What Is QuantitativeResearch?
• - Systematic collection and analysis of
numerical data
• - Seeks relationships, differences, and patterns
• - Uses tools like surveys, experiments, and
statistics
3.
Why It Matters
•- Objective & replicable
• - Enables generalization from sample to
population
• - Supports evidence-based decision making
4.
Fields That Relyon Quantitative
Research
• 1. Communication
• - Development of phones, internet
• - Research on improving communication skills
• 2. Medicine
• - Diagnosis, treatment, and prevention
• - Largely based on survey and observational
research
5.
Behavioral Sciences &Psychology
• - Studies relationships and differences
• - Examines memory, perception, problem-
solving, personality, and language acquisition
6.
Education
• - Enhancescritical thinking, reading, writing
• - Research on learning strategies, academic
performance, curriculum development,
assessments
7.
Social Sciences
• -Studies society and social relationships
• - Investigates leadership competence and
influence
8.
Business
• - Informsmarketing strategy, product
innovation, consumer behavior, service
improvement
9.
Agriculture & Fisheries
•- Tracks disease trends in crops/fish
• - Helps with prevention and sustainable
development
10.
ICT (Information &Communication
Technology)
• - Analyzes systems scientifically
• - Drives innovation and policy in tech sectors
11.
Key Benefits ofQuantitative
Research
• - Supports large-scale educational
improvement
• - Guides policy and business decisions
• - Strengthens scientific and medical
advancements
12.
Examples by Field
•- Medicine: Statistical trials to assess
treatments
• - Education: Surveys linking study habits to
performance
• - Business: Consumer surveys shaping product
design
13.
Limitations to Consider
•- May overlook depth and context
• - Depends on accurate data and methodology
• - Sometimes less suited for exploring
underlying meanings
14.
Conclusion
• - Quantitativeresearch is vital across
disciplines
• - Its broad applicability stems from its rigor
and generalizability
• - Best when combined with qualitative insights
for deep understanding
15.
References
• - WowMath video (2022)
• - Creswell, JW (2012). Planning, Conducting,
Evaluating Quantitative & Qualitative Research