The document provides a comprehensive guide to keyword research, selection, and organization for search engine marketing success. It outlines a 4 phase process: 1) finding core terms that represent the focus of website pages, 2) researching search phrases by adding qualifiers and variations to core terms, 3) analyzing and eliminating keywords, and 4) organizing keywords for on-page search engine optimization. The goal is to identify the most relevant keywords to target for each page through thorough research and testing in order to improve search engine rankings and traffic conversions.
ATI Technical Training Short Course Underwater Acoustics for Biologists and C...Jim Jenkins
Underwater Acoustics for Biologists and Conservation Managers: A comprehensive tutorial designed for environmental professionals. This three-day course is designed for biologists, and conservation managers, who wish to enhance their understanding of the underlying principles of underwater and engineering acoustics needed to evaluate the impact of anthropogenic noise on marine life. This course provides a framework for making objective assessments of the impact of various types of sound sources. Critical topics are introduced through clear and readily understandable heuristic models and graphics.
ATI Technical Training Short Course Underwater Acoustics for Biologists and C...Jim Jenkins
Underwater Acoustics for Biologists and Conservation Managers: A comprehensive tutorial designed for environmental professionals. This three-day course is designed for biologists, and conservation managers, who wish to enhance their understanding of the underlying principles of underwater and engineering acoustics needed to evaluate the impact of anthropogenic noise on marine life. This course provides a framework for making objective assessments of the impact of various types of sound sources. Critical topics are introduced through clear and readily understandable heuristic models and graphics.
http://bit.ly/orchid-blossom-chennai
Orchid Blossom is one of the popular residential developments in Porur, neighborhood of Chennai. It is among the ongoing projects of Orchid Constructions. It has lavish yet thoughtfully designed residences.
SERPS - Your Most Under-Utilized Conversion ToolStoney deGeyter
Think Search Engine Results Pages are all about rankings? Think again. Your results on the SERPs page can be your most powerful--and underutilized--conversion tool.
Perform keyword research like you give a crap. Learn how to find core terms, search phrases, what factors make a good keyword, and how to organize them into highly-optimizable groups that fit perfectly on the page.
Why You Can't Afford to Ignore Digital MarketingStoney deGeyter
It's no secret that buyers are doing more and more of their research online. In fact, for a vast majority of buyers, this is where they start. This means if you're not online you're missing out large segments of your buying audience. Over the past 20 years, the need for digital marketing has grown to a point that it can no longer be ignored. And more likely than not, your competitors are already there.
12 Step Cure for Writer's Block Through Repurposing of ContentStoney deGeyter
Writer's block sucks. Fortunately, you're your own best resource for figuring out what to write next. If you have ever written a blog post, given a talk or presentation, or heck, even posted a tweet, you have the makings of your next piece of valuable content.
I'll demonstrate twelve ways you can take existing content you have already published and turn it into more awesome content. You'll learn how to leverage work you've already created to produce something completely new for an entirely new audience and in a lot less time.
Blueprint for constructing a powerful web presence - 2019Stoney deGeyter
By concentrating on user experience elements such as click-focused navigation, intent-focused keywords, and solutions driven content, your website will better meet the needs of visitors--and keep engaged and better positioned to take action while on your site. Stoney deGeyter gives you actionable takeaways to make your website more SEO and user friendly.
Build a Powerful Web Presence with Content, Social Media, User Experience Str...Stoney deGeyter
Achieving growth through digital marketing requires more than a good optimization strategy.
Digital marketing success now requires building a strong, overall web presence that incorporates quality content, engaging social media activity, and a compelling user experience.
This workshop will help you put all those pieces together. Specifically, you will learn:
Searcher Intent-focused keyword research strategies.
Steps and tips for building solutions-driven content that compels conversions.
How to build user-friendly navigation that guides visitors to the sale.
Social media tactics that break through social network algorithms and strengthen search performance.
Testing techniques to ensure best practices are really the best for your unique audience and web presence.
