Incubating for Success
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This document discusses lessons that can be learned from the early history of Airbnb and applied to BCG Digital Ventures' incubation process. It outlines 4 key lessons: 1) Solve a problem for a niche audience by starting small, 2) Great ideas will spark strong reactions, both positive and negative, 3) Persevere through the "Trough of Sorrow" period between developing a product and achieving market fit, and 4) Get close to customers through activities like photographing their listings to better understand their needs and pain points. The document provides examples of how Airbnb exemplified each lesson during their early development and challenges.
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Where Are You Making Your Bets?
The document summarizes Nancy Lane's presentation on where local media companies are making their bets in terms of digital transformation and new business models. Some of the companies highlighted include GateHouse Media which is focusing on digital marketing services, events, and promotions. The Boston Globe is doubling down on digital subscriptions. McClatchy is doubling down on video. Gannett focuses on intrapreneurism through an innovation lab. Virginian-Pilot is all in on Facebook Instant Articles. BH Media is building out a transformation team.
accelerator day chinchin 소개자료
Victor Ching from Chinchin participated in the KSTARTUP accelerator program. He practiced pitching his product at various bootcamps and events to refine his problem statement, focusing on how people try to meet others on social networks but have difficulty. By iterating and getting feedback, he was able to improve his pitch. On demo day, Chinchin was named the winner.
Venturing the Brazilicon Valleys
The document discusses the Brazilian startup ecosystem, known as Brazilicon Valleys. It describes the various regions in Brazil that make up innovation hubs, like coworking spaces and universities. It also outlines the resources available to startups, such as government funding, accelerators, investors and educational programs. Finally, it discusses the opportunities for Brazilian startups to improve their products, access international markets, and take advantage of major upcoming events like the World Cup to help drive the growth of the startup industry.
International Innovation for AURA
This document discusses lessons learned from international experiences with co-creation innovation. It makes the case that co-creation is the most powerful tool for customer-centric innovation. Some key challenges to co-creation across cultures include differences in what is socially acceptable, logistical issues like infrastructure barriers, and overcoming organizational reluctance to experiment. However, the document also shows that creativity can travel across borders with the right approach. Fundamentally co-creation works everywhere by focusing on universal human capabilities rather than perceived cultural differences.
How to do lean planning
This document discusses moving advertising and branding toward more participatory and interactive models. It suggests conceptualizing brands as APIs and platforms that allow users to project themselves. The author advocates for generating campaign models with as little waste as possible using lean startup principles of continuous learning through prototyping, testing and customer interaction. A process of customer discovery is outlined involving generating hypotheses, talking to customers, being honest about findings and repeating the process of learning and building minimal viable products or campaigns.
Getting your first 100 users (TheBootstrappedWay.com)
Getting your first 100 users - Founders share how they got their 1st, 10th, 100th, and 500th user.
Check out their tips, and get inspired!
How do you find your first users?
This might be the most common question among indie hackers — especially those working on their first products with small or nonexistent marketing budgets.
So I saved this answers from Indie Hackers (post by Channing Allen) where a few of successful founders shared how they got over this initial hurdle.
From their answers you'll learn that you definitely don't have to burn through your savings or raise cash from VCs to get your first users in the door. This is the good news.
The bad news? You might have to work just a little harder (and smarter) than those who do.
Check out their answers below.
Social Media - Two Decades of Change
This document discusses changes in digital media over the past two decades. It covers the rise of digital advertising in the 1990s with the first banner ads and search engines. More recent trends discussed include the influence of social media, richer ad formats, and the focus on measuring ad effectiveness. The document also outlines new advertising offerings and provides examples of innovative ad formats from companies like Microsoft and MediaMind.
Rethink: B2B Marketing
B2B Social Media marketing needs to monitor B2C and consumer marketing trends more than ever. Why? Because the social web has obliterated the differentiation between B2B and B2C marketing. The ability to drive direct connection with individuals is how B2B now needs to rethink its approach. In this presentation presented live at Click Z New York on April 1, 2014, Geoff Colon, Group Marketing Manager of Social Media at Microsoft explains how companies in the B2B space can use specific trends and tactics to your advantage.
GROW2012 - Harnessing the Crowd - Adam Chapnick Indiegogo
Adam is a Principal at Indiegogo, where he also serves as CEO of Distribber.com, the new-model flat-fee distribution service that places independent films on VOD platforms while allowing filmmakers to keep 100% of their revenue. He was recently named one of “19 Brave Thinkers in Independent Film” by uber-producer Ted Hope’s Truly Free Film blog.
