure already procured and installed and were able to disrupt
the local market which had been suffering from unreliable and costly consumer
broadband services.
1 April 2014 All Rights Reserved 20

12. NIGERIA: Mobile Money License Assessment
Central'Bank'of'Nigeria'
Investment'Management'(2011)'
REQUIREMENT:
In a bid to deregulate the Financial Services sector and to boost Financial
Inclusion the CBN made available a total of 21 Mobile Money licenses. The
applicants had to be evaluated on a broad variety of criteria to ensure viability
and capability including technical solution and operational ability.
SOLUTION:
Indian Atlantic consultants were part of multi-disciplinary team reviewing mobile
money operations in Nigeria on regulatory compliance, areas of risk and potential
improvements to regulatory framework.
BENEFITS:
The CBN were able to demonstrate an auditable and objective process for Mobile
Money license evaluations and continued to use the model developed to
evaluate, measure and manage new and existing operators
1 April 2014 All Rights Reserved 21
Deliverables'
Confiden3al'
Deliverables'
Confiden3al'

13. NIGERIA: Operationalisation of Mobile Money Operator
Mkudi'Nigeria'
Investment'Management'(2010)'
REQUIREMENT:
Mkudi was one of many companies applying for a Mobile Money License to the
Central Bank of Nigeria and needed the support of a Consultancy to manage this
process and to assist with the operationalisation of the business during the pilot
phase of the license application.
SOLUTION:
Strategy development & documentation for mobile payments services licence
submission to Central Bank of Nigeria. Additional consulting support services
were to support the final bid presentation to the CBN, as well as business
process design & development to enable launch readiness.
BENEFITS:
Mkudi were able to produce all the required documentation for the license
application and were able to demonstrate their ability to launch and operate a
sustainable Mobile Money service in Nigeria. Mkudi were awarded a Mobile
Money operating license in 2010 and were operational shortly thereafter
1 April 2014 All Rights Reserved 22

14. ETHIOPIA: Business Case for 3rd Party Payment Services
GCS'Ethiopia'
Investment'Management'(2010)'
REQUIREMENT:
A leading systems integration provider in Ethiopia were partnered with other local
and international organisations to determine the feasibility and implications of
launching a mobile-based Government to Person payment system.
SOLUTION:
Indian Atlantic consultants assited with development of a business case for 3rd
party payment services including mobile channels and POS & ATM networks.
This included a review of potential mobile-based G2P payments (specifically for
pension payments, and food credits) as well as P2G and B2B opportunities.
BENEFITS:
The consortium, in association with multi-national aid organisations were able to
determine the feasibility of a mobile-based G2P payment system in Ethiopia and,
on the basis of this study, decided to proceed with the next phase of the
programme.
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