Rural market is considred to be a low income, ‘sachet market’ wherein the level of awareness is lower and preference for branded products dosen’t exists. These nations are rejected in this empirical research based on the primary data. The universe of the study is Uttarakhand, and the sample size used is 400.The study proves that income in rural areas are increasing, there exists heightened awareness and rural consumers do prefer branded products. Their buying pattern of FMCG is either weekly or fortnightly, and they are price-sensitive. Distribution-network emerged as the biggest problem. Accordingly, rural-marketers need to revise their strategies. Keywords: Rural market is considred to be a low income, ‘sachet market’ wherein the level of awareness is lower and preference for branded products dosen’t exists. These nations are rejected in this empirical research based on the primary data. The universe of the study is Uttarakhand, and the sample size used is 400.The study proves that income in rural areas are increasing, there exists heightened awareness and rural consumers do prefer branded products. Their buying pattern of FMCG is either weekly or fortnightly, and they are price-sensitive. Distribution-network emerged as the biggest problem. Accordingly, rural-marketers need to revise their strategies. Keywords: Rural, Rural Marketing, FMCG, Marketing-Mix (Product, Price, Place, Promotion) Rural market is considred to be a low income, ‘sachet market’ wherein the level of awareness is lower and preference for branded products dosen’t exists. These nations are rejected in this empirical research based on the primary data. The universe of the study is Uttarakhand, and the sample size used is 400.The study proves that income in rural areas are increasing, there exists heightened awareness and rural consumers do prefer branded products. Their buying pattern of FMCG is either weekly or fortnightly, and they are price-sensitive. Distribution-network emerged as the biggest problem. Accordingly, rural-marketers need to revise their strategies.