Bahaa Abdul Hussein is a Fintech expert and shares his experiences with his audience through his blogs. Data quality is a measure of how well data meets the needs of its intended use. Data can be of poor quality for many reasons, including inaccuracies, inconsistencies, duplications, and missing values. Data quality is often assessed using establish criteria, such as accuracy, completeness, timeliness, and relevancy. Improving data quality can be a challenge, but it is essential for businesses that rely on data to make decisions.