Wind Technology produces weather radar systems and high voltage power supplies. It faces low sales, cash flow problems, and a narrow product mix. To address this, it plans to market its high voltage power supplies to various industries like lasers, medical equipment, and semiconductors that need customizable power levels from 3-10kV. It will promote the power supplies through trade journal ads and telemarketing/field sales due to its limited budget. The strategy aims to gain control over critical technology and components to maintain its competitive advantage in this high-tech industry.
This document discusses whether computer games can harm children and how this could be measured. It notes potential bad aspects like reduced study interest, health problems from radiation and inactivity, and psychological issues like addiction. However, it also mentions potential good effects on cognitive skills like logical thinking and problem solving. The document analyzes computer games' effects on study habits, health, and psychology and seeks to determine how any harm could be measured.
References:
The Grey Album. (2012). In Wikipedia online. Retrieved from http://en.wikipedia.org/wiki/Grey_Tuesday#Grey_Tuesday
Richard Stallman. (2012). In Wikipedia online. Retrieved from
http://en.wikipedia.org/wiki/Richard_Stallman
Free Software Movement. (2012). In Wikipedia online. Retrieved from http://en.wikipedia.org/wiki/Free_software_movement
Worshipful Company of Stationers and Newspaper Makers. (2012). In Wikipedia online. Retrieved from http://en.wikipedia.org/wiki/The_Stationers%27_and_Newspaper_Makers%27_Company
Index Librorum Prohibitorum. (2012). In Wikipedia online. Retrieved from http://en.wikipedia.org/wiki/Index_Librorum_Prohibitorum
Berne Convention for the Protection of Literary and Artistic Works. (2012). In Wikipedia online. Retrieved from http://en.wikipedia.org/wiki/Berne_Convention_for_the_Protection_of_Literary_and_Artistic_Works
Johnson, Ted. 2012, Aug 3. Court Rules Embedding Video is not Copyright Infringement
The document discusses several concepts for effective product management:
1. Information should be structured using MECE (Mutually Exclusive and Collectively Exhaustive) lists to maximize clarity and completeness.
2. Priorities should follow the 80/20 rule, focusing on the 20% of attributes or drivers that have disproportionate impact.
3. The perceived value of products or services is subjective and depends on circumstances. Aggregating consumer needs into meaningful groups creates higher value than addressing individual needs.
4. Whether a product is fully developed or at a minimum viable stage, its core function should remain the same.
The document discusses analyzing an organization's external environment. It covers frameworks for understanding the macroenvironment (PESTEL), scenarios, industry competition (Porter's 5 forces), strategic groups within an industry, market segments, and identifying opportunities and threats. The goal of environmental analysis is to understand key drivers of change and sources of competition that influence strategy development.
This document discusses the LO extraction update logic in SAP. It explains that updates occur asynchronously through update work processes. The update is divided into critical V1 modules and less critical V2 modules, with V1 updates occurring first in a single transaction and V2 updates separately. An update request contains the update header, V1 modules, V2 modules, and collective runs, with the corresponding data stored in database tables VBHDR, VBMOD, and VBDATA.
This document discusses whether computer games can harm children and how this could be measured. It notes potential bad aspects like reduced study interest, health problems from radiation and inactivity, and psychological issues like addiction. However, it also mentions potential good effects on cognitive skills like logical thinking and problem solving. The document analyzes computer games' effects on study habits, health, and psychology and seeks to determine how any harm could be measured.
References:
The Grey Album. (2012). In Wikipedia online. Retrieved from http://en.wikipedia.org/wiki/Grey_Tuesday#Grey_Tuesday
Richard Stallman. (2012). In Wikipedia online. Retrieved from
http://en.wikipedia.org/wiki/Richard_Stallman
Free Software Movement. (2012). In Wikipedia online. Retrieved from http://en.wikipedia.org/wiki/Free_software_movement
Worshipful Company of Stationers and Newspaper Makers. (2012). In Wikipedia online. Retrieved from http://en.wikipedia.org/wiki/The_Stationers%27_and_Newspaper_Makers%27_Company
Index Librorum Prohibitorum. (2012). In Wikipedia online. Retrieved from http://en.wikipedia.org/wiki/Index_Librorum_Prohibitorum
Berne Convention for the Protection of Literary and Artistic Works. (2012). In Wikipedia online. Retrieved from http://en.wikipedia.org/wiki/Berne_Convention_for_the_Protection_of_Literary_and_Artistic_Works
Johnson, Ted. 2012, Aug 3. Court Rules Embedding Video is not Copyright Infringement
The document discusses several concepts for effective product management:
1. Information should be structured using MECE (Mutually Exclusive and Collectively Exhaustive) lists to maximize clarity and completeness.
