SlideShare a Scribd company logo
23 years working with some of the world’s leading companies large
and small.
Concept, name, concept test, brand identity, merchandise mix,
interior design, build in three locations Rome, Milan, Rimini with
Leonardo Mondadori. Entire project managed by Allard Marx.
Symbol for new currency donated to Gulf to assist with process
Initiative being proposed to UK industrialists and
government to grow economy
Sweden’s telecom company. Developed the name.
New restaurant concept
Consolidation of Peroni’s disparate distribution
companies under one new brand.
Symbol for new currency donated to Gulf to assist with process
Health and wellness centre, Sydney Australia
Camera technology and service provider.
New global gliding championship
operator
A name originally developed for and approved by the now infamous Sergio
Cragnotti to replace ‘Enimont’, finally comes to life as a technology venture
Global campaign to diminish water pollution
Entirely new concept: the acquatic equivalent of the carbon footprint
The acquatic equivalent of being carbon neutral yet where compensatory offset projects exceed the value
of already diminished acquatrails.
High-end clothing/retail consultants and importers
to operate in Europe.
Investment fund London: not yet launched
New skincare company
Personal perfume range
New restaurant concept
New restaurant concept
New restaurant concept
Part of development work for MARC Restaurants’ Morton’s Club Berkeley Square
Brand identity developed for Dutch former industrialist Allerd Stikker
Leo@Incide.com +44 7445 30 86 22

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