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This document discusses McDonald's advertising to children and the potential health impacts. It notes that fast food can lead to diseases like heart disease, diabetes, and obesity. The document also discusses how advertising to children may be considered a form of white collar crime, as children cannot understand advertising claims in the same way adults can. It raises questions about whether fast food advertising violates policies around protecting children and whether it is an unethical practice.
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The UnYted is a company that aims to unite Generation Y females against sensationalism through positive entertainment. Sensationalism in media has negative effects like increased teen pregnancy, depression, eating disorders, and obesity by exploiting emotions for profits. Generation Y females, as trendsetters, spenders, and recommenders, are influential and can help drive positive change through The UnYted's vision of alternative entertainment, education, and celebrity endorsements.
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First, review the required text readings for Module Six and revisit your posts and response posts to the Module Five discussion. In addition, review the website Missouri Department of Health and Senior Services and complete the following:
· Select three target markets/demographics from the following:
· low-income Hispanic population
· low income African American population
· low income white population
· low income African American population
· middle income Asian American
· middle income Hispanic population
· affluent white population
· Select one department, program, or service from the Missouri Department of Health and Senior Services.
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· Briefly discuss your prioritization of the marketing techniques that you chose. Be sure to address how your communication and marketing strategies align with the department’s/program’s/service’s mission, vision, and values.
Please see the example below.
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Example
Priority One
Target Market/Demographic: White, low-income
Department/Program/Service: Oral Health
Marketing Technique: Television Commercial(s)
Discussion: Within at least three paragraphs, explain why you selected this particular population as your first priority, why you selected this particular program, and discuss the marketing technique you propose to target this particular demographic. Also, explain how your advertising campaign aligns with the department’s mission, vision, and values.
Priority One
Target Market and Demographic: Low income African American Population
Department/Program/Service: Minority Health
Marketing Technique: Radio Commercials
Discussion:
I have selected low income African American population as my first priority because the low income African-Americans are among the most disadvantaged individuals in the country. Health inequalities continue to prevail for the minority population leading to the increased danger of injuries, diseases, and death. This minority population includes the low income African Americans (MacLeod, 2018). According to statistics, minority populations are excessively afflicted with vital health conditions such as cancer, HIV/AIDS, diabetes, heart diseases, and many more. In fact, diseases resulting from air pollution remains in most regions, especially those areas where African-Americans and low-income earners resides. This is why I have selected the minority heal ...
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Alfawzan3
Abdulelah Alfawzan
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English 1020
November 20 2014
Food Advertising and Marketing
Teenagers have been considered a major market force by the food and beverage industry in United States of America. Teenagers are becoming the sphere of influence for marketers because of their nature of expenditure, spending power, and their purchasing influence. Food marketers know that the youth have equal if not more spending power than adults. The teen hold purchasing influence and have the potential to be life long consumers. Food and beverage industry in the US has, increased the amount of advertising that aggressively and intensively target the youth trough multiple channels. Marketing efforts are now targeted towards teenagers. There are quit a number of channels that have been used to reach the youth in order to create awareness and teach them about new products in market. These channels include televisions, internet, brand logos on toys and products, in school marketing, kids club, product placement, promotions targeting the youth among others (Almas, 2012). Products predominantly high in sugar and fat have increasingly been advertised and this has had a major health epidemic in the US. Such advertisements are slowly moving from television into the classroom. New creative techniques are being explored by marketing companies to reach the target audience, the youth through promotions, incentive programs, and contests. This has resulted into the government of United States placing regulations on how much advertisements should be allowed during children programming.
Miguel Carriquiry and Bruce Babcock who represent considerable authority in moral hypothesis. They concentrate on life science issues: farming, creatures, and biotechnology For proper and effective child development and growth, nutrition is very important. Eating habits that are acquired during childhood always track into adulthood. This can contribute to long term chronic diseases risk. Multiple research has shown that the dietary intake pattern of teenagers in USA does not meet the national dietary goals; and are very poor. Many teenagers are eating foods away from home. The common foods taken away from home include soft drinks and frequent snacks. This has to more calories obtained from fat and added sugar. This has portrayed a shift over the past few decades. Snacking and constant use of soft drinks has led to childhood overweight and growing epidemic. This has resulted to increasing acquisition of obesity among the children and adolescents in the US. Childhood overweight and obesity is now a major health concern in the US. More than 15 percent of the youth and children in the US are overweight. This is twice the number of prevalence in 1980s. The situation has led to hypertension, hyperlipidemia, and cardiovascular risk factor. the American Academy of Pediatrics have reported that teens who view fast food advertisements are at a higher risk of becoming overweight th.
Dom Final
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