Social networking allows people to stay connected by communicating, sharing views and exchanging ideas, knowledge, information, interests and opinions on topics like music, opportunities, and activities. In India, over 6 crore internet users participate in social networks, with 81% on social networks and 14% from rural areas. Most Indian social network users are male (82%) who engage with advertisements, while females make up 18%. Globally and in India, popular social sites include email services, search engines, and social networks.