2. Priorities should follow the 80/20 rule, focusing on the 20% of attributes or drivers that have disproportionate impact.
3. The perceived value of products or services is subjective and depends on circumstances. Aggregating consumer needs into meaningful groups creates higher value than addressing individual needs.
4. Whether a product is fully developed or at a minimum viable stage, its core function should remain the same.
The document discusses analyzing an organization's external environment. It covers frameworks for understanding the macroenvironment (PESTEL), scenarios, industry competition (Porter's 5 forces), strategic groups within an industry, market segments, and identifying opportunities and threats. The goal of environmental analysis is to understand key drivers of change and sources of competition that influence strategy development.
This document discusses the LO extraction update logic in SAP. It explains that updates occur asynchronously through update work processes. The update is divided into critical V1 modules and less critical V2 modules, with V1 updates occurring first in a single transaction and V2 updates separately. An update request contains the update header, V1 modules, V2 modules, and collective runs, with the corresponding data stored in database tables VBHDR, VBMOD, and VBDATA.
This document discusses shoulder and elbow injuries in baseball players. It provides an overview of labrum and ulnar collateral ligament (UCL) anatomy and the typical treatment approaches for shoulder dislocations and UCL injuries. Specifically, it discusses why surgery is often recommended for recurrent shoulder instability, the rehabilitation process after shoulder labrum repair, and reasons why Red Sox players Ellsbury and Crawford may not have required surgery for their injuries.
El documento lista diferentes tipos de hardware comúnmente usados con computadoras, incluyendo periféricos de entrada como teclados, mouse, escáneres y joystick; almacenamiento como memoria flash, discos duros externos e internos y CD-R; dispositivos de salida como pantallas, impresoras y bocinas; y otros elementos como robots, plotters, puertos de red, antenas wifi, grabadores de CD y puertos USB.
The document summarizes brand identity maps for four toothpaste brands: Colgate, Close Up, Pepsodent, and Dabour Red. Customers were randomly selected and asked questions about their toothpaste consumption, brand awareness, recommendations, and pricing to develop the maps. Colgate is the most familiar and widely available brand with many variants and large advertisements. Pepsodent is also very common but has fewer advertisements than Colgate. Close Up has good brand recognition and is available in most stores with advertising. Dabour Red is preferred by those seeking ayurvedic products but is less well known than the other brands.
Unlocking Innovation in Education through Meaningful Technology (A General Mo...Cristian Mitreanu
Innovation in education is hard. It is hard because the what must stay relevant in an ever-changing world. It is hard because the how and the when directly affect the value of the what. And it is hard because education instances range widely from informal day-to-day interactions with the environment to complex activities, conventionally associated with what we call "formal education."
Based on the understanding that the underlying technology is a key, inseparable component of the education process, the following presentation introduces a new worldview (an explanatory model) that helps those involved in education and educational technology get a clearer, more comprehensive view of how things work and what is ultimately meaningful and valuable.
The presentation is structured in four sections. It begins with the identification of the major challenges and trends in the education space. The second section is dedicated to illustrating the rationale behind the model. The third section reveals some of the major insights that emerge from the new worldview. And, finally, the presentation ends with a few thoughts for the ed-tech provider.
This document discusses the managerial decision-making process. It describes the process as having six main functions: setting objectives, searching for alternatives, comparing and evaluating alternatives, making the choice, implementing decisions, and follow-up/control. These functions are interrelated and dynamic. The process aims to identify the best alternative to attain the objectives by systematically evaluating options and their ability to meet criteria derived from the objectives.
