I'm not a patient by achilles design
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Human Centered Design for medical devices and in health care.
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I'm not a patient by achilles design
- 1. Jurgen Oskamp, CEO j.oskamp@achilles.be I AM NOT A PATIENT Smart Systems Industry Summit 2013 Borchtstraat 30, 2800 Mechelen +32 (0)15 41 02 72 www.achilles.be #Achilles_Assoc
- 2. CREATE & CONQUER SINCE 1994 3x 10x product design award
- 4. HOW WE DO IT PRODUCT BRANDING BRANDBOOK / STYLEGUIDE PACKAGING BRAND POSITIONING PRODUCT FAMILIES USER INTERFACE DESIGN VISUALISATION / RENDERINGS NPD PROJECT MANAGEMENT USER CENTERED DESIGN BRA ND INDUSTRIAL DESIGN SUSTAINABLE DESIGN 2D AND 3D CAD N RE X PE RIE ELECTRONIC ENGINEERING C E ENGINEERING FAST PROTOTYPING S MECHANICAL ENGINEERING PRODUCT SERVICE SYSTEMS INFOGRAPHICS USER MANUALS SE U PRODUCT IDEATION CORPORATE COMMUNICATION CE COLOR, MATERIAL & FINISHING LOGO / GRAPHIC DESIGN CORPORATE IDENTITY DESIGN LANGUAGE I ERV SERVICE MAPPING CUSTOMER JOURNEYS USER ANALYSIS SOFTWARE ENGINEERING FEASABILITY STUDIES PRODUCTION TECHNIQUES DESIGN FOR ASSEMBLY ERGONOMIC STUDIES CO-CREATION HMI
- 5. WHAT IS TRADITIONAL DESIGN? HUMAN TECHNOLOGY ECONOMY ECOLOGY
- 6. WHAT IS HUMAN CENTERED DESIGN AT ACHILLES? TECHNOLOGY ECONOMY ECOLOGY
- 7. USER EXPERIENCE WHAT IS HUMAN CENTERED DESIGN AT ACHILLES? DEVELOPMENT TIMELINE
- 8. WHAT IS HUMAN CENTERED DESIGN AT ACHILLES? HIGHLY DESIREABLE FULFILLING USER EXPERIENCE GOOD ACCEPTABLE ACCEPTANCE LEVEL DEVELOPMENT TIMELINE FRUSTRATING
- 9. HCD IN THE CONTEXT OF HEALTH CARE CONCEPT PROTOTYPE PRE-CLINICAL CLINICAL USER TESTING COSTLY TO FIX ISSUES REGULATION LAUNCH
- 10. HUMAN CENTERED INPUT CONCEPT PROTOTYPE USER INTERACTION PRE-CLINICAL CLINICAL USER VERIFICATION REGULATION LAUNCH
- 11. WHO IS THE HUMAN? WHO HAS AN INFLUENCE ON YOUR PRODUCT, SERVICE OR BRAND?
- 12. WHO IS THE HUMAN? PATIENT
- 13. WHO IS THE HUMAN? PATIENT DOCTOR SURGEON NURSE
- 14. WHO IS THE HUMAN? PATIENT FAMILY/FRIENDS DOCTOR CAREGIVER SURGEON NURSE TECHNICIAN ...
- 15. WHY DOES IT MATTER?
- 16. WHY DOES IT MATTER? A COMPETITITVE ADVANTAGE IS ONLY AN ADVANTAGE IF IT IS EXPERIENCED THAT WAY
- 17. WHAT MAKES UP THE EXPERIENCE? EMOTIONAL RATIONAL PHYSICAL
- 18. WHAT MAKES UP THE EXPERIENCE? WHAT I IMAGINE FEAR CURIOSITY WONDER EMBARRASMENT ... EMOTIONAL RATIONAL PHYSICAL
- 19. WHAT MAKES UP THE EXPERIENCE? WHAT I KNOW EMOTIONAL RATIONAL PHYSICAL RULES INSTRUCTIONS STATISTICS HISTORY ...
- 20. WHAT MAKES UP THE EXPERIENCE? EMOTIONAL RATIONAL PHYSICAL WHAT I SENSE SEE HEAR TOUCH SMELL ...
- 21. THE EXPERIENCE IS WHAT I IMAGINE WHAT I KNOW EMOTIONAL RATIONAL PHYSICAL WHAT I SENSE
- 22. THE BEST POSSIBLE USER EXPERIENCE IS THE GOAL, HUMAN CENTERED DESIGN IS THE TOOL TO ACHIEVE IT
- 23. WHAT EFFECT CAN HCD HAVE?
- 25. INNOVATE WITH NEW FEATURES
- 27. EVEN MORE IMPORTANT IN THE MEDICAL INDUSTRY?
- 28. EVEN MORE IMPORTANT IN THE MEDICAL INDUSTRY? • MANY MORE “USERS” INVOLVED
- 29. EVEN MORE IMPORTANT IN MEDICAL THE INDUSTRY? • MANY MORE “USERS” INVOLVED • COMPLEX RANGE OF USER ABILITIES
- 30. EVEN MORE IMPORTANT IN MEDICAL THE INDUSTRY? • MANY MORE “USERS” INVOLVED • COMPLEX RANGE OF USER ABILITIES • USERS ARE FAR REMOVED FROM DEVELOPMENT
- 31. EVEN MORE IMPORTANT IN MEDICAL THE INDUSTRY? • MANY MORE “USERS” INVOLVED • COMPLEX RANGE OF USER ABILITIES • USERS ARE FAR REMOVED FROM DEVELOPMENT • SAFETY IS PARAMOUNT
- 32. EVEN MORE IMPORTANT IN MEDICAL THE INDUSTRY? • MANY MORE “USERS” INVOLVED • COMPLEX RANGE OF USER ABILITIES • USERS ARE FAR REMOVED FROM DEVELOPMENT • SAFETY IS PARAMOUNT • R&D COSTS ARE TOO HIGH NOT TO BE SUCCESSFUL
- 33. HOW IS THIS DONE?
- 34. HOW IS THIS DONE? BRING THE DEVELOPMENT TEAM TO THE USERS
- 35. TOOLS OF THE TRADE FIRSTHAND CUSTOMER JOURNEY CO-CREATION PASSIVE OBSERVATIONS PARTICIPATORY OBSERVATIONS INVOLVEMENT PROTOTYPING PROTOTYPING DEEP DIVE CARD SORTING ROLE PLAYING FOCUS GROUPS A DAY IN THE LIFE PERSONAS MENTAL MODEL SECONDHAND PASSIVE IMMERSION ACTIVE IMMERSION
- 36. PERSONAS A CAST OF CHARACTERS FOR THE DEVELOPMENT STORY. KEEPS IDEAS ON TRACK
- 37. PROTOTYPE EARLY, QUICK AND OFTEN
- 38. GET IDEAS IN FRONT OF USERS EARLY, QUICK AND OFTEN
- 39. CASE STUDY 1: SYNAPTIX
- 40. CASE STUDY 2: NYXOAH
- 41. CASE STUDY 3: ERGOSLEEP
- 42. CASE STUDY 4: LAZER TARDIZ