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IŞILTI FURNITURE
students

 İzel DURNA
 Merve Güzey
 Hande YAVUZ
 Buse KURU
OUR MISSION              OUR VISSION
 -Glint Inc. since its    -Always  an ‘excellent
  inception has been        service’ approach to
  called the quality of     work with
  the furniture            -Become a national
                            brand
  industry by drawing
  a different profile.     -Meet the expectations
                            of Ergonomic and social
 -Experience               aspects
  staff,comfortable        -Learn the principles of
  design looks to           continunos
  future.                   improvement
                            philosophy
OUR PURPOSE
 Manufacturer is an honest,durable and long
 lasting products,aims to spread the name of
 the generations.
OUR TARGETS
 -Ensure customer satisfaction
 -People and their families keep in the
  forefront.
 -Families lives of convenient,qualifled and
  economical to produce goods.
 -Environment,society and nature respect for
  not to conpromise
OUR STRONG SIDES            OUR THIN SIDES

 Comfortable,quality and    Not to natronally
  economic to produce         recognized
  goods.
 Protect the volves of
 Customers satisfied
 Working as a team
OBJECT

-BECOME A NATIONAL BRAND
-ALL HOUSES FIND A CORNER

GOAL

-TO CATER TOEACH CUSTOMER
-MAXIMIZECUSTOMER SATISFACTION

TACTICS

-INVESTIGATE THE PRODUCTS OF OTHER BRANDS AND
MOVE ONE STEP AHEAD OF THEM
-MAKE PROMOTIONS
VALUES

 Customer safisfaction
 Human health
 Quality
 Taste
 Ergonomic
 Technology
 Sensitivity to the environment
CRITERIA

 Benefitical using of wood
 Which giving comfortable manifactured
 Is less than the cost of transportation
SKETCH
OUR BRANCHS                   ADDRES                        TEL.



              Tarzan Sok.No:14 Manisa Organize Sanayi   0236-2411516
 Manisa -1                     Sitesi                   0236-2411515

   Mesir      Celal Bayar Sok. No:24 Merkez /Manisa     0236-2151516


                1244 Sok. No:16 Mobilyacılar Caddesi
  İzmir-1                 Karabağlar/İzmir              0232-2431516
               145 Sok. No:6 Optimum Avm Gaziemir
  İzmir-2                      /İzmir                   0232-2671516

  İzmir-3          1478 Sok. No:3 Çankaya/İzmir         0232-3431516

  İzmir-4       248 Sok. No:27 Forum Bornova /İzmir     0232-3511516

   Aydın          135 Sok. No:7 Forum Aydın/İzmir       0256-3511516
What is your target market?

 School
 House
 Hospital
 Cafe
 Office
 Hairdresser
Sales Methods

 Via the internet
 Address marketing
 Order for the sale
Opponents

 -Dogrucan Furniture Factory
 -Istikbal
 -Bellona
 -Cilek Furniture
This causes us to see,such
as rival companies

 Target group be a common.
 They are doing this business for naby years.
 Generate the same type of products
Danger of rivals

 Danger of the price policy
 Costumer fall
 Reduction of market share
Ways to cope

 Depress the market
 Promotions
 Using eye-catching packaging
 Of product quality
TREE'S NAME MOST OF   SPECIFIC      GENERAL             GENERAL
            HABITAT   GRAVITY       FEATURES            LOCATION
Akçaağaç    Europe               0,7Beyaz, yeşil        Marangozluk,
                                    damarlı, sarımsı,   mobilya
                                    benekli

Atzelia    Cameroon              0,8Kırmızımsı koyu     Marangozluk,
                                    sarı                mobilya,
Ceviz      Asia                  0,7Dış kısmı beyaz,    Mobilya, kaplama,
                                    iç kısmı siyah      süs eşyası,
                                    damarlı

Duka       Cameroon              0,7Açık esmer,         Mobilya, kaplama,
                                    pembe
Kayın      Europe                0,7Açık pembemsi       Marangozluk,
                                    veya kırmızımsı     mobilya, kaplama,
                                                        gemi ve sandal,