Este documento presenta 63 preguntas de creatividad o rompecabezas lógicos. La mayoría de las preguntas involucran operaciones matemáticas o lógicas no convencionales, anagramas, o razonamientos indirectos para llegar a la solución. El objetivo es evaluar la capacidad de pensamiento creativo al requerir que se analicen los enunciados desde perspectivas no obvias.
The document discusses Adelca, Ecuador's largest vertically integrated steel producer. It provides details on Adelca's market share over time, financial data, and goals to increase market share. It also discusses Adelca seeking advice on sales and marketing best practices from Thunderbird. Several experts are quoted discussing why copying other companies' practices may not work and provide alternative strategic recommendations. The document explores various strategic options for Adelca, including differentiation, mergers and acquisitions, moving up the value chain through unbundling, and targeting new markets through innovation.
Protective relay market Report 2020: Impact of COVID-19, Key Players Analysi...IMARC Group
According to IMARC Group, the global protective relay market is expected to continue its moderate growth during the next five years.
To learn more about this market, visit us at: https://www.imarcgroup.com/protective-relay-market
We are regularly tracking the direct effect of COVID-19 on the market, along with the indirect influence of associated industries. These observations will be integrated into the report.
Rapid industrialization, along with the increasing demand for renewable energy sources from the power sector, is one of the key factors driving the growth of the market. The competitive landscape of the market has also been analyzed in the report with the detailed profiles of the key players.
For more information, request for a free sample report here: https://www.imarcgroup.com/protective-relay-market/requestsample
Contact Us:
IMARC Group
30 N Gould St, Ste R
Sheridan, WY (Wyoming) 82801 USA
Email: Sales@imarcgroup.com
Tel No:(D) +91 120 433 0800
Americas:- +1 631 791 1145 | Africa and Europe :- +44-702-409-7331 | Asia: +91-120-433-0800, +91-120-433-0800
The global vertical cavity surface emitting laser (VCSEL) market size reached US$ 2.0 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 7.5 Billion by 2032, exhibiting a growth rate (CAGR) of 15.7% during 2024-2032.
More Info:- https://www.imarcgroup.com/vertical-cavity-surface-emitting-laser-market
My students use ideas from my class to develop a business model for wireless electricity from WiTricity. The slides describe the value proposition for various types of customers/applications including medical, industrial, and consumer products. The slides also discuss the methods of value capture and strategic control.
RAD Technology provides modular healthcare technology solutions that can quickly unlock opportunities for cancer treatment centers. Their patented fluid connection and removable core technologies allow for proven, innovative vaults and facilities to be assembled in as little as 115 days. This expedites patient access to new therapies while also providing financing solutions such as operational leases that keep assets off organizational balance sheets. RAD has installed solutions worldwide and their modular approach is pioneering a new paradigm for the radiation oncology industry.
Vestas Wind Systems A/S is a Danish manufacturer, seller, installer, and servicer of wind turbines. It was founded in 1945, and as of 2013, it is the largest wind turbine company in the world.
Automate Performance Measurement to Drive Profitability_PlexusZycus
Systematic structuring of spend data set for automating analytics and procurement performance measurement to drive key business performance indicators such as cost reduction, profitability analysis, margin review, regional consolidation and best-pricing analysis.
INMODE is a leading global provider of minimally-invasive aesthetic and wellness solutions using proprietary radiofrequency (RF) technologies. It has a broad portfolio of RF-based products serving plastic surgeons, dermatologists, and other physicians. INMODE has demonstrated consistent profitable growth with $85.9 million in revenue in Q1 2022. It has a global sales force and distributor network selling its products in 77 countries. INMODE's proprietary RF technologies provide effective aesthetic treatments with fewer sessions and less downtime than traditional alternatives.
AmericaREADY WInd Turbine Power System (01-01-2015)Edward Triebell
The document introduces AmericaREADY Partners, LLC and discusses the evolution of the small wind turbine market. It then summarizes the strategic partnerships and management team of AmericaREADY, which focuses on turn-key wind energy and power storage solutions using the patented vertical axis BE-WIND turbine. A brief history of wind turbine development and the BE-WIND turbine is also provided.
