The document discusses how the student's media product Paranormal Occurrences uses, develops, and challenges conventions of real horror movie genres. It uses common horror techniques like building tension with creepy sounds and acting before shock scenes. It also develops conventions by using both sight and sound to build maximum tension. Additionally, it adds realism by including a common car breakdown to introduce the horror element. While it follows general horror stereotypes, it challenges conventions somewhat by using a child as the "monster" which is typically seen as scarier.