Afghan Social Media Summit 2014 (ASMS2014)

October 19-21, 2014 SPONSORSHIP
OPPORTUNITIES

AFGHAN NETIZENS HAVE...
!
!
A HUNGER TO BE HEARD
A STRONG VOICE
and LOTS TO SAY
!
facebook.com/afghansocialmediasummit twitter.com/afgsocialmedia

THIS TIME LAST YEAR,
ASMS2013 (AKA #PAIWAND)
!
Brought together 262 Afghan social media
users through a two-day national summit that
provided training, tools, and support to
accelerate Afghan social media use for
positive social change.

#PAIWAND PAIWAND BY THE
NUMBERS
24
29
30
160
25
5
interactive
workshops
speakers
provinces of
Afghanistan
represented
female
attendees
Participants selected to attend
the social media summit
speakers joining by
videoconference
262total participants,
including VIPs,
speakers,
and journalists
Afghanistan’s First Social Media Summit
22 + 23 SEPTEMBER 2013
PRESS
PARTICIPANT
VOLUNTEER
STAFF
VIP

HELP US BUILD ON LAST
YEAR’S MOMENTUM…

#ASMS2014
BIGGER
Expanded to 3 days
500 participants per day
BETTER
More speakers + topics
Refined content
STRONGER
More partners and
stakeholders
New elements including
innovative technology,
interactive social media labs,
and more!

!
THE BASICS
!
Dates: Oct 19-21, 2014
Location: Kabul, Afghanistan
Audience: 500+ social media users per day from all 34
provinces
Goals:
•Highlight innovative case studies of social media use in
Afghanistan
•Increase social media skills for participants
•Create a strong community of Afghan social media users
Follow-up: After the summit, we will hold 1-day workshops on
digital literacy in 10 provinces
!
!!!

ASMS 2014 TENTATIVE AGENDA
!
• Building Social Movements: Development and Civil
Society
o #HashtagActivism
o Social Media for Citizen Advocacy
o The Role of Humor in Movement Building
o Crowd-funding Afghanistan: “Badakshan Needs You”
• New Media, Old Media: Journalism in the Digital Age
o Press Event: Relaunch of Paiwandgah Citizen
Journalism platform
o How News Spreads in the Digital Economy
o Panel Discussion: Mobile News
o Digital Media and the Freedom of the Press
o Social media, journalism, and ethics
• Innovation, Mobile, and Emerging Technologies
o Innovations in Wifi Technology: Mesh Networks,
Drones, and Other Ways to Provide Internet
Coverage
o Look Around You: The Power of Maps on the Social
Web
o Open Data
o Unveiling The Secrets of Social Media: Photos and
Geolocation
• Governance and Politics
o Social media and Afghan Elections
o SadRoz.af: Tracking the First 100 Days of the New
President
o Digital Governance: A Case Study from India
o Free speech, censorship, and the future of the
Internet in Afghanistan
• Society, Culture, and Rights
o Pashto Landays, Online and Off
o The Role of Social Media in Contemporary Art
o Towards an Afghan Digital Bill of Rights
o Afghan Women Online: Rights, Safety, and Ways
Forward
• Marketing and Communications
o Understanding Platforms
o Defining Success: Social Media Metrics
o Online Media Buying
o Everything You Need to Know About Facebook
Advertising
o Lessons from the @EUinAfghanistan: Managing
Engagement via Online Competitions
• Global Case Studies and Best Practices
o “We the People”: The White House’s Digital
Engagement Platform
o #OccupyGezi: Case Study of a Social Media-Fueled
Protest
o HarassMap: Geolocating Sexual Harassment in
Egypt
o #Kony2012: Lessons Learned on Viral Marketing
• Skills-Building Practicums
o Visual Storytelling Workshop
o Wikimedia
o Collaborative Mapping with OpenStreetMap
o Online Privacy and Digital Security
o Follow-up workshop: Geolocation
o Follow-up workshop: Open Data and Innovation

#ASMS2014
BROUGHT TO YOU BY…
THE ASMS TEAM IS MADE UP OF AFGHAN AND INTERNATIONAL ENTREPRENEURS
| CHANGE-MAKERS | SOCIAL MEDIA EXPERTS | MEDIA PROS | AND
TECHNOLOGISTS COMMITTED TO EFFECTING POSITIVE CHANGE IN AFGHANISTAN.