PVDF Membrane Market by Type (Hydrophilic, Hydrophobic), Technology, Application (General Filtration, Sample Preparation, Bead-based Assays), End-use Industry (Biopharmaceutical, Industrial, Food & & Beverage), and Region
Active Innovation In The Manufacturing Supply ChainRichmond Hess
Active innovation in the supply chain can provide several advantages: it allows companies to get products to market faster and improve success rates, uncover expertise from suppliers to help evaluate ideas, and diversify risk. Encouraging suppliers to innovate involves informing them of goals and benefits, and two case studies show benefits in action - a cable clamp design that reduced inventory needs, and bike pedals where manufacturing expertise streamlined processes.
Achieving Market Dominance through Technology Leadership -Cascade Microtech, Inc. is the leading provider of advanced probing systems, non-memory probes and sockets, from design through production
The document discusses Johns Hopkins Hospital's capital acquisition process for medical devices. It outlines the basic acquisition process, which involves a request, justification, review, and funding approval. It also discusses strategies like having a centralized capital group to improve negotiating power and adherence to policies. Asset management benefits include reallocating underutilized assets across the health system to reduce costs. The document also covers principles of technology assessment and life cycle management, including evaluating equipment condition and upgrading vs. replacing equipment to lower the total cost of ownership over the long run. Remanufacturing equipment is presented as a cost-effective option.
This document discusses opportunities for Cooper Bussmann, a manufacturer of industrial fuses, to promote its products in India. It finds that while the company has a large market share, customers face issues like labeling problems and long order processing times. It recommends that Cooper Bussmann upgrade products to meet local needs, improve customer service, increase sales staff, and get ISI certification to better compete against other brands like GE and Siemens. The project was limited to certain regions in India and a sample size of 40, so the findings may not be generalizable.
This document discusses shoulder and elbow injuries in baseball players. It provides an overview of labrum and ulnar collateral ligament (UCL) anatomy and the typical treatment approaches for shoulder dislocations and UCL injuries. Specifically, it discusses why surgery is often recommended for recurrent shoulder instability, the rehabilitation process after shoulder labrum repair, and reasons why Red Sox players Ellsbury and Crawford may not have required surgery for their injuries.
El documento lista diferentes tipos de hardware comúnmente usados con computadoras, incluyendo periféricos de entrada como teclados, mouse, escáneres y joystick; almacenamiento como memoria flash, discos duros externos e internos y CD-R; dispositivos de salida como pantallas, impresoras y bocinas; y otros elementos como robots, plotters, puertos de red, antenas wifi, grabadores de CD y puertos USB.
The document summarizes brand identity maps for four toothpaste brands: Colgate, Close Up, Pepsodent, and Dabour Red. Customers were randomly selected and asked questions about their toothpaste consumption, brand awareness, recommendations, and pricing to develop the maps. Colgate is the most familiar and widely available brand with many variants and large advertisements. Pepsodent is also very common but has fewer advertisements than Colgate. Close Up has good brand recognition and is available in most stores with advertising. Dabour Red is preferred by those seeking ayurvedic products but is less well known than the other brands.
Unlocking Innovation in Education through Meaningful Technology (A General Mo...Cristian Mitreanu
Innovation in education is hard. It is hard because the what must stay relevant in an ever-changing world. It is hard because the how and the when directly affect the value of the what. And it is hard because education instances range widely from informal day-to-day interactions with the environment to complex activities, conventionally associated with what we call "formal education."
Based on the understanding that the underlying technology is a key, inseparable component of the education process, the following presentation introduces a new worldview (an explanatory model) that helps those involved in education and educational technology get a clearer, more comprehensive view of how things work and what is ultimately meaningful and valuable.
The presentation is structured in four sections. It begins with the identification of the major challenges and trends in the education space. The second section is dedicated to illustrating the rationale behind the model. The third section reveals some of the major insights that emerge from the new worldview. And, finally, the presentation ends with a few thoughts for the ed-tech provider.
This document discusses the managerial decision-making process. It describes the process as having six main functions: setting objectives, searching for alternatives, comparing and evaluating alternatives, making the choice, implementing decisions, and follow-up/control. These functions are interrelated and dynamic. The process aims to identify the best alternative to attain the objectives by systematically evaluating options and their ability to meet criteria derived from the objectives.