Kiraz      Europe                0,6Açık esmer,         Mobilya, müzik
                                    parlak yaldızlı     aletleri, kaplama,
Lale ağacı   Canada,              0,4Yeşilimsi sarı        Mobilya,
             U.S.                                          marangozluk,
                                                           kaplama,
Limba        Congo,Gabon, Ivory   0,6Dışı açık renkli, içi Marangozluk,
             Coast                   koyu                  mobilya, parke, lif
                                                           levha,
Makore       Ivory Coast          0,7Açık kırmızı pembe Mobilya, kaplama,
                                     ekseriya hareli       lif levha,

Paduk        Gabon                0,8Parlak kırmızı        Marangozluk,
                                                           mobilya, kaplama,

Palmiye      Africa, Guyana       0,6Esmer                 Mobilya,
Piratinera   Guyana               1,1Mor, esmer benekli Mobilya,

Pitchpin     Doğu ve Güneydoğu    0,8Esmer kırmızı, çok Mobilya,
             A.B.D.                  reçineli           marangozluk,
                                                        gemi ve sandal,

Primavera    Mexico               0,5Sarı, genellikle      Mobilya,
                                     ışınsal çizgili
Redwood      California           0,4Dış kısmı beyaz, iç Mobilya,
                                     kısmı kiraz kırmızısı marangozluk,
                                                           ambalaj,
Sahil çamı   Europe              0,6Dışı sarımsı    Marangozluk,
                                    beyaz, iç kısmı mobilya,
                                    kırmızımsı      ambalaj,

Sapelli      Nigeria,            0,7Sarı parıltılı, Mobilya,
(Abudikro)   Ivory Coast            esmer kırmızı kaplama,

Satine       Guyana               1Açık esmer      Mobilya,
                                   kırmızı, parlak kaplama,


Tek          Vietnam,            0,7Yeşilimsi      Mobilya, gemi
             Burma,                 esmer          ve sandal,
             Java
Vakapu       Guyana                 Esmer sarı     Mobilya,
                           0,9
Venge        Cameroon            0,9Koyu esmer,   Mobilya,
                                    siyah damarlı

Zingana      Cameroon            0,8Sarı, koyu    Mobilya,
                                    esmer damarlı
Labor Force's Name    The Number        Quality          Task            Pay

Industrial Engineer       1           Postgraduate General Manager     5000 TL
                                                   Assistant
Industrial Engineer       1             Liscense   Manager             4000 TL

Designer                  5              Myo      Designer             1000 TL
                                                  Machine
Tecghnician               6              Myo      Technician           1000 TL

Secretary                 2           High School Secretary            700 TL

Workers                  500                      Different            600 TL
Social Networking
Responsable               1             License   Social Networking    1100TL
Communication
Responsable               1             License   Communication       1100 TL

                              TOTAL                                   14.500 TL
DIFFERENCES

 The variety of products
 Promotions
 Quality
INTRODUCTION

 Social Media
 Magazine
 Newspepar
 Furnature Fair
 Bilboard
 Barochure
 Ad film
PRODUCTION COST                        EXPENSES
   INVOLVING EXPENDITURE TYPES (MONTHLY)
             RAW MATERIAL EXPENSES                   250.000 TL
                 LABOR EXPENSES                      50.000 TL


 GENERAL PRODUCTION EXPENSES (MAINTENANCE AND
           REPAIR, CLEANING MACHINE,
                                                     150.000 TL
        WORK CLOTHSES, OFFICE SUPPLIES,
        SOCIAL NETWORK SALES EXPENSES)




          FOOD, SERVICE, COMMUNICATION,
RENT BUILDING, BUILDING INSURANCE, DEPRECIATION (M
                      ACHINE,                        120.000 TL
         BUILDING), energy, heating, lighting,
           VEHICLES CARRYING EXPENSES


                      TOTAL                          570.000 TL
TIME
                 7:00-   8:00-   9:00-   10:00-   17:00-   18:00-   19:00-
STEPS            8:00    9:00    10:00   17:00    18:00    19:00     7:00
Selecting The
Design
Raw Material
Arrive

Production

Packaging
Control(Automa
tic)