WE REPRESENT A PUBLIC-PRIVATE
PARTNERSHIP BETWEEN...
IMPASSION AFGHANISTAN
!
A proud Afghan social enterprise, Impassion Afghanistan is Afghanistan’s first social
media agency. We combine experience in media, communications, and technology
with local and cultural expertise to create innovative, technology-based
communications campaigns and data collection plans to help government, business,
and communities engage in a networked world.
AND
U.S. Embassy Kabul - Public Affairs Section
!
The U.S. Embassy Public Affairs Section will provide limited grant funding to implement
the Summit and follow-on provincial trainings. This partnership aims to provide the Afghan
Social Media Summit with the foundation upon which it can become a fully self-funded
and self-sustaining Afghan-led initiative.

BUT WE NEED YOUR HELP.
!
!
Conferences are only as good as the people
present.
!
ASMS2014 is looking for partners who not
only have demonstrated passion in social
media and mobile technology, but also
fundamentally believe in their transformative
power in creating positive social impact.

WHAT’S IN IT FOR YOU?
IN ADDITION TO SUPPORTING SOCIAL GOOD VIA
TECHNOLOGY, SPONSORING #ASMS2014 ALSO
COMES WITH SOME TANGIBLE BENEFITS...

#ASMS2014
IS AN OPPORTUNITY TO:
Integrate your brand into a
ground-breaking three-day
experience with a captive
Afghan audience that cares
deeply about tech, social
media, and civic engagement
!
Gain valuable earned media
through our national and
international media partners
!
Engage with Afghanistan’s
emerging digerati of
influencers, activists, early
adopters, and young leaders.

SPONSORSHIP BENEFITS
!
!
To cater to the needs of different sponsors, as
well as the financial requirements of the
conference, the ASMS team has created two
main types of sponsorships:
!
1. Tiered sponsorship packages
2. In-Kind Partnerships
!
We are also open to creating customized
sponsorship packages.

TIERED SPONSORSHIP PACKAGES
DETAILS EXCLUSIVE
(1 onyly)
GOLD
(2 only)
SILVER
(3 only)
BRONZE
(4 only)
PRE-CONFERENCE MARKETING
Exclusivity: No competing company offered sponsorship X
Brand logo on inclusion of all TVCs X X X X
Representatives recommended to local and international journalists as
X X X
interviewees
Video interview on brand use of social media X X
Brand feature (text) on conference materials, including print, website, and other
online marketing channels
X X X X
Exclusive and proprietary survey for event participants, custom-tailored to each
brand X X
CONFERENCE
Branded lounge area X
Keynote speech during session of choice X X
Option of sponsored break-out sessions and/or workshops X X X
Branded workshop/break-out rooms X X X
Exhibition Booth X X X X
Sponsored Fellows that will attend summit as participants and provide brand-related
coverage X X X
Insert in the Participant Gift Bag X X X X
VIP Parking X X X X
All Access VIP Pass Unlimited 3 2 1
POST-CONFERENCE
Exclusive insights report on social media and mobile tech use in Afghanistan,
available only to sponsors X X X X
Continued monthly mention of brand on Facebook and Twitter X X X X
Guest blog post on ASMS blog X X X X
Branded social media contest, to create user generated content around brand X

IN-KIND SPONSORSHIP
TECHNOLOGY
PARTNERS
Technology partners will supply the technology, whether web-based or
physical infrastructure, that will run the conference. Products and
services will be provided free of cost in exchange for having the
company logo, profile, and other marketing materials prominently
displayed, including in the following:
• Sponsorship pages
• Relevant social media posts provided by the partner
• Distribution of promotional materials, gift items (provided by the
company), and product demos (provided by the company) at the
conference.
MEDIA PARTNERS
Media partners will be given priority in attending and covering ASMS.
ASMS and the Media Partners will work out mutually beneficial
agreements for reciprocal content distribution, ad placements, and other
promotional activities. In return, Media Partners will be promoted on the
following:
• Sponsorship pages
• Promotion of relevant social media posts provided by the partner
across social media channels
• Distribution of promotional materials, gift items (provided by the
company), and product demos (provided by the company) at the
conference

2013 PARTNERS AND SPONSORS
INCLUDED…

If you are as impassioned
as we are about meeting
the needs of a rising
generation of Afghan
leaders, let’s talk about
how we can bring
to life.
For sponsorship inquiries:
luisa@socialmediasummit.af
For press:
press@socialmediasummit.af
For general inquiries:
#ASMS2014 summit@socialmediasummit.af

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