Este documento presenta 63 preguntas de creatividad o rompecabezas lógicos. La mayoría de las preguntas involucran operaciones matemáticas o lógicas no convencionales, anagramas, o razonamientos indirectos para llegar a la solución. El objetivo es evaluar la capacidad de pensamiento creativo al requerir que se analicen los enunciados desde perspectivas no obvias.
The document discusses Adelca, Ecuador's largest vertically integrated steel producer. It provides details on Adelca's market share over time, financial data, and goals to increase market share. It also discusses Adelca seeking advice on sales and marketing best practices from Thunderbird. Several experts are quoted discussing why copying other companies' practices may not work and provide alternative strategic recommendations. The document explores various strategic options for Adelca, including differentiation, mergers and acquisitions, moving up the value chain through unbundling, and targeting new markets through innovation.
Protective relay market Report 2020: Impact of COVID-19, Key Players Analysi...IMARC Group
According to IMARC Group, the global protective relay market is expected to continue its moderate growth during the next five years.
To learn more about this market, visit us at: https://www.imarcgroup.com/protective-relay-market
We are regularly tracking the direct effect of COVID-19 on the market, along with the indirect influence of associated industries. These observations will be integrated into the report.
Rapid industrialization, along with the increasing demand for renewable energy sources from the power sector, is one of the key factors driving the growth of the market. The competitive landscape of the market has also been analyzed in the report with the detailed profiles of the key players.
For more information, request for a free sample report here: https://www.imarcgroup.com/protective-relay-market/requestsample
Contact Us:
IMARC Group
30 N Gould St, Ste R
Sheridan, WY (Wyoming) 82801 USA
Email: Sales@imarcgroup.com
Tel No:(D) +91 120 433 0800
Americas:- +1 631 791 1145 | Africa and Europe :- +44-702-409-7331 | Asia: +91-120-433-0800, +91-120-433-0800
The global vertical cavity surface emitting laser (VCSEL) market size reached US$ 2.0 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 7.5 Billion by 2032, exhibiting a growth rate (CAGR) of 15.7% during 2024-2032.
More Info:- https://www.imarcgroup.com/vertical-cavity-surface-emitting-laser-market
My students use ideas from my class to develop a business model for wireless electricity from WiTricity. The slides describe the value proposition for various types of customers/applications including medical, industrial, and consumer products. The slides also discuss the methods of value capture and strategic control.
RAD Technology provides modular healthcare technology solutions that can quickly unlock opportunities for cancer treatment centers. Their patented fluid connection and removable core technologies allow for proven, innovative vaults and facilities to be assembled in as little as 115 days. This expedites patient access to new therapies while also providing financing solutions such as operational leases that keep assets off organizational balance sheets. RAD has installed solutions worldwide and their modular approach is pioneering a new paradigm for the radiation oncology industry.
Vestas Wind Systems A/S is a Danish manufacturer, seller, installer, and servicer of wind turbines. It was founded in 1945, and as of 2013, it is the largest wind turbine company in the world.
Automate Performance Measurement to Drive Profitability_PlexusZycus
Systematic structuring of spend data set for automating analytics and procurement performance measurement to drive key business performance indicators such as cost reduction, profitability analysis, margin review, regional consolidation and best-pricing analysis.
INMODE is a leading global provider of minimally-invasive aesthetic and wellness solutions using proprietary radiofrequency (RF) technologies. It has a broad portfolio of RF-based products serving plastic surgeons, dermatologists, and other physicians. INMODE has demonstrated consistent profitable growth with $85.9 million in revenue in Q1 2022. It has a global sales force and distributor network selling its products in 77 countries. INMODE's proprietary RF technologies provide effective aesthetic treatments with fewer sessions and less downtime than traditional alternatives.
AmericaREADY WInd Turbine Power System (01-01-2015)Edward Triebell
The document introduces AmericaREADY Partners, LLC and discusses the evolution of the small wind turbine market. It then summarizes the strategic partnerships and management team of AmericaREADY, which focuses on turn-key wind energy and power storage solutions using the patented vertical axis BE-WIND turbine. A brief history of wind turbine development and the BE-WIND turbine is also provided.