Transport
Number,
Machinery,equipment,
                               Length,       Cost
rent
                               Weight

Rent                           Monthly    20.000 TL

Producting Machinery           8 pieces   80.000 TL

Packaging Machinery            2 pieces   20.000 TL

Transport(large vehicles)      5 pieces   400.000 TL

Transport(smaller vehicles)    5 pieces   250.000 TL

                       TOTAL              770.000 TL
FOR COMFORT,PEACE,HAPPINESS…

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Işıltı Furniture Company Profile

  • 2. students  İzel DURNA  Merve Güzey  Hande YAVUZ  Buse KURU
  • 3. OUR MISSION OUR VISSION  -Glint Inc. since its  -Always an ‘excellent inception has been service’ approach to called the quality of work with the furniture  -Become a national brand industry by drawing a different profile.  -Meet the expectations of Ergonomic and social  -Experience aspects staff,comfortable  -Learn the principles of design looks to continunos future. improvement philosophy
  • 4. OUR PURPOSE Manufacturer is an honest,durable and long lasting products,aims to spread the name of the generations. OUR TARGETS  -Ensure customer satisfaction  -People and their families keep in the forefront.  -Families lives of convenient,qualifled and economical to produce goods.  -Environment,society and nature respect for not to conpromise
  • 5. OUR STRONG SIDES OUR THIN SIDES  Comfortable,quality and  Not to natronally economic to produce recognized goods.  Protect the volves of  Customers satisfied  Working as a team
  • 6. OBJECT -BECOME A NATIONAL BRAND -ALL HOUSES FIND A CORNER GOAL -TO CATER TOEACH CUSTOMER -MAXIMIZECUSTOMER SATISFACTION TACTICS -INVESTIGATE THE PRODUCTS OF OTHER BRANDS AND MOVE ONE STEP AHEAD OF THEM -MAKE PROMOTIONS
  • 7. VALUES  Customer safisfaction  Human health  Quality  Taste  Ergonomic  Technology  Sensitivity to the environment
  • 8. CRITERIA  Benefitical using of wood  Which giving comfortable manifactured  Is less than the cost of transportation
  • 10. OUR BRANCHS ADDRES TEL. Tarzan Sok.No:14 Manisa Organize Sanayi 0236-2411516 Manisa -1 Sitesi 0236-2411515 Mesir Celal Bayar Sok. No:24 Merkez /Manisa 0236-2151516 1244 Sok. No:16 Mobilyacılar Caddesi İzmir-1 Karabağlar/İzmir 0232-2431516 145 Sok. No:6 Optimum Avm Gaziemir İzmir-2 /İzmir 0232-2671516 İzmir-3 1478 Sok. No:3 Çankaya/İzmir 0232-3431516 İzmir-4 248 Sok. No:27 Forum Bornova /İzmir 0232-3511516 Aydın 135 Sok. No:7 Forum Aydın/İzmir 0256-3511516
  • 11. What is your target market?  School  House  Hospital  Cafe  Office  Hairdresser
  • 12. Sales Methods  Via the internet  Address marketing  Order for the sale
  • 13. Opponents  -Dogrucan Furniture Factory  -Istikbal  -Bellona  -Cilek Furniture
  • 14. This causes us to see,such as rival companies  Target group be a common.  They are doing this business for naby years.  Generate the same type of products
  • 15. Danger of rivals  Danger of the price policy  Costumer fall  Reduction of market share
  • 16. Ways to cope  Depress the market  Promotions  Using eye-catching packaging  Of product quality
