2. The Idea Using Facebook advertisements to target consumers music tastes Facebook users list there favourite music on their profiles Using an image of the band or album artwork to attract attention Targeted advertisements will yield higher conversion rates
4. Why Facebook? 67% of B2C companies have acquired a customer through Facebook 9 out of 10 Internet users visited a social networking site each month in 2010 1 out of every 8 minutes online is spent on Facebook Source – comscore, 2011
5. Why Facebook Can target an exact demographic of customer – i.e ‘Coldplay fans aged between 18-35’ Set out a daily budget to ensure you spend over your overall budget Case study – CM Photographics generated £40’000 in revenue from a £600 advertising campaign on Facebook Source – Facebook, 2011
6. Overview Extremely practical for targeting relevant consumers Cost effective – impossible to go over budget Facebook is continuously growing (currently has over 600 million active users)