PVDF Membrane Market by Type (Hydrophilic, Hydrophobic), Technology, Application (General Filtration, Sample Preparation, Bead-based Assays), End-use Industry (Biopharmaceutical, Industrial, Food & & Beverage), and Region
Active Innovation In The Manufacturing Supply ChainRichmond Hess
Active innovation in the supply chain can provide several advantages: it allows companies to get products to market faster and improve success rates, uncover expertise from suppliers to help evaluate ideas, and diversify risk. Encouraging suppliers to innovate involves informing them of goals and benefits, and two case studies show benefits in action - a cable clamp design that reduced inventory needs, and bike pedals where manufacturing expertise streamlined processes.
Achieving Market Dominance through Technology Leadership -Cascade Microtech, Inc. is the leading provider of advanced probing systems, non-memory probes and sockets, from design through production
The document discusses Johns Hopkins Hospital's capital acquisition process for medical devices. It outlines the basic acquisition process, which involves a request, justification, review, and funding approval. It also discusses strategies like having a centralized capital group to improve negotiating power and adherence to policies. Asset management benefits include reallocating underutilized assets across the health system to reduce costs. The document also covers principles of technology assessment and life cycle management, including evaluating equipment condition and upgrading vs. replacing equipment to lower the total cost of ownership over the long run. Remanufacturing equipment is presented as a cost-effective option.
This document discusses opportunities for Cooper Bussmann, a manufacturer of industrial fuses, to promote its products in India. It finds that while the company has a large market share, customers face issues like labeling problems and long order processing times. It recommends that Cooper Bussmann upgrade products to meet local needs, improve customer service, increase sales staff, and get ISI certification to better compete against other brands like GE and Siemens. The project was limited to certain regions in India and a sample size of 40, so the findings may not be generalizable.
HSE is a leading supplier of cables and electrical materials in the Gulf region, operating for over 40 years. It has a diverse product range and extensive regional coverage across the Middle East through multiple sales offices, warehouses and showrooms. HSE aims to establish a global presence in the coming years by opening new offices worldwide and replicating its business model in new territories.
Supercapacitor Market is projected to witness a compound annual growth rate of 23.85% to reach US$3.635 billion by 2022, from US$1.247 billion in 2017.For more information please visit https://www.reportsellers.com/market-research-report/Supercapacitor-Market---Forecasts-from-2017-to-2022
Taiwan Electric Power Equipment Market by Product Type, Distribution Channel,...IMARC Group
The Taiwan electric power equipment market size is expected to exhibit a growth rate (CAGR) of 5.13% during 2024-2032.
More Info:- https://www.imarcgroup.com/taiwan-electric-power-equipment-market
1. The document analyzes trends in horizontal machining centers (HMCs) in India to estimate future demand. It uses time series analysis, exponential smoothing, and Taylor series methods to forecast HMC demand from 2014-2019. 2. Results show the Taylor series method had the lowest errors, estimating demand to be 92-125 units annually. Exponential smoothing accuracy depended on the smoothing constant value. 3. Demand for 500mm pallet HMCs was estimated to be 68-126 units yearly, with Taylor series again providing the most accurate forecasts.
This report takes a look into the patenting activity around gallium Nitride uncovering the companies, inventors, and key applications.
GaN is a binary III-V direct bandgap semiconductor commonly used in LEDs. Its wide-band gap of 3.4 eV affords its special properties for applications in optoelectronic, high-power and high-frequency devices. Because GaN offers very high breakdown voltages, high electron mobility, and saturation velocity it is also an ideal candidate for high-power and high-temperature microwave applications like RF power amplifiers at microwave frequencies and high-voltage switching devices for power grids. Solutions that use GaN-based RF transistors are also replacing the magnetrons used in microwave ovens.
