SlideShare a Scribd company logo
How to get traffic and
increase sales for your
Shopify store
Keywords:
Keyword research:
Define your target audience and brainstorm for the keywords
Copy and paste your ideas into Google Keyword Planner,add ideas using
Google "Searches related to", Ubersuggest tool and check their search volume
+ check and consider your successful competitors keywords (SemRush)
Cleanse the list - remove too broad,too competitive (use SEO Quake or MOZ
plugin) queries
Keyword research:
Sl"t"e'-U' R"L'------------'- Research •In rltles • In Hl,2,3 • Content • Links
lentz-s elt.m sho if .com
compla1ntsboard.com naturalslate
ifts.co.uk
ool umbus·intemati onal.com
thehomesecurlt outlet.oom
KnobsandPosts.com
sashastrends.oom
if .com
v winestore.com
zube.com.s
little oat ruf f .co.uk
cherrysensual.co.uk
the eatcookie.com
stillfried.com
•
Site structure:
• Smart link juice flow
• Easy to navigate,intuitive for users
• Logical hierarchy for the search
bots
Indexation & duplicate content:
• Sitemaps
• XML
• HTML
[% if page_title contain.s ' Whatever' %}<meta name="robot.s" content="noindex,follow,noarchive">{% endif %]
• Redirects and server response codes
f shopify
......
Navigation
- breadc rumbs:
UOMI SAlWlll IANlll 1
'-' llll'l'IN<I W llU IN IU I II 
110
IAlllSI
llHINO
Al
JIWlllf I
Mll
Sll l P P I N (J1 W I J ll l N C: A N A O A l
 U l r P I M I W tl V I O W l l!I
I N!.P l ll U .._ W l l H Y <> O •
•IA',lf lAIAA
I Y l l
,(!>hn Silvrr llatra Eurrt11is
$900 -
Oete.-,110' Sire-CN:>rl
4W'IO s1...iio! l'01•0 •tml mt:ll:ci ogteo• Oad Ol'l 10 01'y lool •piA"1aCI IOr
0 OC<Oliol'.,,
WHOllSAll CON f ACl US
:Z 0 1' O f I A ll 80ll.VW OOI> t t ,l l C "S
W l l ll P R O M O coot '11 0 W N 20'
-...., ..0qvflo• lon!
Video for products
Y
-.,ga Q..tdogr$j Dc-ta.g.oo.lto.v.•111Rf!cqp
-=-ffltOM• •8iKl(l«•"9>ffel •
•••4 R.ol"'i l Jl -·w - "9 h tl<I<•
n., ....."""O..:.,a- ......19 •.,,..., w!i.,tlftll ,.. *t-OIAlllf
............ ... _.........-.en
V111.1»
Otcagon
Sicw.JU.!lllllt.AJoohol 01ckStow .
• -..;io;.uuhl<••t( lf'1!U!I ..UOOl'l tit '"'" Oof<llO«,....,•
..•••• "'""' " olll••
0.1,WI V.-JOCIM•p """'' ..... C.• p ..........V I ..llLft..fl
,. Go.,....... ... ...f ,,...,,.."...o1
Amum can yaroo °"d?cn Tr.aQ!llD DtQQOD stpu Spq!J •
0
0 Traffic from video channels
0
Better conversions
Its free. Easy.Use youtube.com
Analytics & Social:
tnstiill Google Chedl GA ln•t..11E cornnu11t:e
1S:it-e
UR-L-,.
Anatytl<t for bugt traddng ?
Twitter Fa'
cebook
voutube 1nst.agranl
Plntere''
-,---
-,
com
cofi.wn bvs-1ntemar:1onaf.com
Knobs*"'dPosts.oom
ssh'Stfends.('O'!'l
Ir! ·WI d
.
.
,,.,. 19''tt
m ctlt a m 1h 1f eom
stlllfned.com
nl•
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Increase your ecommerce sales for your existing Shopify websites.

  • 1. How to get traffic and increase sales for your Shopify store
  • 3. Keyword research: Define your target audience and brainstorm for the keywords Copy and paste your ideas into Google Keyword Planner,add ideas using Google "Searches related to", Ubersuggest tool and check their search volume + check and consider your successful competitors keywords (SemRush) Cleanse the list - remove too broad,too competitive (use SEO Quake or MOZ plugin) queries
  • 4. Keyword research: Sl"t"e'-U' R"L'------------'- Research •In rltles • In Hl,2,3 • Content • Links lentz-s elt.m sho if .com compla1ntsboard.com naturalslate ifts.co.uk ool umbus·intemati onal.com thehomesecurlt outlet.oom KnobsandPosts.com sashastrends.oom if .com v winestore.com zube.com.s little oat ruf f .co.uk cherrysensual.co.uk the eatcookie.com stillfried.com •
  • 5. Site structure: • Smart link juice flow • Easy to navigate,intuitive for users • Logical hierarchy for the search bots
  • 6. Indexation & duplicate content: • Sitemaps • XML • HTML [% if page_title contain.s ' Whatever' %}<meta name="robot.s" content="noindex,follow,noarchive">{% endif %] • Redirects and server response codes f shopify ......
  • 7. Navigation - breadc rumbs: UOMI SAlWlll IANlll 1 '-' llll'l'IN<I W llU IN IU I II 110 IAlllSI llHINO Al JIWlllf I Mll Sll l P P I N (J1 W I J ll l N C: A N A O A l U l r P I M I W tl V I O W l l!I I N!.P l ll U .._ W l l H Y <> O • •IA',lf lAIAA I Y l l ,(!>hn Silvrr llatra Eurrt11is $900 - Oete.-,110' Sire-CN:>rl 4W'IO s1...iio! l'01•0 •tml mt:ll:ci ogteo• Oad Ol'l 10 01'y lool •piA"1aCI IOr 0 OC<Oliol'.,, WHOllSAll CON f ACl US :Z 0 1' O f I A ll 80ll.VW OOI> t t ,l l C "S W l l ll P R O M O coot '11 0 W N 20' -...., ..0qvflo• lon!
  • 8. Video for products Y -.,ga Q..tdogr$j Dc-ta.g.oo.lto.v.•111Rf!cqp -=-ffltOM• •8iKl(l«•"9>ffel • •••4 R.ol"'i l Jl -·w - "9 h tl<I<• n., ....."""O..:.,a- ......19 •.,,..., w!i.,tlftll ,.. *t-OIAlllf ............ ... _.........-.en V111.1» Otcagon Sicw.JU.!lllllt.AJoohol 01ckStow . • -..;io;.uuhl<••t( lf'1!U!I ..UOOl'l tit '"'" Oof<llO«,....,• ..•••• "'""' " olll•• 0.1,WI V.-JOCIM•p """'' ..... C.• p ..........V I ..llLft..fl ,. Go.,....... ... ...f ,,...,,.."...o1 Amum can yaroo °"d?cn Tr.aQ!llD DtQQOD stpu Spq!J • 0 0 Traffic from video channels 0 Better conversions Its free. Easy.Use youtube.com
  • 9. Analytics & Social: tnstiill Google Chedl GA ln•t..11E cornnu11t:e 1S:it-e UR-L-,. Anatytl<t for bugt traddng ? Twitter Fa' cebook voutube 1nst.agranl Plntere'' -,--- -, com cofi.wn bvs-1ntemar:1onaf.com Knobs*"'dPosts.oom ssh'Stfends.('O'!'l Ir! ·WI d . . ,,.,. 19''tt m ctlt a m 1h 1f eom stlllfned.com nl• ? ? ? ? ? ? 7 7 7 ? ? 7 ? ? ?