GoodBomb Presentation 01
GoodBomb is a platform that connects volunteers with community projects by matching people's skills to local needs. It aims to help people who want to volunteer but don't think they have skills to contribute. The founders are Ben Scott, Jesse Harnett and Elias Arjan. They plan to launch with features for users to create projects, view projects on a map, and connect with others. Revenue will come from paid subscriptions and sponsorships. They are seeking seed funding and initial projects to develop the MVP over 12 weeks and launch in Vancouver.
Similar to Incubating for Success (20)
Final crowdfunding workshop 2-dec-11-2012-propel arizona
Final crowdfunding workshop 2-dec-11-2012-propel arizona
Nudgestock 2020 – Necessity is the Mother of Reinvention
Nudgestock 2020 – Necessity is the Mother of Reinvention
Lean Startup: How Development Looks Different at a Startup
Lean Startup: How Development Looks Different at a Startup
Getting your first 100 users (TheBootstrappedWay.com)
Getting your first 100 users (TheBootstrappedWay.com)
GROW2012 - Harnessing the Crowd - Adam Chapnick Indiegogo
GROW2012 - Harnessing the Crowd - Adam Chapnick Indiegogo
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◇不清楚认证流程以及材料该如何准备；
◇回国时间很长，忘记办理；
◇回国马上就要找工作，办给用人单位看；
◇企事业单位必须要求办理的
◇需要报考公务员、购买免税车、落转户口
◇申请留学生创业基金
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分→ 【关于价格问题（保证一手价格）
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
选择实体注册公司办理，更放心，更安全！我们的承诺：可来公司面谈，可签订合同，会陪同客户一起到教育部认证窗口递交认证材料，客户在教育部官方认证查询网站查询到认证通过结果后付款，不成功不收费！
我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间
对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。
学历顾问：微信：176555708
可查真实(Monash毕业证)西澳大学毕业证成绩单退学买
办理假西澳大学毕业证【微信176555708】购买,办理Monash成绩单,Monash毕业证制作【微信176555708】【西澳大学毕业证】，Monash毕业证购买，Monash学位证，西澳大学学位证【Monash成绩单制作】【Monash毕业证文凭 Monash本科 澳洲学历认证原版制作【diploma certificate degree transcript 】【留信网认证，本科，硕士，海归，博士，排名，成绩单】代办国外（海外）澳洲、韩国、加拿大、新西兰等各大学毕业证。 ?我们对海外大学及学院的毕业证成绩单所使用的材料，尺寸大小，防伪结构（包括：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。 文字图案浮雕，激光镭射，紫外荧光，温感，复印防伪）都有原版本文凭对照。#一整套西澳大学文凭证件办理#—包含西澳大学西澳大学毕业证成绩单学历认证|使馆认证|归国人员证明|教育部认证|留信网认证永远存档教育部学历学位认证查询办理国外文凭国外学历学位认证#我们提供全套办理服务。
一整套留学文凭证件服务：
一：西澳大学西澳大学毕业证成绩单毕业证 #成绩单等全套材料从防伪到印刷水印底纹到钢印烫金
二：真实使馆认证（留学人员回国证明）使馆存档
三：真实教育部认证教育部存档教育部留服网站永久可查
四：留信认证留学生信息网站永久可查
国外毕业证学位证成绩单办理方法：
1客户提供办理西澳大学西澳大学毕业证成绩单信息：姓名生日专业学位毕业时间等（如信息不确定可以咨询顾问：我们有专业老师帮你查询）；
2开始安排制作毕业证成绩单电子图；
3毕业证成绩单电子版做好以后发送给您确认；
4毕业证成绩单电子版您确认信息无误之后安排制作成品；
5成品做好拍照或者视频给您确认；
6快递给客户（国内顺丰国外DHLUPS等快读邮寄）。
教育部文凭学历认证认证的用途：
如果您计划在国内发展那么办理国内教育部认证是必不可少的。事业性用人单位如银行国企公务员在您应聘时都会需要您提供这个认证。其他私营 #外企企业无需提供！办理教育部认证所需资料众多且烦琐所有材料您都必须提供原件我们凭借丰富的经验帮您快速整合材料让您少走弯路。
实体公司专业为您服务如有需要请联系我: 微信176555708
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留学学历(UoA毕业证)奥克兰大学毕业证成绩单官方原版办理
制做办理奥克兰大学学历证书＜176555708微信＞【毕业证明信-推荐信做学费单＞【微信176555708】【制作UoA毕业证文凭认证奥克兰大学毕业证成绩单购买】【UoA毕业证书】{奥克兰大学文凭购买}】成绩单，录取通知书，Offer，在读证明，雅思托福成绩单，真实大使馆教育部认证，回国人员证明，＞【制作UoA毕业证文凭认证奥克兰大学毕业证成绩单购买】【UoA毕业证书】{奥克兰大学文凭购买}留信网认证。
