The document discusses Solomon Asch's impression formation theory from 1946, which proposes that we form impressions of others through a process of categorizing people based on our beliefs about their characteristics, roles, physical attributes, and normal behaviors. According to Asch, an impression is our mental image of another person consisting of the beliefs we hold about their traits.

3.  The impression formation theory was
pioneered by Solomon Asch (1946)..
 He said that this is process through which we
form impressions of others.
 An impression is our image of another
person, consisting of the beliefs that we
have of that person's characteristics.

4.  (warm, curious),
roles (mother,
lawyer),
 physical attributes
(red-headed, tall),
and normal
behaviors (smiles a
lot, talks loudly)