Gallium Nitride (GaN) transistor models have evolved from GaAs (gallium arsenide) transistor models; however there are many advantages GaN offers:
• Higher operating voltage (over 100-V breakdown)
• Higher operating temperature (over 150°C channel temperature)
• Higher power density (5 to 30 W/mm)
• Durable and crack-resistant material
GaN devices are often grown on SiC (silicon carbide) substrates, but to achieve lower-cost GaN devices, they can be grown on sapphire and silicon wafers. GaN’s wide bandgap allows for higher breakdown voltages and operation at high temperatures. The high thermal conductivity of SiC makes it a better substrate than silicon for power amplifier applications that require good heat sinking.
4. • Wind Technology was into the production of weather related
radar and instrumentation (aircraft, ships, spacecraft, guided
missiles, motor vehicles, weather formations, and terrain).
• In 1986, they condensed into wind profiling radar system
known as “Wind Profilers”(Pulse Doppler Radar)
• Useful in
– Wind and other atmospheric turbulence for weather
forecasting
– Detection of wind direction at NASA launch sites
– Meteorological applications
5. • 90% sales accounted from Government entities
• High growth market with only one competitor “Unisys”
• European firm named Viatra provided financial support to
Wind technology
• Later it refused to finance more due to low sales of the
company
• Wind Technology’s advantages over Best in quality and
particular about specification
• New Strategy - High Voltage Power Supplies (HVPS)
7. STRENGHTHS
1. Stringent adherence to specifications and quality
production
2. Technical expertise to provide full system integration.
3. Capacity to provide customers with basic components or
the full system.
4. Provides sophisticated technical support.
5. Ability to provide customized products to customers.
8. 6. Ability to manufacture component parts on its own.
7. Company’s staff provided sophisticated support in operation
and maintenance
8. Level of system integration is low to medium for most
industries for their HVPS.
9. Company had devoted all its resources to wind profiling unlike
the conglomerate Unisys
9. WEAKNESS
1. Unable to increase its sales.
2. Severe cash crunch.
3. Condensed product mix.
4. Lack of a marketing department
10. OPPORTUNITIES
1. Can enter markets needing their component parts apart
from HVPS.
2. Can increase their capabilities to enter the high output
segment as well as low output segment of HVPS.
3. Can offer the market superior levels of quality, reliability,
technical expertise and customer support.
11. THREATS
1. Marketing of HVPS could become a costly affair.
2. Possible buyout by a rival.
3. Product line of their competitors were more attractive.
4. Companies with a superior marketing department can have
a edge.
13. • Every industry has different requirements.
• It is tough regulate current so voltage can be manipulated in
order to adjust power
• High voltage power supply instruments that were
manufactured by Wind tech were from 3Kv- 10Kv.
• Below this rating the instruments are for household purposes
or small industries.
14. • The machines that were available in the market were highly
specific in the sense that a machine was able to manufacture
only a specific amount of power. i.e. it were of 5kv then it
would provide 5 kv and nothing else but the machines of wind
technology had a upper hand on technical side wherein the
same machine was able to regulate as per requirements
anywhere from 3kv to 10 kv.
16. • Development of market for wind radars at a very slow rate
• Condensed Product Mix – Only Wind Radars since 1986
• Low sales
• Severe cash flow problems
• Viatra was hesitant in giving more money.
• Only 9 – 12 months to implement new strategy to improve
cash flow
• Initial research had anticipated great potential
22. PROMOTION
• Three factors to be considered while selecting the elements in
the promotion mix:
1) Wind Technology’s poor cash flow
2) Lack of a well-developed marketing department
3) The need to generate incremental revenues from sales of the
HVPS at minimum cost.
23. PROPOSED PROMOTION MIX
• Wind Technology can think about a combination of the
following elements:
Trade Journal Advertising
( $1 per person approx.)
Personal Selling
(Telemarketing/ Inside Sales + Field Sales)
25. • To overcome its problem the company decided to implement
the following strategy:
– Control critical technology (major component parts) of it
wind profiling products
• This strategy was important because the company was part of
a high - technology industry in which confidentiality and
innovation were crucial for success
• Also this strategy will help company gain a differential
advantage
29. • Increase the HVP production in order to achieve economies of
scale
• The Kilo Watt range produced would be 3Kv to 10Kv which
can further be split in order to achieve low end customers
• Change the credit policy
• Dismantle the whole product and sell individual components
to the other industry.
• Discussion open for class