This document discusses the impact of social media in Pakistan. It notes that social media usage has increased substantially in Pakistan, with 88.7% of the population using Facebook. Social media has both positive and negative impacts. Positively, it provides opportunities for employment, education, and fame. However, it can also damage real-world relationships by enabling "fake friends." Additionally, dangerous online games and lack of privacy are concerns raised by the document.

1. THE
IMPACT OF
SOCIAL
MEDIA IN
PAKISTAN
BS 4 A NUML UNIVERSITY
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2. PRESENTED
BY
• Syed Ali Hassan Shah
• Furqan Idress
• Nida Imran
• Nirmal Bazla
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3. NIDA
IMRAN
1st to present the slides
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4. CONTENTS
• What is Social Media ?
• Social Media Stats In Pakistan ?
• Impact Of Social Media In Pakistan ?
• Fame Through Social Media ?
• Effect On Social Media ?
• Dangerous Games ?
• Hacking ?
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5.  Social media includes the interacting, sharing, discussing on different topics
globally.
 A type of electronic communication by which people share information, ideas,
messages and other content like audio/ video call etc.
SOCIAL
MEDIA
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6. REPORT NUMBER OF MOBILE SUBSCRIBERS IN PAK
ROSE BY 10.5 MILLION DURING FIRST QUARTER OF
2018
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7. SOCIAL MEDIA STATS
IN PAKISTAN
August 2018
Facebook88.7%
YouTube 5.03%
Twitter 3.7%
Pinterest 1.61%
Instagram 0.53%
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8. IMPACT OF SOCIAL
MEDIA IN PAK
• Opportunities For Employment
Social media has supplied the opportunities for searching jobs .social media
itself has provided online job opportunities.
• Fake Friends
Social media have affected the pure relations. Now people did friendship
on social medias and make fake friends.
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9. IMPACT OF SOCIAL
MEDIA IN PAK
Education Outside The Institute
Social media help teacher and student to communicate and discuss about the
difficulties in lecture.
Lectures can be delivered through social media by live video.
Social media provides opportunity to connect with teacher all around the world.
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10. FURQAN
IDRESS
2nd to present the slides
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11. FAME SOCIAL MEDIA
 Overnight the tea seller becomes a celebrity.
when a photographer took random click of tea
seller in Islamabad and uploaded this
photograph on social media.
FAME
 Similarly tahir shah ,And now
Mohammad Asif painter become
celebrity through social media.
FAME THROUGH SOCIAL
MEDIA IN PAK
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12. As much comedians have start
highlighting the culture by
comparing with foreigners by
naming brown people versus white
people.
Sometimes in fun, sarcasm has
teaches some powerful messages
related to mother’s day etc.
Zaid Ali Tahir Similarly the
nasreen character,, sham idrees and
froggy.
COMEDIANS
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13.  Social media used as a medium
for promotions, marketing.
 It allows you to interact with the
customer. And keep people
updated about the products and
different discounts to regular
customers
PROMOTION OF
BRAND
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14. ONLINE
MARRIAGES
Due to excess use of social media websites in Pakistan people get connected with each other, start
making friends. And now people if like somebody and have understanding they tie the knot with each
other.
For example:
Mary Kathleen an American women travelled to haripur, Pakistan to marry Adeel Awan as they both met
on Facebook and decided to tie the knot with each other.
Similarly a Chinese woman travelled to Pakistan on November, 2017 to marry a man from layyah with
whom she met in 2015 on Facebook.
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15. NIRMAL BAZLA
3rd To present the slides
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16. BLOGGING
 Now blogging culture are growing in Pakistan due to social media.
 Many people are blogging and sharing stories about life, travel, adventures,
sharing personal experience related to any product.
 Blogging are also becoming a way of income.
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17. VLOG
GING
 Vlogging in which posts are comprises of video format.
 They share information in visual form related to travelling,
experiencing something new etc.
 They become the internet celebrity as well. Many people doing it as
a career.
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18. DANGEROU
S GAMES
 Similarly the blue whale game was spread through links on social media. This game appears as
a link in Whats app and face book. This game also reached to Pakistan.
 Some cases reported in Pakistan too.Like a boy from Mardan start playing this game for
enjoyment but the tasks slowly becomes very tough and he fell into anxiety that asked for
medical help.
 There is another victim registered in Peshawar where a girl is at last stage of this game of
committing suicide was rescued.
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19. MAKING MONEY FROM SOCIAL MEDIA
PLATFORM
In Pakistan many people are using social media for making money.
They are promoting the affiliated products. Use visual media to promote their
craft. Social media are facilitating by providing coaching services.
If you have many followers and active users up to 2 billion on facebook,8oo
million on instagram and 300 million on twitter.
This provides the chance that any brand can hire you for the promotion of
product on the social influencer marketing.
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20. SYED ALI
HASSAN SHAH
Last to present the slides
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21. EFFECT ON
GENERAL ELECTION
 The political parties have their own media cell.
 Campaign on social Medias is as necessary as in past door to door campaign.it saves time
and energy of electable.
 It helps to mobilize supporters, convince voters
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22. ACCOUNTABILITY DURING GENERAL
ELECTIONS IN PAKISTAN
 As people asked questions from the electable about their performances, show them the
mirror, by posting their videos on social media later it get by channels and they broadcast as
breaking news
 A video of previous chief minister of Punjab are circulated related to walking around streets
of London and stop on traffic signals without protocol like an ordinary citizen contrary to
protocol they enjoy in Pakistan.
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23. HELPING
PEOPLE
• Social media help people in all the hard times. Either they are collecting money for Ehdi
foundation.
• Many times people share their hardships. like few months before a video circulate in
which a boy bag is misplaced having all the important documents. The video seen by army
to they find out bag and handover to boy.
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24. LACK OF
PRIVACY
Lack of people privacy in Pakistan. All the post, comments, status, chats, picture.
People are being followed or monitor on social media and they provide this data to
intelligence agencies
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25. • Thank you Bs 4 A
ANY QUESTION ?
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