How to deliver the right content to the right audience at the right time (Exp...Stoney deGeyter
If you’ve been immersed in SEO over the past few years, you’ve likely already noticed the shift away from keyword optimization and toward topical optimization. The goal is no longer to create content around a single keyword but rather to create content that authoritatively covers a specific topic.
But even the best, most authoritative content isn’t going to mean a thing if it’s not what the searcher was looking for. You need to dig deeper into your keyword research and make sure that, while being authoritative, the content also matches the searcher intent.This session will show you, step-by-step, how to do that.
Specifically, you’ll learn
* How to evaluate your current website pages and determine their purposes.
* The process for identifying keyword intent
* The secrets to writing intent-driven content
* The final step that brings it all together and drives the conversion
Give your site some LOVE! Search optimization and customer experience are increasingly overlapping and one cannot be had without the other. Content is the interaction layer where a business and customer finally come together. SEO is critical to ensuring that the customer finds that content, and that it's easy to consume, engaging, and brings them further down the funnel.
http://bit.ly/orchid-blossom-chennai
Orchid Blossom is one of the popular residential developments in Porur, neighborhood of Chennai. It is among the ongoing projects of Orchid Constructions. It has lavish yet thoughtfully designed residences.
SERPS - Your Most Under-Utilized Conversion ToolStoney deGeyter
Think Search Engine Results Pages are all about rankings? Think again. Your results on the SERPs page can be your most powerful--and underutilized--conversion tool.
Perform keyword research like you give a crap. Learn how to find core terms, search phrases, what factors make a good keyword, and how to organize them into highly-optimizable groups that fit perfectly on the page.
Why You Can't Afford to Ignore Digital MarketingStoney deGeyter
It's no secret that buyers are doing more and more of their research online. In fact, for a vast majority of buyers, this is where they start. This means if you're not online you're missing out large segments of your buying audience. Over the past 20 years, the need for digital marketing has grown to a point that it can no longer be ignored. And more likely than not, your competitors are already there.
12 Step Cure for Writer's Block Through Repurposing of ContentStoney deGeyter
Writer's block sucks. Fortunately, you're your own best resource for figuring out what to write next. If you have ever written a blog post, given a talk or presentation, or heck, even posted a tweet, you have the makings of your next piece of valuable content.
I'll demonstrate twelve ways you can take existing content you have already published and turn it into more awesome content. You'll learn how to leverage work you've already created to produce something completely new for an entirely new audience and in a lot less time.
Blueprint for constructing a powerful web presence - 2019Stoney deGeyter
By concentrating on user experience elements such as click-focused navigation, intent-focused keywords, and solutions driven content, your website will better meet the needs of visitors--and keep engaged and better positioned to take action while on your site. Stoney deGeyter gives you actionable takeaways to make your website more SEO and user friendly.
Build a Powerful Web Presence with Content, Social Media, User Experience Str...Stoney deGeyter
Achieving growth through digital marketing requires more than a good optimization strategy.
Digital marketing success now requires building a strong, overall web presence that incorporates quality content, engaging social media activity, and a compelling user experience.
This workshop will help you put all those pieces together. Specifically, you will learn:
Searcher Intent-focused keyword research strategies.
Steps and tips for building solutions-driven content that compels conversions.
How to build user-friendly navigation that guides visitors to the sale.
Social media tactics that break through social network algorithms and strengthen search performance.
Testing techniques to ensure best practices are really the best for your unique audience and web presence.
How to deliver the right content to the right audience at the right time (Exp...Stoney deGeyter
If you’ve been immersed in SEO over the past few years, you’ve likely already noticed the shift away from keyword optimization and toward topical optimization. The goal is no longer to create content around a single keyword but rather to create content that authoritatively covers a specific topic.
But even the best, most authoritative content isn’t going to mean a thing if it’s not what the searcher was looking for. You need to dig deeper into your keyword research and make sure that, while being authoritative, the content also matches the searcher intent.This session will show you, step-by-step, how to do that.
Specifically, you’ll learn
* How to evaluate your current website pages and determine their purposes.
