This document provides guidelines for using the IndiaMekong brand identity in materials. It includes the primary and alternate logos to use, approved color palettes, examples of social media posts and print brochures, as well as questions and answers regarding logo usage. Written consent is required from FICCI CMSME to use the IndiaMekong brand. The logos, fonts, and example materials shown help ensure consistent representation of the brand.

1. Brand guidelines
How to use IndiaMekong Brand Identity

2. How to use IndiaMekong brand
These guidelines contain recommendations for the various ways you can use
the IndiaMekong name, logos, and language in your materials without having
to have your people call our people.
We’ve included some examples of work so you can see how it comes
together as well as links to assets you can download and use.
NOTE: You need written consent from FICCI CMSME to use the IndiaMekong
brand. Please write to cmsme@ficci.com

3. Content
Logos Page 3
Colours Page 9
Examples Page 11
Social Page 12
QnA Coming soon

4. Logos

5. Logo
Download the logo from here

6. Logo usage
Download the logo from here
Do.
The primary preferred usage is Full
Color on white. Alternate version is
54% Black on bright background.
Other light backgrounds may
be used as long as legibility is
maintained.
On dark backgrounds reverse the
“SME Internationalization Program”
text in white.
Logo Icons
check

7. Logo usage
Download the logo from here
Don’t.
Don’t use on colored backgrounds
or images that makes the logo
illegible.
times
times
times

8. Using the logo with additional text
When combining the “IndiaMekong” logo with additional text
Do.
Use only the Helvetica Neue font
and only this approved run-up
line (use when needed).
powered by
powered by
check
OR

9. Colours

10. Colour Palette
#FF6701
#FEA82F
#FFC288
#FBE0C4
#FBE0C4
#17191A

11. Examples

12. Social Media
Posts and cover images
Unlock Untapped Potential
Unlock Untapped Potential
Grow your business in Thailand,
Vietnam & Cambodia
Grow your business in Thailand,
Vietnam & Cambodia
Register for a free
webinar today
Register for a free webinar today

13. Unlock Untapped Potential
Grow your business in India
Thailand, Vietnam & Cambodia
Supported by
Networking Partner Accelerator Partner
Print Media
Brochure
Eligibility criteria for SMEs
Priority Sectors
SMEs from India, Cambodia, Thailand and Vietnam
SMEs employing 10 to 200 employees
SMEs engaged in and/or intending to engage in exports
SMEs seeking new business alliances
SMEs engaged in technology & innovation
seeking technological collaborations
Auto
Components
IT/ ITES
Electronics
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arrow-right arrow-right arrow-right
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SMEs from other sectors are also encouraged to participate
Agri & Food
Processing
Natural & Processed
Rubber
Industrial
Machinery
Garment & Textiles
Healthcare &
Pharma
01
02
03
or
or

14. QnA

15. QnA
Who can use the IndiaMekong brand?
Partners and participants of the program can use the IndiaMekong brand
subject to the brand guidelines.
How can others use the IndiaMekong brand?
To use the IndiaMekong brand, please seek a written consent from FICCI
CMSME. Please write to cmsme@ficci.com with your usage details