The document describes the process of creating a logo called "I'm happy being me" to represent Komal Agarwal's brand and vision. The logo incorporates spiritual symbols like Aum and the seven chakras to represent Komal's journey of self-actualization. Key aspects of the logo include its resemblance to religious symbols from various faiths to convey togetherness, as well as facial features to depict achieving one's true self and being happy with who you are. The colors, fonts, and wording of the logo aim to connect on an emotional level and symbolize becoming one with all of existence.

1. Creation of ‘I’m happy being me’ logo
A Case Study
To demonstrate process of Human Brand Management

2. We create a brand as an extension of leader’s life vision. I’m happy being
me and its logo is an extension of Komal Agarwal, founder of the company
and her journey of self actualization.
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3. Vision, Purpose & Mission
Vision:
Contribute in creating an inclusive society I would like to be part of.
Purpose:
Facilitate people on their journey of self actualisation.
Mission:
Reach 1% of total population with our services, through direct and
indirect multiply chain effect.

4. Brief
• Komal wanted to have a brand logo which can represent both her skillsets -­‐
Therapies and Brand Consultancy.
• The logo should be such that it can be extended to various verticals in future,
be it media, books, merchandise etc.
• The name and design of logo should be based on principles of spirituality yet
look modern and not spiritual.
• It should have an emotional connect to young mindset across age groups.
• Should be simple yet convey the message what the brand stands for.

5. The structure of the logo

6. The structure of the logo
If you look at it, the logo is in form of ‘ chandrabindu’ which is used on top of the
symbol Aum, which is a symbol for spirituality.

7. The structure of the logo
If you look at ‘Islam’ their logo is a crescent with a star on top, a similar structure
to chandrabindu.

8. The structure of the logo
If you look at Christianity then it’s a cross, a similar ‘t’ structure as chandrabindu.

9. The structure of the logo
If you look at Sikhism then it’s a similar structure as our logo.

10. The structure of the logo
This means there is something about this structure, that connects all religion.
+ + =

11. The structure of the logo
The semi circle at the bottom signifies state of ‘Samadhi’.

12. The structure of the logo
• The Circle on top signifies ‘Shunyata’ or state of
nothingness. You elevate yourself from physical
attachments to attain state of samadhi.
• Komal as a therapist puts your Physical body in state
of Samadhi, and elevates your mind to state of
‘Shunyata’ or ‘Nothingness’

13. • When we achieve something the action we do is ‘Arms wide open.’
• The form of the logo is a head on top and arms in a semi circle form.

14. • The greatest achievement in our life is when we
achieve ourselves.
• When you achieve yourself you feel happy and there is
a smile on your face.
• The greatest achievement for Komal was when she
achieved and realized her true self. The state of ‘being
me’ and she said to herself. I’m happy being me.

15. The seven colours used in circle represents seven
chakras in a human. They are in the order of VIBGYOR.
Starting with red as the first chakra and moving to Violet
as the last chakra., The way your consciousness moves.
1.Root Chakra – Red -­‐ Feeling secured or grounded
2. Sacral Chakra – Orange – enjoying flavours of life
3. Solar Plexes – Yellow – power, control, position
4. Heart Chakra – Green – love and acceptance of
everything
5. Throat Chakra – Blue – self expression, self belief, self
determination
6. Third Eye Chakra – Indigo, Vision for life and ability to
look beyond
7. Crown Chakra – Violet, oneness with all that is.

16. This is how your consciousness moves as you develop and grow spiritually after
gathering different learning attached with each chakra.

17. When you complete your learning you achieve
your core – the white light which is at the centre.
The state of ‘being me’ where you achieve
oneness between your light body and physical
body

18. The choice of fonts and golden colour
• The font gives perception of a guide, who is friendly
yet not casual.
• The font is as per graphology, the loops of ‘g’ and ‘y’
are closed. As open loops mean incomplete sexuality.
• The Golden colour represents the golden light of
divinity.

19. The meaning of each word
I’m
happy
• This is the ‘I am’ presence, your spirit, when your
physical presence becomes one with the spirit
presence. You realize the God in you. And you say I
am god, I am the creator, Aham Brahmasmi.
• When you accept things as they are! When you drop
the purpose and cherish what is! You are in a constant
state of happiness

20. The state of being me is,
‘being’ is oneness with all that is and blend with
it. You move from the ‘doing’ mode to the ‘being’
mode.
‘Me' means even when you are part of the
whole, your own identity remains. If you are
Aham Brahmasmi, what is your uniqueness? and
how will you operate. Retaining your
individuality.

21. Komal has gone through these different learnings of life to achieve her
core – the white light and become one with all that is..which is state of
‘being’ where you don’t do anything but just ‘be’.

22. When you are happy with what you are doing, others don’t have to
monitor your performance you perform at your best!
I’m happy being me….are you?
Let me know when you are ready!
komal@imhappybeingme.in