* The process for identifying keyword intent
* The secrets to writing intent-driven content
* The final step that brings it all together and drives the conversion
Give your site some LOVE! Search optimization and customer experience are increasingly overlapping and one cannot be had without the other. Content is the interaction layer where a business and customer finally come together. SEO is critical to ensuring that the customer finds that content, and that it's easy to consume, engaging, and brings them further down the funnel.
Finding Education & Growth Opportunities in the Unlikeliest of PlacesStoney deGeyter
Education doesn't stop at the textbook. In fact, it rarely even starts there. The best education is in life experiences. But you have to learn how to recognize them when you see them. There is a lesson in everything, and we'll explore how you can grow from the most unlikely of places.
Your Blueprint for Constructing a Powerful Web Presence: UX - Social - ContentStoney deGeyter
By concentrating on user experience elements such as click-focused navigation, intent-focused keywords, and solutions driven content, your website will better meet the needs of visitors--and keep engaged and better positioned to take action while on your site. Stoney deGeyter gives you actionable takeaways to make your website more SEO and user friendly.
Win In the Search Engines With Powerful Social and Content StrategiesStoney deGeyter
This presentation will take you through the Three Pillars of Digital Marketing. You'll learn how to harness the power of social media, how to optimize your site using the proper keywords, and how to write content like a pro.
Give your site some LOVE! Search optimization and customer experience are increasingly overlapping and one cannot be had without the other. Content is the interaction layer where a business and customer finally come together. SEO is critical to ensuring that the customer finds that content, and that it's easy to consume, engaging, and brings them further down the funnel.
Marketing is increasingly going digital as more buyers conduct their research online. Companies are investing more time and money in digital. To please potential customers and compete in this environment, you need a digital component to your marketing.
This presentation takes you through the benefits of digital marketing, specifically how the costs compare with traditional marketing efforts. You'll also learn how your old marketing materials can be reused to help you get a jump start on your digital marketing campaign.
Stand Out From the Crowd - How to Make Your Website Amazingly, Incredibly, an...Stoney deGeyter
Online competition is only getting more fierce, and search engine algorithms seem conspired to keep you out of the top spot of the rankings. The only way to survive in this environment is to go beyond having a great website and build a truly unforgettable web presence. You'll learn how in this presentation.
Specifically, you'll learn:
>> Why your website is hearing crickets. Why aren't you getting traffic, leads and sales?
>>How to build a web presence that people love, return to and remember to tell their friends about.
>>Why unforgettable websites deserve (and often earn) top search engine rankings that drive targeted traffic, sales, and profits.
Great design doesn’t always mean great code. A website may look great and function properly in a browser. It may even have fabulous content. But what's “under the hood” can make the difference between a top-ranked site and a low-ranked site. Learn what technical issues can prevent search engines from spidering and indexing your site, including:
>> Slow site speed
>> Code bloat
>> Duplicate content
>> Lack of mobile optimization
>> And more
Before the Funnel: Conversion Optimization Tips to Drive Targeted TrafficStoney deGeyter
Smart marketers know that traffic alone is a vanity metric. To be successful, you have to convert that traffic into customers. And so we have the growing focus on conversion optimization. By leading visitors effectively through a well-planned sales funnel, we can increase sales without ever attracting a single additional visitor to our sites.
But one of the little-known secrets to successful conversion optimization is that it starts with getting the RIGHT traffic from the get-go. Rather than trying to get traffic, ANY traffic, you’ll can bring in a lot more money a lot more quickly by attracting an audience that’s ready to convert rather than one that’s not. This session will show you how.
This presentation will help you:
>>Decipher between a visitor who is ready to become a customer and one who is not.
>>Identify which types of keywords used by ready-to-buy searchers and how to incorporate them into your content for maximum conversions.
>>Use title and meta description tags to take their targeted audience from searcher to visitor to customer.
4-Point Digital Marketing Growth Regimen For SMBsStoney deGeyter
Competition can be fierce online, especially for small and medium businesses. To succeed, you need to "train" just as an athlete does for an important competition.
This presentation will guide you through a training regimen tailored to the unique needs of SMBs. By focusing on the disciplines outlined here, you can boost your web presence and shoot past your online competitors.