  • 17. TREE'S NAME MOST OF SPECIFIC GENERAL GENERAL HABITAT GRAVITY FEATURES LOCATION Akçaağaç Europe 0,7Beyaz, yeşil Marangozluk, damarlı, sarımsı, mobilya benekli Atzelia Cameroon 0,8Kırmızımsı koyu Marangozluk, sarı mobilya, Ceviz Asia 0,7Dış kısmı beyaz, Mobilya, kaplama, iç kısmı siyah süs eşyası, damarlı Duka Cameroon 0,7Açık esmer, Mobilya, kaplama, pembe Kayın Europe 0,7Açık pembemsi Marangozluk, veya kırmızımsı mobilya, kaplama, gemi ve sandal, Kiraz Europe 0,6Açık esmer, Mobilya, müzik parlak yaldızlı aletleri, kaplama,
  • 18. Lale ağacı Canada, 0,4Yeşilimsi sarı Mobilya, U.S. marangozluk, kaplama, Limba Congo,Gabon, Ivory 0,6Dışı açık renkli, içi Marangozluk, Coast koyu mobilya, parke, lif levha, Makore Ivory Coast 0,7Açık kırmızı pembe Mobilya, kaplama, ekseriya hareli lif levha, Paduk Gabon 0,8Parlak kırmızı Marangozluk, mobilya, kaplama, Palmiye Africa, Guyana 0,6Esmer Mobilya, Piratinera Guyana 1,1Mor, esmer benekli Mobilya, Pitchpin Doğu ve Güneydoğu 0,8Esmer kırmızı, çok Mobilya, A.B.D. reçineli marangozluk, gemi ve sandal, Primavera Mexico 0,5Sarı, genellikle Mobilya, ışınsal çizgili Redwood California 0,4Dış kısmı beyaz, iç Mobilya, kısmı kiraz kırmızısı marangozluk, ambalaj,
  • 19. Sahil çamı Europe 0,6Dışı sarımsı Marangozluk, beyaz, iç kısmı mobilya, kırmızımsı ambalaj, Sapelli Nigeria, 0,7Sarı parıltılı, Mobilya, (Abudikro) Ivory Coast esmer kırmızı kaplama, Satine Guyana 1Açık esmer Mobilya, kırmızı, parlak kaplama, Tek Vietnam, 0,7Yeşilimsi Mobilya, gemi Burma, esmer ve sandal, Java Vakapu Guyana Esmer sarı Mobilya, 0,9 Venge Cameroon 0,9Koyu esmer, Mobilya, siyah damarlı Zingana Cameroon 0,8Sarı, koyu Mobilya, esmer damarlı
  • 20. Labor Force's Name The Number Quality Task Pay Industrial Engineer 1 Postgraduate General Manager 5000 TL Assistant Industrial Engineer 1 Liscense Manager 4000 TL Designer 5 Myo Designer 1000 TL Machine Tecghnician 6 Myo Technician 1000 TL Secretary 2 High School Secretary 700 TL Workers 500 Different 600 TL Social Networking Responsable 1 License Social Networking 1100TL Communication Responsable 1 License Communication 1100 TL TOTAL 14.500 TL
  • 21. DIFFERENCES  The variety of products  Promotions  Quality
  • 22. INTRODUCTION  Social Media  Magazine  Newspepar  Furnature Fair  Bilboard  Barochure  Ad film
  • 23. PRODUCTION COST EXPENSES INVOLVING EXPENDITURE TYPES (MONTHLY) RAW MATERIAL EXPENSES 250.000 TL LABOR EXPENSES 50.000 TL GENERAL PRODUCTION EXPENSES (MAINTENANCE AND REPAIR, CLEANING MACHINE, 150.000 TL WORK CLOTHSES, OFFICE SUPPLIES, SOCIAL NETWORK SALES EXPENSES) FOOD, SERVICE, COMMUNICATION, RENT BUILDING, BUILDING INSURANCE, DEPRECIATION (M ACHINE, 120.000 TL BUILDING), energy, heating, lighting, VEHICLES CARRYING EXPENSES TOTAL 570.000 TL
  • 24. TIME 7:00- 8:00- 9:00- 10:00- 17:00- 18:00- 19:00- STEPS 8:00 9:00 10:00 17:00 18:00 19:00 7:00 Selecting The Design Raw Material Arrive Production Packaging Control(Automa tic) Transport
  • 25. Number, Machinery,equipment, Length, Cost rent Weight Rent Monthly 20.000 TL Producting Machinery 8 pieces 80.000 TL Packaging Machinery 2 pieces 20.000 TL Transport(large vehicles) 5 pieces 400.000 TL Transport(smaller vehicles) 5 pieces 250.000 TL TOTAL 770.000 TL