2.  Firstly the main way in
which our media products
use, develop or challenge
forms and conventions of
real media products is the
way in which we use the
conventions of a normal
trailer. For example, right
at the beginning of our
trailer, we had a shot of
information from the
MPAA. We wanted to use
the BBFC but it was too
difficult to find the
information, therefore we
had to settle for the next
best.

3.  Our next shot was
information on our
production company.
Production company
information often appears at
the beginning of film trailers,
this is one of the
conventions that we
purposely followed when
creating our trailer. We also
put a well-known production
company at the beginning of
our trailer in order to get the
audience attention, and for
them to recognise the
producers of the film.

4.  Another way in which our
main media product
follows the conventions of
real media products is the
typography that we use in
our trailer. In real horror
trailers, we often see the
conventional dark
background with white
writing in this type of
genre and this is
something that we used in
our trailer.

5.  In terms of conventional costumes, we felt that
we would like our film to be more naturalistic to
make it appeal to our audience even more. We
felt that it was vitally important to have quick
cut and editing in our trailer. We did this in
order to meet the conventions of a trailer.

6.  In addition to that, another element that we added to
our horror trailer as part of the traditional codes and
conventions is that that we added conventional
sound to our trailer. In order for our trailer to look
like a horror, we had to make it sound like one. In
our horror trailer we tried to make traditional horror
music, in the sense that it created a sense of
anxiety and tension.

7.  In terms of our
magazine, we
took ideas from
the leading film
magazine
company called
“Empire.” We took
vital parts of the
magazine and
ensured that we
had them in our
magazine.
Examples of this
are the use of the
barcode and the
title colours etc.

8.  In terms of our poster, we
used the conventional
colours of the horror
genre. For example, we
had a dark background
with white bold writing.
This already shows that
we are following the
codes and the
conventions of the genre.