Quiz 2 of TCL 4.0 - Business & Brands

2. 1
X is a Spanish clothing and accessories retailer based out of
Arteixo, Galicia and was founded in 1975 by Amancio Ortega
and Rosalía Mera.
Ortega named his store Zorba after watching the classic film
Zorba ,the Greek but apparently there was a bar that was
called the same. They had already made the molds for the
letters in that sign, so they just rearranged them to see what
they could make out of it, and they named it X.
Identify X.
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A product design brand from India, collaborates with
designers, craftsmen from across the country to combine
traditional skills and modern design to create lifestyle
products and household goods.
One of its most noted products is the Sandaas Ashtray, an
ash-tray designed like an Indian toilet seat. The company has
been organising an independent music festival called Music
in the Hills, since 2007.
Identify the company/brand.

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In marketing strategy, ____________ refers to a reduction in
sales volume, sales revenue, or market share of one product
as a result of the introduction of a new product by the same
producer.
While this may seem inherently negative, in the context of a
carefully planned strategy, it can be effective, by ultimately
growing the market, or better meeting consumer demands.
It is a key consideration in product portfolio analysis.
For example, when Apple introduced iPad, this took sales
away from the original Macintosh, but ultimately led to an
expanded market for consumer computing hardware.

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Cannibalization

8. Retro Print Ad for?
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10. In-exhaustive list of?
VT-SPD Chili
VT-SPF Coriander
VT-SPH Saffron
VT-SPJ Mint
VT-SPK Fennel
VT-SPL Cardamom
VT-SPM Pepper
VT-SPO Dill
VT-SPP Rosemary
VT-SPQ Basil
VT-SPR Thyme
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11. Names of SpiceJet Aircrafts
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12. X was developed in Hanoi by Vietnam-based developer
Nguyễn Hà Đôn. The app was berated by the Huffington
Post, which addressed it as "insanely irritating, difficult
and frustrating which combines a super-steep difficulty
curve with bad, boring graphics and jerky movement.”
Some have suspected that the developer has used bots to
cause its sudden rise in popularity at the start of
2014.When Newsweek inquired about the matter Nguyen
tweeted "It doesn’t matter. Don’t you think?...If I did fake
it, should Apple let it live for months.''
Kotaku referred X as a ''ripped off art''
Id X.
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Flappy Bird

14. This cosmetics brand was started by Tomco in the year
1952. It was named after a French Opera, which itself is
the French form of Lakshmi (the goddess of wealth) who is
renowned for her beauty.
It was started because the then PM of India Jawahar Lal
Nehru was worried that Indian women were spending
precious foreign exchange on beauty products.
So, he personally requested Y to manufacture them in
India.
What's the name of the brand? (We don't want Y)
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15. Lakme
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16. This mascot X was created by Bobby Kooka, the then
commercial director of Y, and Umesh Rao, an artist with J.
Walter Thompson Limited in 1946.
Kooka stated that, "We call him a X for want of a better
description. But his blood isn't blue. He may look like
royalty, but he isn't royal".
It was adopted as the mascot by Y in the year 1946. It was
used in promoting it although initially designed only for the
company’s memo-pads. This mascot was given a makeover
in 2015 and the brand is represented by a younger version
nowadays.
Identify X and Y.
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17. X: Maharaja Y: Air India
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18. The Stichting INGKA Foundation, founded by X, is officially dedicated
to promoting "innovations in architecture and interior design. "With an
estimated net worth of $36 billion, the foundation is unofficially the
world's largest charitable organization, beating out the much better
known Bill and Melinda Gates Foundation, which has a net worth of
approximately $33 billion.
However, most of the Group's profit is spent on investment; the
foundation expects to spend €45 million on charitable giving in 2010
(compare the Gates Foundation, which made gifts of more than $1.5
billion in 2005.)
The foundation owns the private Dutch company INGKA Holding based
in Leiden, which is the holding company that controls 207 of the 235
outlets of Y.
Identify X and Y.
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X: Ingvar Kampard Y: IKEA

20. X was introduced in the year 1963. Initially it was
imported and then rebranded but since 1969 it is
being manufactured by HLL Lifecare, a GoI
undertaking based in Thiruvananthapuram,
Kerala.
X is the market leader in its segment.
Earlier, it was to be named Kamaraj, but since K.
Kamraj was then the president of the ruling party,
INC. Thus, X was chosen as the name.
Identify X.
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21. Nirodh Condoms
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22. Given below is the original draft of the logo/mascot of a
famous brand. Identify the brand.
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24. This biscuit/cookie brand was founded by and
is currently owned by whom?
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25. Prince Charles
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26. The following are the names of the ships that are used as a
trademark by X.
Grand Turk
The Friendship
John Wesley
Salem
Birmingham
Maria Teresa
Propontis
Recovery
Sooloo
Star of the West
Constitution
Java
United States
Hamilton
Identify X
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28. Miu Miu is a high fashion brand of women's
clothing and accessories from X fashion
house. Miu Miu opened in 1993 and is
headed by Y.
The name of the collection is taken from Y's
nickname. Miu Miu is launched its first
fragrance in 2015. This is the first time that
Miu Miu has expanded outside the fashion
and accessories markets.
Identify X and Y.
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29. X: Prada Y: Miuccia Prada
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30. In the early days of X , Y had to go to great lengths
to keep the company afloat.
In one instance, he took the X company's last
$5,000 to Las Vegas and made enough gambling on
blackjack to cover the company's $24,000 “fuel”
costs.
Identify X and Y
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31. X: FedEx Y: Fredrick Smith
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32. ID the brand. (Long Connect)
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6
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34. 1
7
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ID the brand. (Long Connect)

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36. 1
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ID the brand. (Long Connect)

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ID the brand. (Long Connect)

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ID the brand. (Long Connect)

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Connect*: Marriott International Group Subsidiaries

42. Amul Ad signifying what?
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43. Paradise Papers
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44. Absolut Ad dedicated to?
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45. Marilyn Monroe
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46. ID the brand.
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47. 2
3
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48. Arguably the most famous commercial of all time, "1984"
introduced X's Y to the world. The ad only aired once in the
United States during the 1984 Super Bowl. Directed by Nicolai
Fuglsig, from MJZ, it won a Gold Lion in the Cannes Lions
International Advertising Festival and Grand Prix at the
Midsummer Awards in 2006. ID X and Y.
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50. ID the brand.
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51. 2
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52. 2
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ID the brand.

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54. 2
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ID the brand.

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56. 2
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ID the brand.

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58. 2
9
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ID the brand.

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60. 3
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ID the brand.

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