Details about the support Impact Interactions has provided multiple clients across the globe since 2003.

1. Our Qualifications & Approach to Delivering
Value Through Social Media and
Communities
Mike Rowland
President
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2. Our Projects Bring Business Value
to Clients, Not Just Traffic
From the recent Value Framework project with Impact Interactions:
“Active members using our community to interact and engage with
us controlled hundreds of millions of dollars in sales revenue over a
6 month period.
Active partners of NetApp engaging in the community delivered over
half a billion dollars in partner owned sales revenue over the same
time period.”
- Navneet Grewal, Director Digital Marketing
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3. Projects with Results
Recent Projects Demonstrate Our Social Media and Community
Experience Drives Business Results for Our Clients
Cisco Support Community Hall of NetApp Social Media Audit &
Fame & VIP Program builds resulting strategy work uncovers,
increased loyalty among top then builds stronger social content
members while providing incentive strategy to drive executive
for newer members to contribute decision maker engagement
thereby reducing costs (Global) (Global)
SAP’s Partner University & Best ACS’ Member Network spurs
Performance Programs increase collaboration, peer recognition,
training and go to market skills and engagement while increasing
that result in faster revenue goal member retention rates (U.S.)
achievement (EMEA)
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4. Our Experience
Our Clients include: Global Experience: Our Project Map
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5. Our Depth of Experience
is Second to None
2010 to 2011
o Partner University for SAP
EMEA
o Social Media Audit &
Strategy for NetApp
o Social Moderation for
Disney Parks & Resorts
2009 – launch
Cisco’s marketing o Social Media Listening &
2003 - Impact 2007 – launch 18 local communities, build & Blog dashboards for Cisco
Interactions language communities manage SAP’s
around the globe for partner enablement o Launch Japan community,
Founded SAP, launch Cisco’s social media
manage Twitter accounts,
2005 – launch influencer NetPro Poland, provide strategy, create
loyalty program for Intel, multiple training SAP’s demand internal communities, and
train SAP’s demand sessions to companies generation
generation centers on on using new social marketing community for
media tools to expand dashboard, build
use of new “social NetApp’s interactive Cisco
media” tools, community networks online, consult
2002 – create with AARP to launch strategy & online o SAP Demand Generation
roundtable expands to
industry’s first ROI 20 members including new member social community tactics,
case studies for WebMD, Cisco, Intel, network social media newsletters
Cisco, ATT, SAP, Consumer Reports, listening for Cisco,
Mercury Interactive, Sony, SAP, HP, Sun, social media o Launch & Moderate
and others. Launch and others dashboards for SmartAboutMoney.org for
SAP first executive Cisco & NetApp
2000 – launch level blogs, create NEFE
first online first online community
communities for roundtable for o SAP Partner & VAR
SAP, Cisco, ATT, companies in both
B2C and B2B
Enablement “Best
AARP, MSN,
Mercury w/Participate.com Performance” program
Interactive, and including all Social Media
others
w/Participate.com (Twitter, LinkedIn, YouTube,
Blog)
o Moderate Figment.com
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6. Our Consulting Services
Social Media & Online Community Consulting Services
– Maximize online results through proven strategies using interactive features like
communities, Twitter, Facebook, LinkedIn, YouTube, and events to meet specific
business objectives
– Bring the best practices and real world user experience into the planning process
in order to accelerate results while avoiding the common mistakes most
organizations make using social media and communities
Project Management Consulting Services
– Support from developing Business Requirements documentation to management
processes and activities
– Technology selection to find the platform(s) that will best fit your plans and
provide measureable results
Measurement Strategy Services
– Clear concise reporting on how Social Media is performing against your
organization’s key performance indicators (KPI) to deliver results and insight
– ROI framework and analysis to provide executives with the value of your project
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7. Recent Consulting
Engagements
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8. Social Media & Community
Training Workshops
We deliver global
workshops to help
our clients’ teams
understand the best
practices in using
social media
effectively
– In person
– Online Meeting
Rooms
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9. Our Outsourced
Management Services
Social Media & Community Management Services
– Day to day management of social media sites and communities to increase
interactions, drive traffic, and increase results for social media programs, online
communities, and events
• Professionally trained staff to ensure social media and community is working
towards organizational goals, not just random chatter
– Content Curation with Social Support to build audiences and provide
opportunities for engagement
Social Media Listening Services
– Expand the network of information sources beyond your project to gain additional
insight and opportunities for your brand and project
– Understand when to engage with critics and when to wait on the sidelines while
identifying the enthusiasts for your brand
– Drive quality interactions to your project through effective use of third party sites
while being seen as a thought leader
Social Media & Online Community Interactive Dashboards
– Data visualization and tracking of Key Performance Indicators
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10. Recent Management
Engagements
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11. Customized SAP Crystal©
Interactive Dashboard
Reporting
Why Present a Static PowerPoint Deck When
You Can Provide a Self Service Dashboard &
Analysis?
Dashboards Customized to Report on Multiple
Data Sets & Sources
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12. About Impact Interactions
References
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13. What Our Clients Say:
“Impact Interactions’ work helped us crystalize & articulate
key concepts for driving our use of online mediums forward “I have worked with Impact Interactions for the past four
strategically and tactically. They were on time, highly years developing the NetApp Community strategy. They are
collaborative, insightful on how to promote a vision and very an invaluable resource to our team. Their in-depth and long
reasonably priced. Excellent value for the money.” – John history in Social Media and Community has helped us to
Stienert, VP Global Marketing develop a vibrant and engaging community. Impact
“I’ve had the pleasure of working with Impact Interactions for Interactions’ willingness to step in with new innovative ideas
more than eight years. They are energetic, strategic thinkers and processed makes their team an amazing asset to any
who are able to define issues and build and help implement community team. I look forward to continuing the
strategies to solve them. Their knowledge and practice with professional relationship and growth of Communities.” – John
social media, online communities, metrics, and online Summers, Community Architect
marketing gives them the experience needed to help
organizations to make an impact in their people ecosystem
interactions and achieve significant results.” – Raimund
Mollenhauer, Head of EMEA Partner Enablement
“I've worked with Mike and his company Impact Interactions on
several projects for Cisco over the past four years ranging from
community management to social listening to measurement and
dashboards. Mike is a strategic thinker in the online community
“We engaged Impact Interactions to streamline and help us and social media space who delivers real results that benefit
understand how to use social media to meet our members’ both Cisco and our members online. With a focus on
information needs more effectively. The Impact Interactions measurement and member needs, he brings strong project and
team knows the space and how to reach your audience using process management to help us succeed with our online
social media while delivering tangible business results to your marketing efforts in a cost effective manner. Plus, he's a really
organization.”– Mark Carpenter, Sr. Director of Web nice guy who's willing to go the extra mile to get things done
Strategy & Operations and to do them right! =)” LaSandra Brill, Sr. Manager, Global
Social Media
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