In It For The Money is an independent record label formed in 2008 with 2 part-time employees. In 2010, it branched into management and adopted a 360 degree business model to generate revenue from multiple streams like tours, merchandise, and promotions in addition to album sales as CD sales declined. This model has become common for independent labels to build fan bases and revenue. The label was able to get one of its artists' songs placed in the TV show "Skins" and another in the video game "Saints Row", providing exposure and showing the band's development. Blogging has become an effective free marketing strategy for independent labels to promote their artists internationally. However, larger labels like Columbia have financial advantages for PR spending and magazine

1. In It For The Money
Jordan and Emma

2. History
It was formed into 2008 as a Independent record label.
They have 2 part time employees for the entire company.
In 2010 they branched into management and developed the
360 degree business model.
Brett branched into management to make more money
because CD sales were declining and bands were coming to
him for advice.

3. 360 Degree Business Model
Rather than only relying on album sales for money they
branch out using tours, gigs, promo and merchandise.
Many Independent labels have been doing this for a long
time due to the albums not making a lot of money. They
also had to build their fan base and this was a way to do it.
Large Media conglomerates are now starting to catch on.
The first large company to do it was Live nation with
Madonna.

4. Synergy
In It for The Money managed to get “You love her coz she’s
dead” song “Superheroes” in the TV show “Skins”. This was
a big step for the Band and label because the producers of
skins had to chose between them and Franz Ferdinand
therefore showing that the Band had been developed into a
good band otherwise wouldn’t have been chosen over
£20,000.
The song ‘Engine Wrecker” was featured in Saints Row.

5. Convergence
NYC Cops sent a track to a New
York blog and it gained 4000
clicks on this blog and was
picked up by many others.
Blogging is the best way for Independent record labels to
do every type of marketing for free. Due to the rise in the
internet it is a great way to reach people because the
majority of people have access to it. They can also reach
international audiences much easier.

6. Competition With Columbia
The minimum amount of money spent on PR for a single is
£10,000. This only buys you a small mention in a magazine,
such as NME or Kerrang!
These magazines are more likely to favour bigger labels
such as Columbia, as they can offer more money and can
offer things in return.