The document summarizes the evolution of social media and its current trends and financial opportunities. It traces the history of social media from the first email in 1971 to platforms like AOL, Facebook, YouTube, Twitter, and Facebook. Current trends show social media is used to share life updates on Twitter, personal videos on YouTube, and connect with others on Facebook. The document advocates that businesses get involved in social media to engage current and potential customers, get feedback, stay ahead of competitors, and bring in more revenue. It offers help to bring companies into the future of social media marketing.