General examples of my advertising work.

7. Magnum Mini
Retouching and layout positioning for various flavours and languages.

10. ©2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Facebook is a registered trademark of Facebook, Inc. Google is a trademark
of Google Inc. Microsoft is a trademark of the Microsoft group of companies. Not all apps available on all devices. All screen images simulated. Internet access within wireless coverage area only.
Wi-Fi within range of 802.11a/b/g/n Wi-Fi network. Some Wi-Fi hotspots may require fee for usage. Not all Web content may be available. Email and related information required for setup and activation.
Available now from
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enjoy everything through a richer-sound, from
music to movies and more.The new HP TouchPad.
There’s nothing like it.
Find out more at:
hp.com/ie/touchpad
ROCKs like nothing else.Introducing the new HP TouchPad.

11. 2020
Step 2
Step 4
Step 3
Step 1
PL2020Making things better, together
PL2020Making things better, together
Sustainable growth
Where we are
We’re trying to be all things to all people
with too many products and systems.
Where we’ll be in 2020
We’ll focus on key segments for the personal
business and will have a more streamlined portfolio
designed for sustainable growth.
FOCUS
We’re on a journey in Personal…
to be the most trusted Personal
Lines insurer, obsessively making
things better for our customers.
Where we are
The market is the most competitive in the world. We
need to stand out from the competition, but we don’t
have all the right capabilities to win in this market.
Where we’ll be in 2020
We’ll recruit on attitude and train our people to
be confident in their capabilities. Our people will
be engaged in our success and understand that
they are key to our leadership of the market.
OUR PEOPLE
Build capabilities
CUSTOMER
OBSESSION
Where we are
Dealing with us is fragmented, inconsistent and
we don’t always respond quickly enough to the
change our customers want.
Where we’ll be in 2020
Customer-centric experience based on great
conversations with us, driving our NPS
to +60. Increased capability in Digital, MI
and Data, Product and Pricing, IS and change
management that make us faster to market.
Be there for our customers
SIMPLIFY
Simplify our business
Where we are
Costs are higher than our competitors and
our customers sometimes find it hard to
interact with us in the ways that they want.
Where we’ll be in 2020
We’ll have a low cost operating model and a
competitive expense base. It will be simple to
do business with us.