The document discusses incentives and rewards used by organizations to align employee and company interests. It analyzes incentive mechanisms commonly used in new social computing markets, which are dominated by small companies using limited, simple incentives. A survey found the most popular mechanisms among social computing companies are relative evaluation and pay per performance as the costs of other methods like quantitative, peer, and indirect evaluation have decreased. Different organizations employ various combinations of incentives, with mechanisms focusing on quotas, bonuses, compensation levels over time, team-based pay, and psychological factors to influence future employee behavior.