奥克兰大学学历证书＜微信176555708（一对一服务包括毕业院长签字,专业课程,学位类型,专业或教育领域,以及毕业日期.不要忽视这些细节.这两份文件同样重要!毕业证成绩单文凭留信网学历认证！）[留学文凭学历认证(留信认证使馆认证)奥克兰大学毕业证成绩单毕业证证书大学Offer请假条成绩单语言证书国际回国人员证明高仿教育部认证申请学校等一切高仿或者真实可查认证服务。
多年留学服务公司,拥有海外样板无数能完美1:1还原海外各国大学degreeDiplomaTranscripts等毕业材料。海外大学毕业材料都有哪些工艺呢？工艺难度主要由：烫金.钢印.底纹.水印.防伪光标.热敏防伪等等组成。而且我们每天都在更新海外文凭的样板以求所有同学都能享受到完美的品质服务。
国外毕业证学位证成绩单办理方法：
1客户提供办理奥克兰大学奥克兰大学硕士毕业证成绩单信息：姓名生日专业学位毕业时间等（如信息不确定可以咨询顾问：我们有专业老师帮你查询）；
2开始安排制作毕业证成绩单电子图；
3毕业证成绩单电子版做好以后发送给您确认；
4毕业证成绩单电子版您确认信息无误之后安排制作成品；
5成品做好拍照或者视频给您确认；
6快递给客户（国内顺丰国外DHLUPS等快读邮寄）
— — — — 我们是挂科和未毕业同学们的福音我们是实体公司精益求精的工艺！ — — — -
一真实留信认证的作用(私企外企荣誉的见证):
1：该专业认证可证明留学生真实留学身份同时对留学生所学专业等级给予评定。
2：国家专业人才认证中心颁发入库证书这个入网证书并且可以归档到地方。
3：凡是获得留信网入网的信息将会逐步更新到个人身份内将在公安部网内查询个人身份证信息后同步读取人才网入库信息。
4：个人职称评审加20分个人信誉贷款加10分。
5：在国家人才网主办的全国网络招聘大会中纳入资料供国家500强等高端企业选择人才。
Should Repositories Participate in the Fediverse?
Presentation for OR2024 making the case that repositories could play a part in the "fediverse" of distributed social applications
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成绩单ps(UST毕业证)圣托马斯大学毕业证成绩单快速办理
一比一原版制作UST毕业证【微信176555708】圣托马斯大学毕业证书原版↑制作圣托马斯大学学历认证文凭办理圣托马斯大学留信网认证,留学回国办理毕业证成绩单文凭学历认证【微信176555708】专业为海外学子办理毕业证成绩单、文凭制作，学历仿制，回国人员证明、做文凭，研究生、本科、硕士学历认证、留信认证、结业证、学位证书样本、美国教育部认证百分百真实存档可查】（留信学历认证永久存档查询）采用学校原版纸张、特殊工艺完全按照原版一比一制作（包括：隐形水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠，文字图案浮雕，激光镭射，紫外荧光，温感，复印防伪）行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备，十五年致力于帮助留学生解决难题，业务范围有加拿大、英国、澳洲、韩国、美国、新加坡，新西兰等学历材料，包您满意。
◆◆◆◆◆ — — — — — — — — 【留学教育】留学归国服务中心 — — — — — -◆◆◆◆◆
【主营项目】
一.毕业证【微信：176555708】成绩单、使馆认证、教育部认证、雅思托福成绩单、学生卡等！
二.真实使馆公证(即留学回国人员证明,不成功不收费)
三.真实教育部学历学位认证（教育部存档！教育部留服网站永久可查）
四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度)
如果您处于以下几种情况：
◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【微信：176555708】
◇面对父母的压力，希望尽快拿到；
◇不清楚认证流程以及材料该如何准备；
◇回国时间很长，忘记办理；
◇回国马上就要找工作，办给用人单位看；
◇企事业单位必须要求办理的
◇需要报考公务员、购买免税车、落转户口
◇申请留学生创业基金
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分→ 【关于价格问题（保证一手价格）
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
选择实体注册公司办理，更放心，更安全！我们的承诺：可来公司面谈，可签订合同，会陪同客户一起到教育部认证窗口递交认证材料，客户在教育部官方认证查询网站查询到认证通过结果后付款，不成功不收费！
我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间
对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。
学历顾问：微信：176555708
存档可查的(USC毕业证)南加利福尼亚大学毕业证成绩单制做办理
精仿办理南加利福尼亚大学毕业证成绩单（【微信176555708】）毕业证学历认证OFFER专卖国外文凭学历学位证书办理澳洲文凭|澳洲毕业证,澳洲学历认证,澳洲成绩单【微信176555708】 澳洲offer,教育部学历认证及使馆认证永久可查 ,国外毕业证|国外学历认证,国外学历文凭证书 USC毕业证，USC毕业证，USC毕业证，USC毕业证，USC毕业证，USC毕业证【微信176555708】，USC毕业证，专业为留学生办理毕业证、成绩单、使馆留学回国人员证明、教育部学历学位认证、录取通知书、Offer、（留信学历认证永久存档查询）采用学校原版纸张、特殊工艺完全按照原版一比一制作（包括：隐形水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠，文字图案浮雕，激光镭射，紫外荧光，温感，复印防伪）行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备，十五年致力于帮助留学生解决难题，业务范围有加拿大、英国、澳洲、韩国、美国、新加坡，新西兰等学历材料，包您满意。
◆◆◆◆◆ — — — — — — — — 【留学教育】留学归国服务中心 — — — — — -◆◆◆◆◆
【主营项目】
一.毕业证【微信：176555708】成绩单、使馆认证、教育部认证、雅思托福成绩单、学生卡等！
二.真实使馆公证(即留学回国人员证明,不成功不收费)
三.真实教育部学历学位认证（教育部存档！教育部留服网站永久可查）
四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度)
