- Keyword research is important to define the target audience and find relevant keywords with good search volumes using tools like Google Keyword Planner, Google "Searches related to", Ubersuggest, and SEMRush. The keyword list should be cleaned by removing overly broad or competitive keywords. - The site structure should allow for smart link juice flow and an intuitive, easy to navigate hierarchy for users and search bots. Sitemaps, XML tags, and redirect codes help with indexation and avoiding duplicate content issues. - Videos can be added to product pages to improve conversions and engagement. Using YouTube is free and easy. Analytics and profiles on platforms like Google, Twitter, Facebook, YouTube, and Instagram help track traffic and