如果您处于以下几种情况：
◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【微信：176555708】
◇面对父母的压力，希望尽快拿到；
◇不清楚认证流程以及材料该如何准备；
◇回国时间很长，忘记办理；
◇回国马上就要找工作，办给用人单位看；
◇企事业单位必须要求办理的
◇需要报考公务员、购买免税车、落转户口
◇申请留学生创业基金
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分→ 【关于价格问题（保证一手价格）
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
选择实体注册公司办理，更放心，更安全！我们的承诺：可来公司面谈，可签订合同，会陪同客户一起到教育部认证窗口递交认证材料，客户在教育部官方认证查询网站查询到认证通过结果后付款，不成功不收费！
我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间
对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。
学历顾问：微信：176555708
办理毕业证(NYU毕业证)纽约大学毕业证成绩单官方原版办理
退学买【纽约大学毕业证认证】【办证微信176555708】【纽约大学文凭毕业证制作】【NYU学历学位证书哪里买】办理纽约大学学位证书扫描件、办理纽约大学雅思证书！
国际留学归国服务中心【如何办纽约大学毕业证认证】【NYU学位证书扫描件哪里买】实体公司，注册经营，行业标杆，精益求精！（留信学历认证永久存档查询）采用学校原版纸张、特殊工艺完全按照原版一比一制作（包括：隐形水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠，文字图案浮雕，激光镭射，紫外荧光，温感，复印防伪）行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备，十五年致力于帮助留学生解决难题，业务范围有加拿大、英国、澳洲、韩国、美国、新加坡，新西兰等学历材料，包您满意。
◆◆◆◆◆ — — — — — — — — 【留学教育】留学归国服务中心 — — — — — -◆◆◆◆◆
【主营项目】
一.毕业证【微信：176555708】成绩单、使馆认证、教育部认证、雅思托福成绩单、学生卡等！
二.真实使馆公证(即留学回国人员证明,不成功不收费)
三.真实教育部学历学位认证（教育部存档！教育部留服网站永久可查）
四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度)
如果您处于以下几种情况：
◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【微信：176555708】
◇面对父母的压力，希望尽快拿到；
◇不清楚认证流程以及材料该如何准备；
◇回国时间很长，忘记办理；
◇回国马上就要找工作，办给用人单位看；
◇企事业单位必须要求办理的
◇需要报考公务员、购买免税车、落转户口
◇申请留学生创业基金
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分→ 【关于价格问题（保证一手价格）
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
选择实体注册公司办理，更放心，更安全！我们的承诺：可来公司面谈，可签订合同，会陪同客户一起到教育部认证窗口递交认证材料，客户在教育部官方认证查询网站查询到认证通过结果后付款，不成功不收费！
我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间
对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。
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办理新西兰奥克兰大学毕业证学位证书范本原版一模一样
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留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
制作原版1:1(Monash毕业证)莫纳什大学毕业证成绩单办理假
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可办理以下真实莫纳什大学存档留学生信息存档认证：
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3购买英美真实学籍（不用正常就读直接出学历）；
4英美一年硕士保毕业证项目（保录取学校挂名不用正常就读保毕业）
留学本科/硕士毕业证书成绩单制作流程：
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Incubating for Success
- 1. Created by Josh Schachter, Product Lead, BCG Digital Ventures Incubating for Success 21 NOV 2016 Lessons from the rise of Airbnb applied at BCG Digital Ventures
- 2. Created by Josh Schachter, Product Lead, BCG Digital Ventures The Airbnb story… 2 Airbnb boasts millions of listings in 10's of thousands of cities across nearly 200 countries. But the world's largest "hotel" wasn't always the darling of Silicon Valley. Founded under the framework of design thinking by Joe Gebbia & Brian Chesky, young graduates of The Rhode Island School of Design (RISD), Airbnb trod its way through multiple failed launches and rounds of product iteration before becoming a commercial success. Airbnb did not spawn out of DV. But its story and the lessons that follow reflect the operating principles, lean methodologies, and MVP mindset under which we incubate digital businesses on behalf of our corporate partners. …applied to BCG Digital Ventures
- 3. Created by Josh Schachter, Product Lead, BCG Digital Ventures 1. Solve a problem for a niche audience 2. Great ideas spark a strong reaction 3. Persevere through the Trough of Sorrow 4. Get close to your customers…and do things that don't scale 4 Lessons from Joe Gebbia's interview on How I Built This 3 In October, 2016, AirBnB co-founder Joe Gebbia sat down with NPR's How I Built This.
- 4. Created by Josh Schachter, Product Lead, BCG Digital Ventures • In 2007, Joe Gebbia and Brian Chesky observed sold-out accommodations for the Industrial Design Conference in San Francisco, CA. • Launched airbedandbreakfast.com as a quick proof-of-concept to offer local housing to trade show visitors validated by 3 designer guests. • Received inquiries from past guests for non- conference usage, and expanded site to general travel. 1. Solve a problem for a niche audience 4 AirBnB homepage in March, 2008
- 5. Created by Josh Schachter, Product Lead, BCG Digital Ventures 2. Great ideas spark a strong reaction 5 Joe Gebbia on initial reactions to great ideas Joe Gebbia on initial investor reactions to Airbnb Paul Graham's initial reaction to Airbnb "Great ideas start out as polarizing. They either really tug on somebody's emotions or a latent desire they have that's never been answered before, or they perturb them in some way." "We've all been taught that strangers equal danger…No one in their right mind would invest in this service." "You mean people actually use this?!...Well that's weird."
- 6. Created by Josh Schachter, Product Lead, BCG Digital Ventures • First real launch was at SxSW (unveiled to merely 6 listings and 1 booking). • 2nd launch at 2008 DNC in Denver, Colorado. Grew from 0-800 homes in 4 weeks; but usage flat lined after convention. • Trough of sorrow is the time between product and market fit. When most quit. • Airbnb collects $200/wk in fees during this time. • Bootstrapped by selling collectible cereal. 3. Persevere through the Trough of Sorrow 6 Product Market
- 7. Created by Josh Schachter, Product Lead, BCG Digital Ventures 3. Persevere through the Trough of Sorrow 7
- 8. Created by Josh Schachter, Product Lead, BCG Digital Ventures • Y-combinator's first mandate to Airbnb go to your customers in NY. • Learned that listings needed better photos • Rented a camera; went door-to-door to all 30 hosts to take photos • Hosts revealed inefficiencies of existing user interface; friction in finding listings. 4. Get close to your customers…and do things that don't scale 8 Enlightened Empathy is "seeing the world so closely in the shoes of the person that you're creating for, that you can see the world how they see it. You bring those insights and combine them with your own design point-of- view to build something so much more [special]." Joe Gebbia, founder of Airbnb